Mon.Jan 19, 2015

article thumbnail

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

markempa

'Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads.

article thumbnail

Making ‘human-to-human’ marketing a reality

Savanta

'January is the month for predictions. Flicking through the various forecasts of what 2015 holds for B2B, common themes emerge. Some trends are at the start of the adoption curve, e.g. programmatic advertising. Some are about taking a pretty well-established practice and doing it better, e.g. content. And others are about going back to basics, e.g. influencer marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year

Marketing Insider Group

'As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists of my favorite slideshares , articles , videos , events and people. Here is a compilation of the best slideshares, videos, vines and more from the past year. Which are your favorite? And which ones did I miss?

article thumbnail

EGC is the Key Content Marketing Trend

Convince & Convert

'EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. After all, your employees understand the company and (should) understand what customers need and want to know about the company.

Trends 164
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

[Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success

Adobe Experience Cloud Blog

'Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. For too long, marketing has been seen as more of a cost center and has traditionally struggled to quantify return on their marketing spend.

More Trending

article thumbnail

10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

'Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?” To keep your own head from spinning, I have searched high and low for the terms that even the most qualified marketing expert has questioned. Last week we discussed 10 not-so-common marketing terms and as promised, here are… 10 (More) Marketing Terms You Need to Know.

article thumbnail

Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It

Hinge Marketing

'It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments. The result? Many marketing departments don’t get the support and resources they need to deliver on their potential. Of course, this doesn’t just hurt the marketing department, but the firm as a whole.

article thumbnail

9 Ways to Recycle Your Blog Posts Into Other Content Formats

Hubspot

'Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. Quite the opposite. You need to dedicate more time to researching and write the best and most engaging content you can.

Content 61
article thumbnail

Book Launch: The Frugalnomics Survival Guide

The ROI Guy

'Excited to be launching a new book: The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More. Based on our popular blog articles, the book provides a definitive view of value marketing and selling. Keep your eye out for the launch site and pre-order opportunity from Amazon. Here''s what you can expect: Today’s B2B buyer is more in-control, cautious and economic-focused, choosing more often than not to “Do Nothing” versus saying “Yes”, delaying pur

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

15 Gorgeous Fonts to Use in Your Next Design

Hubspot

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The perfect typeface can make even the most boring text seem more exciting, fun, or even mysterious. It can make someone actually want to read your article, ad, or old-school brochure. And it can make designing an old-school brochure a lot more enjoyable.

Design 60
article thumbnail

How Not to do Holiday Marketing

SnapApp

Connecting your brand to a holiday can be an easy way to resonate with your audience and take part in a greater conversation going on around the world. But marketers must also tread lightly – as Newscred put it , “Not every cultural moment deserves a real-time response.” Brands have gotten themselves into plenty of messy PR situations by seeming to exploit a cultural or historical touchstone to shill their products.

article thumbnail

SEO for Home Builders: How to Optimize Your New Home Communities

Hubspot

'Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Most home builders I talk to have either hired an SEO company or are currently working with one because they don''t have the knowledge in-house. However, there are some very critical elements that, if learned, can be implemented in house and will make a huge difference in your ability to get found by home buyers in your area.

article thumbnail

Supercharge your Strategy: Email Marketing Tips for 2015

Content Standard

Marketers are heading into 2015 more focused on email marketing than new technology, according to a survey from Campaigner. Findings revealed that marketers are hungry for new email marketing tips to boost their campaigns. The survey found that just 10 percent of marketers believe new innovations will have a definite impact on their 2015 marketing strategies.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

A more personal approach to content marketing

Biznology

'One of the great advantages small businesses have over large corporations is the way their size makes a personalized customer experience so much easier to offer. Gone are the layers of bureaucracy and policies “from the home office in Milwaukee.”. So it’s surprising that many firms – large and small – overlook the personal approach in the content marketing.

article thumbnail

How to Run a Blog Lead Generation Analysis

Hubspot

'It''s the timeless question for corporate bloggers: How many leads did your blog post generate? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future.

article thumbnail

Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. 82% of B2B marketers reported success with video marketing initiatives. What’s not to love? Much like any medium, it is possible to have too much of a good thing. Not every campaign needs a video, and to help you decide when it’s worth pressing record, here’s a few questions to ask about your campaign: 1.

article thumbnail

Infographic: What is the Most Valued Content for B2B Technology Buyers?

Crimson Marketing

'Eccolo Media recently conducted a survey of B2B technology influencers (33%) and decision makers (67%) on what content forms help them make purchase decisions. . The content type that received the most engagement was product brochures/data sheets (57% of respondents); it is also viewed as the most influential in making a purchase decision (30%). “Other commonly consumed content types include: Emails from vendors (52% have read in the past six months), white papers (52%), competitive vend

B2B 138
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission