Crimson Marketing
MARCH 19, 2014
'There’s a new c-suite executive on the rise: The Chief Marketing Technology Officer. This hybrid executive bridges the gap between the CMO/CIO with their business savvy, marketing analytics, and technical. The post Who Is The Chief Marketing Technology Officer? [Infographic] appeared first on.
Convince & Convert
MARCH 19, 2014
'There have been innumerable posts and articles about how Facebook is no longer “cool,” or as important to teens as it once was. Frustratingly, however, much of the speculation I’ve seen regarding this has been based either upon anecdotal evidence, or upon research that isn’t projectable to the population of teen Facebook users. So, I decided to take a look at some hard facts.
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Vision Edge Marketing
MARCH 19, 2014
'Customer Experience (CX) is one of the most highly discussed topics in organizations today. By definition, CX encompasses all interactions across the entire life cycle of the customer relationship. According to a recent survey by Oracle, of 1,300 senior executives in 18 countries, 97 percent believe CX is critical to their success. In addition, the study revealed a significant difference in perceptions between what executives think about the experience that they provide customers, versus what c
Convince & Convert
MARCH 19, 2014
'It’s been a big month of launches, and more on the way (including a brand new Convince & Convert, and an amazing Social Pros eBook.) So far, my new Kindle/Nook eBook Youtility for Accountants has debuted, and now I’ve turned on an all-new version of my speaking-oriented site, JayBaer.com. Since I’m now doing a ton of keynote speaking in North America and beyond, I decided to take the personal brand imagery to the next level of polish.
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Biznology
MARCH 19, 2014
'What was the most memorable moment of this year’s Oscars? Lupito Nyong’o''s amazing, A+ speech? The pizza delivery? No. It was Ellen’s celebrity selfie gone viral. It was a commercial success. When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SugarCRM
MARCH 19, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Hinge Marketing
MARCH 19, 2014
'Knowing who to market to within an organization can be a challenge. Should you market to the firm's decision maker – the executive signing the bottom line? Or the person who strongly influences the decision maker? Check out Hinge's Sylvia Montgomery above in a video blog post "How to Define Your Target Audiences" to help you better answer these questions.
Hubspot
MARCH 19, 2014
'Though I''ve never had the word "marketing" in my job title and it hasn''t been part of my official role at HubSpot, I think of myself as part marketer and part developer. My current passion project (as part of HubSpot Labs) is inbound.org, which helps marketers connect to great resources and each other. In short, I deeply care about marketing -- and marketers.
Vidyard
MARCH 19, 2014
There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. Well – okay – some are admittedly a snoozefest but , if your brand is clever about your messaging, even B2B videos can be brilliant (they can even be funny!). That’s why we were so impressed with Taulia. What’s so different about Taulia?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MARCH 19, 2014
'“You’ve got to know your customer.” It’s a business cliche that has reached fever pitch in the past couple of years. And if it wasn’t 100% true, I’d hesitate to mention it yet again. The truth is that knowing who your customer is, what they value, what they need, and what it takes to motivate them is so critical that it still bears repeating.
readwrite
MARCH 19, 2014
Fewer people are seeing Facebook posts from brands, businesses and celebrities, the social network has acknowledged. Facebook has long used a set of computerized rules—referred to in shorthand as an “algorithm”—to determine which updates show up when you log in. It recently made tweaks to its algorithm that push updates from Facebook Pages—the presences maintained by organizations and businesses—lower in the news feed and show fewer posts to users.
Hubspot
MARCH 19, 2014
'How many times have you heard, “this will be the year of mobile”? We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. We need to start adjusting some of our marketing efforts to cater to these new mobile visitors. After digging into our own analytics, I found that over 19% of the traffic to our landing pages was coming from mobile.
LeanData
MARCH 19, 2014
TechCrunch : Marketeers are often struggling to sift through available customer databases and identify customer leads that can be converted into revenue opportunities. While large enterprises treat this as a big data problem that involves analyzing terabytes of data sets to make business sense, small and medium businesses are always seeking leaner ways to tackle this challenge.
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Hubspot
MARCH 19, 2014
'It''s easy to get attached to your email newsletter. Your boss once upon a time forced you to do it when you started to do more email marketing instead of direct mail, and you''ve stuck with it ever since. Maybe you heard from a few super-fans who look forward to getting it in their inbox every day. Or maybe an exec loves the email newsletter and would be quite upset if it went away.
LeanData
MARCH 19, 2014
TechCrunch : Marketeers are often struggling to sift through available customer databases and identify customer leads that can be converted into revenue opportunities. While large enterprises treat this as a big data problem that involves analyzing terabytes of data sets to make business sense, small and medium businesses are always seeking leaner ways to tackle this challenge.
Customer Experience Matrix
MARCH 19, 2014
'Digital marketing technology vendor IgnitionOne today announced its acquisition of email and audience management vendor Knotice. Both vendors are listed in Raab Associates’ Guide to Customer Data Platforms in the “audience management” category. But the extract below from the CDP Guide also shows how they complement each other: Knotice does “fuzzy” matching of names and addresses and sends email, while IgnitionOne buys online media and selects best customer treatments.
LeanData
MARCH 19, 2014
VB News: It was an unceremoniously busy Wednesday on the deals beat, with just shy of ten startups closing venture financing rounds today.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Webbiquity
MARCH 19, 2014
'Over the past decade and a half, Google has continually updated its core search ranking algorithm to incorporate an increasingly complex set of “quality signals” and indicators of subject-matter authority. At first, it was just links. Then it was links from certain types of websites. Then links from certain types of websites with specific anchor text.
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