ViewPoint

MAY 14, 2013

'My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few.

Cost per Acquisition 248

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 248

Marketing Insider Group

MAY 14, 2013

'Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology. The opportunity lies in defining how Big Data can help you better reach your customers with your messages in a way that gets them to act.

Planning 195

Planning Paid Search Agency Act-On Analysis 195

WriteSpark

MAY 14, 2013

'A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren''t often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services.

Online Marketing 186

Online Marketing Service Planning Paid Search Agency 186

Biznology

MAY 14, 2013

'Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber , Gaga , and Katy. Godin and (skinny) Brogan only need to say something once. But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers.

Campaigns 172

Campaigns Advertising Agencies Twitter Social Media 172

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Webinar Metrics

The Point

MAY 14, 2013

'In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% open rate and resulted in ReachForce hosting the most heavily visited booth during the event.

Demand Generation Agencies 171

Demand Generation Agencies Reachforce Advertising Agencies Marketo 171

ANNUITAS

MAY 14, 2013

'Strategic use of B2B marketing best practices is essential to driving demand and ultimately, running a great event.

B2B 151

B2B Demand Generation Demand Social Media 151

WriteSpark

MAY 14, 2013

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren't often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

Convince & Convert

MAY 14, 2013

'Image by Eric Schwartzman. I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. It’s an idea shared first by Steve Rubel , though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies.

Social Media 148

Social Media Marketing Websites Media Marketing & Strategy 148

Adobe Experience Cloud Blog

MAY 14, 2013

'Author: Stephen Frapart Finals are over. Graduation is right around the corner. Families and friends celebrate your awesome achievements. Woot woot! Life is good! Then reality sets in. You’re a Journalism or English major. You need a job. A Mixed Job Market. Traditional broadcast and print journalism aren’t hiring with the same velocity as they once did.

B2B Thought Leadership 105

B2B Thought Leadership Content Marketing Thought Leadership Broadcasting 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Paul Gillin

MAY 14, 2013

'I’ll admit that I was taken in the first time I got a tweet like this: “You gotta see this! lolol bit.ly/ZUT… ” I haven’t been fooled since, but I’m sure plenty of people are fooled every day, particularly when the come-on is from a person they know. The difference between the Nigerian princess plea, the PayPal password reset email and other famous online security scams we know and love is that social networks make it appear as if the requests are coming fro

Tips 75

Tips Social Networks Social Media Software 75

EMagine B2B Blog

MAY 14, 2013

'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Faith Leonard, Director of Marketing Boston Software Systems, Inc. “When selecting a new web firm, it was critical we partner with a company who would be an extension of ourselves ; eMagine has been that and so much more!

Budget Programs 55

Budget Programs Work Management Marketing Management Advertising Agencies 55

Vidyard

MAY 14, 2013

Our Marketo integration is here and we’re excited. The integration was premiered at the Marketo Summit a few weeks back where it drew crowds of enthusiastic Marketo customers. Prior to the Vidyard integration, video content and analytics was a black box for Marketo customers. There was no way to understand how video content was impacting the customer’s journey through the sales and marketing funnel.

Marketo 50

Marketo Video Marketing Top of Funnel Paid Search Agency 50

The ROI Guy

MAY 14, 2013

'Smart Selling Tools help identify the best new applications that can improve selling effectiveness and enable smarter selling. This week, Nancy Nardin of Smart Selling Tools discusses Alinean''s ValueStory, a new iPad App which leverages storytelling and financial justification to replace PPTs and spreadsheets, creating more provocative client engagements.

Tools 46

Tools Features Storytelling Video Marketing 46

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Social Media

Brandfolder

MAY 14, 2013

"What's in a name?" This one short line encapsulates the central struggle and tragedy of the Shakespearian play, Romeo and Juliet. Here Juliet tells Romeo that a name is an artificial and meaningless.

Brand Identity 40

Brand Identity Branding 40

Hubspot

MAY 14, 2013

'Selling is hard work. Even though the economy is showing signs of turning around and sales organizations are ramping up their efforts, there are still significant challenges to overcome. Sales representatives are taking on bigger territories, facing higher quotas, and making more customer contacts than ever -- but according to my company''s latest study , fewer than 55% of sales representatives make quota.

Terms and Conditions 59

Terms and Conditions Work Management Marketing Management Forecasting 59

Webbiquity

MAY 14, 2013

'Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.

Resources 198

Resources Tips Blogger Social Media 198

Hubspot

MAY 14, 2013

'This is an excerpt from our ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Learn more about your favorite classic ad campaigns by downloading the ebook today ! In 1946, America had only 12 TV stations broadcasting to the public. With a single TV spot, advertisers could sit back and relax, knowing their ads would successfully pummel their marketing messages into the minds of almost all of America.

Paid Search Agency 56

Paid Search Agency Top of Funnel Campaigns Ads 56

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Digital B2B Marketing

MAY 14, 2013

'Is your B2B marketing activity still built around a series of campaigns? Q1: Security. Q2: Cloud and Mobile. Q3: Lower Cost. Q4: Compliance. Like an old Model T, it might look nice, but it just isn’t practical anymore. What if someone is looking for a solution to improve compliance, but its only Q1? Should they wait until you roll our your compliance campaign?

B2B Marketing 144

B2B Marketing Campaigns Planning B2B 144