Webbiquity
OCTOBER 11, 2018
Guest post by Mario Medina. You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods? If your organization is still relying primarily on disruptive marketing methods (like pop-up ads, cold calling, and spammy mass emails) it’s time to look at boosting your efforts with inbound marketing methods.
KoMarketing Associates
OCTOBER 11, 2018
Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale.
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Marketing Insider Group
OCTOBER 11, 2018
Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […]. The post Brand Storytelling, Defined appeared first on Marketing Insider Group.
Onalytica B2B
OCTOBER 11, 2018
We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy. Back in August last year we published our Definitive Guide to Influencer Relationship Management , and it was such a great success and help for Marketers that we’ve created the equivalent for Employee Advocacy, with the help from Tribal Impact.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Vision Edge Marketing
OCTOBER 11, 2018
The purpose of a business is to create a customer, declared Peter Drucker. How do you create a customer? You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. In the B2B world, this want and/or need is typically to solve a business problem. The bigger the business problem, the more urgent, and the better your offer addresses the more likely and faster you are to create a customer.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
OCTOBER 11, 2018
Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? Do they have different priorities?
Act-On
OCTOBER 11, 2018
Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.
SEMrush
OCTOBER 11, 2018
Building a strong backlink profile of reputable authority sites is challenging, requiring hard work and patience. In this blog post, you will learn five proven strategies for creating relevant, useful and research-based content to attract high-caliber links from the leaders in your industry niche.
Fusion Marketing Partners
OCTOBER 11, 2018
Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Only B2B
OCTOBER 11, 2018
Content Syndication on Medium.com | 7 Effective Ways Why is content syndication so important? The internet is vast and to have your presence on the internet you to. The post appeared first on ONLY B2B.
Content Marketing Institute
OCTOBER 11, 2018
Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a visual medium. Just how loud will this sonic boom be?
Hubspot
OCTOBER 11, 2018
Whether you're managing your small business' finances or filing taxes, it's necessary to know where your money is being spent. But receipts from your purchases are likely to get lost in a sea of documents and miscellaneous papers. If you struggle to keep track of your receipts, a receipt scanner can come in handy. Some receipt scanners include online tools that allow you to access your receipts from anywhere, so receipts will be consolidated and you can access them whenever you need them.
BenchmarkONE
OCTOBER 11, 2018
Looking to push the “quick start” button at your next business? There’s no substitute for picking up a book that’s chock full of valuable lessons you might otherwise have to learn through months of experimentation. That’s true whether you’re a veteran entrepreneur or brand new to business ownership. And it’s likely why leading entrepreneurs such as Bill Gates, Elon Musk and Mark Cuban are famous for being avid readers.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Kapost
OCTOBER 11, 2018
The year: 2009. The place: Ames Unitary Plan Wind Tunnel, Mountain View, CA. The test: an enormous parachute, 51 feet in diameter, capable of withstanding 65,000 lb of force, and. The post Marketing Lessons from Scientists: Fail on the Ground appeared first on Kapost Content Marketing Blog.
Brightedge
OCTOBER 11, 2018
The efforts of Google to build an acceptable search engine for the Chinese market has generated a considerable amount of discussion and controversy in recent months. The search engine giant–who dominates the American market and numerous around the world–does not have much of a hold in the most-populated country on earth. If you want to […].
Vidyard
OCTOBER 11, 2018
When it comes to marketing and sales tactics “Good Enough” is no longer going to cut it. So how will you stand out to your audience and prospects in 2019? Let us show you how at Fast Forward! Fast Forward is our premier virtual event for video marketing , where over 2,000 marketing leaders and practitioners discover how the industry’s top players plan to use video to stand out in 2019.
Convert
OCTOBER 11, 2018
In early 2015, Google launched RankBrain, the machine learning AI system which provides context to searches, helping Google to process search queries and produce more relevant results for users. Simply put, when the user conducts a search, RankBrain analyzes its past experiences with similar queries by measuring how people interacted with the results and understanding.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content4Demand
OCTOBER 11, 2018
by Alicia Esposito, Content Strategist. If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of (if not the ) hottest trends, encouraging B2B marketers to rethink the way they create and share content. That’s why over the past year we’ve seen a real influencer marketing boom.
Emplifi
OCTOBER 11, 2018
We spoke with the “Pinterest Queen”, Paula Coop McCrory, to get her favorite productivity hacks for making waves on the platform. Considered to be one of the most powerful pinners in the world by BuzzFeed, Paula boasts an audience size of 4.3+ Million Followers on Pinterest.
ClearVoice
OCTOBER 11, 2018
As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers. In this series, we investigate the emergence of the influencer, the ethical challenges of writers who tap into this field and the misconceptions of the role.
xiQ
OCTOBER 11, 2018
Are you making one of these common selling mistakes? Seller Faux Pas. My top three in B2B sales: 1) Unpreparedness 2) Unprofessional Emails 3) Customized Demos and 4) Proper Sales follow through. My conversation with The Our Shawn McBride (aka R. Shawn McBride) marketing hashtag # sales hashtag # business hashtag # personalization hashtag # abm hashtag # demandgeneration John Ayo, MBA, ND James Buckley Terry Bennett.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Standard
OCTOBER 11, 2018
Trends are cyclical. Mid-century modern furniture is now the hottest thing in interior design, people are buying vinyl records in record amounts, and according to research from NPD Group , fanny pack sales have more than doubled in the past couple of years, two decades after the accessory was last en vogue. The repeated comeback campaigns waged by products, trends, and brands are now commonplace in the cultural zeitgeist, but some classic brands are taking a different approach in their marketing
Brandwatch Marketing
OCTOBER 11, 2018
As a response to increasing interest in overall well-being, Weight Watchers is rebranding. Will this pivot give WW access to new audiences?
Hubspot
OCTOBER 11, 2018
Imagine this -- you walk into a store and peruse the shoe display, and suddenly your phone pings. The same red heels you've been eying online are now on sale, 20% off, just for you. Shortly after, you need help finding the Nike backpack you saw online. Rather than searching throughout the store for a sales clerk, you log into your app and ask the app to send you someone.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Golden Spiral
OCTOBER 11, 2018
Marketing automation is a software and a process that enables companies to automate marketing tasks and messages to improve efficiencies and grow revenue more quickly. Nucleus Research reports marketing automation drives a 12.2% reduction in marketing overhead. Sounds great, right? More revenue. Less overhead. Less time investment. Where do I sign up?
Hubspot
OCTOBER 11, 2018
“No one knows your customers better than you do.” We’ve all heard this old adage before, but it has never been truer than it is now. Our ability to gather our customers’ information has never been greater, and advertisers lean into this data to fuel their ad targeting and audience creation. In a recent study conducted by Duke University’s Fuqua School of Business, 62% of marketing leaders stated their use of online customer data increased within the past two years. 70% also said they plan on usi
Parse.ly
OCTOBER 11, 2018
Audience development teams spend countless hours optimizing content for SEO and engaging audiences on Facebook or Twitter. All in the name of driving readership to your site. But once the audience gets there, then what? How can you optimize that audience relationship? NBA team the Minnesota Timberwolves tackled this challenge by personalizing content to keep their fans interested.
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