Fri.Apr 17, 2015

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Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

'My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” but “Where is the data stored?” It''s not that I''m obsessed with data. (Well, maybe a little.) But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ).

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Increasing your content marketing reach

Biznology

'If a tree falls in the forest …. We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.

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Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

'Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. A professional services company found me online last week and inquired about my outsource marketing services. I provided some information, but they decided to hire a sales person instead of investing in marketing.

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3 Ways People-Powered Marketing Can Make Your Brand Stronger

Convince & Convert

'When people talk about thought leadership in business, it’s usually with some sort of public relations slant. The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. And while thought leadership certainly has its place in that side of the house, it also can work really well as a marketing tool.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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7 Social Media Marketing Mistakes to Avoid With LinkedIn

Hinge Marketing

'With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. Users can join industry-specific groups and connect with others in their niche without having to worry about a newsfeed filled with photographs of their followersR

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Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

Hubspot

Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case. Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another. However, I believe that it is important to optimize for all three-- you could be missing out on some great business opportunities if you are not optimized correctly for each of these search engines.

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B2B Marketing Events April - May 2015

MLT Creative

'In the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing events around the country. Meeting and learning from other professionals helps us do our jobs better.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. This year’s event was bigger and better than ever.

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IHI Uses Interactive Content to Start Healthcare Conversations

SnapApp

In a world filled with mindless cat videos and memes, it gets pretty difficult to effectively reach audiences with your content. Don’t get me wrong – I love Manny the Frenchie as much as the next person and that dress is definitely white and gold. But for marketers who are trying to connect with their audiences on what’s relevant to them, it’s going to take something more than the traditional marketing tactics to get people talking.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Making Brand Sustainability Relevant in a Content-Driven World

Content Standard

Sustainable practices may not be the sexiest content marketing topic, but some brands have got it down. Top brands like H&M and Coca-Cola are finding new ways to share their brand sustainability and engage interested consumers. H&M’s latest sustainability report details the brand’s efforts to utilize renewable energy (as of April 9, 2015, 27 percent of their energy consumption is renewable), improve supply chain transparency, and increase the number of products made from coll

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6 Vital Features to Look for in Marketing Automation Software this Year

Adobe Experience Cloud Blog

'Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software.

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These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]

Hubspot

Lead generation is a major component of inbound marketing. It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company. When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have -- which is why it's so important to get them right.

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Content Conversion Optimization: It’s All About the Middle of the Funnel

Content Standard

In the early days of content marketing , marketers were all about superficially including their brand, product, or service in the content they were creating with the hopes of driving leads and sales. But that Trojan Horse of a tactic was dropped when marketers learned they needed a way to gain genuine interest among a broader set of people. As it turns out, audiences simply weren’t interested in products at that level; they wanted information first.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.