Fri.May 27, 2016

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The Ultimate Guide to Marketing Your Startup In Year One

Marketing Insider Group

90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Failure here could quickly be your downfall. If you’re not spreading the word, who’s going to buy from you? And if no one’s buying from you, where’s your revenue coming […]. The post The Ultimate Guide to Marketing Your Startup In Year One appeared first on Marketing Insider Group.

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Coaching Culture: Putting Down Roots

DiscoverOrg

At the start of the new year, I wrote about my team trying to turn the corner from “Account Management” to “Customer Success”. Months beyond the vision phase, we are now in execution mode and fully committed to building a coaching culture — both for Customer Success and Sales — that instills the good habits needed to realize that vision.

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4 ways a website redesign can improve your digital marketing NOW

Biznology

Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing. A Fresh Look Can Attract New Visitors. Since you only have seven seconds to capture a visitor’s attention , you’ve got to ensure that your site is visually engaging.

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9 Resources to Help You Become a Better Leader

Hubspot

Some things in life are relatively straightforward to learn. Want to knit a scarf? Head the local craft store, pick up a book, and get to work. Sure, your gauge might be all over the place and your transitions between balls of yarn might be haphazard, but you'll still end up with something good enough to keep you warm during the winter. Learning to lead others isn't so linear.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Is “Sadvertising” an Effective Video Marketing Strategy?

Content Standard

If given a choice, I’ll always skip an ad versus sit through it. It took a battery commercial to change my mind—and bring me to tears. Duracell’s latest commercial hooked me within seconds, an impressive feat for a skippable video ad. Something about the video marketing strategy in this spot felt different than the usual video fare. In the first few seconds, the camera follows a woman calling “Jim” down a dark hallway for unknown reasons.

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The radical NoMQL movement in content marketing

chiefmartech

Let me start by saying that if you get the joke in the above tweet — even if you don’t find it a particularly good joke — you have marketing technologist street cred. This story starts with a post I read by Dave Gerhardt , the head of marketing at Drift , which I had seen circulating on Twitter, stirring the content marketing pot: Why We’re Throwing Out All Of Our Lead Forms And Making Content Free.

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Maker Faire: Three Perspectives for Better Brand Experiences

The Freeman Company

Because when the world’s greatest show-and-tell is in your backyard, you go!

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3 Actionable Sales & Marketing Learnings from SDSummit

Akoonu

View full graphic.

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#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. This isn’t the first time my sense of humor failed to match with yours. And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore

Adobe Experience Cloud Blog

Author: Nate Dame Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. But can you afford to skip SEO? Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. (Demand Gen Report). 77% of B2B purchasers say they won’t even speak to a salesperson until they’ve done their own research.

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Your Video Marketing Strategy Doesn’t Need a Big Budget—Here’s Why

Content Standard

Does a successful video marketing strategy have to be pricey? For some brands, popular content is driven by costly celebrity cameos and expensive song licenses. For others, success is based entirely on production values and large-scale cinematic excursions. But the majority of brands—even enterprise-sized marketing teams—don’t always have the resources for this kind of undertaking.

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Creating a New Dashboard for Your Reports? Ask These 26 Questions First

Hubspot

As marketers, it's pivotal that we measure our work. How many leads are we generating? What are our best channels? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in? There are lots of metrics that matter. While we all wish otherwise, there's no silver bullet report -- no single metric that sums up all of our efforts.

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Expanding Your Professional Visibility is Critical for Both You and Your Firm

Hinge Marketing

Knowledgeable professionals are the foundation of every firm. But providing top-notch expertise is just not enough to differentiate your firm in today’s marketplace. Research found that firms with Visible Experts® —professionals who are well known in the industry—enjoy a multitude of additional benefits, making it easier to accelerate growth and command higher fees.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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7 Steps to Brilliant B2B Marketing [Part 2]

LEADership

This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. The first part was posted last week, and can be found here. This week’s infographic created by Smart Insights is a great primer on how to build up a holistic B2B marketing strategy. Today, I’m going to look at the final 4 steps – let’s check them out: Step 4: Content and Inbound Marketing.