Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
Customer Experience Matrix
APRIL 17, 2015
'My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” but “Where is the data stored?” It''s not that I''m obsessed with data. (Well, maybe a little.) But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ).
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