Marketing Insider Group
DECEMBER 15, 2015
As we wrap up 2015, it’s that time of the year again to start thinking about the marketing events to attend next year. Conferences are a great opportunity to catch up with your peers, network and learn from some of the industry’s best and brightest marketing leaders and influencers around the world. With over hundreds […]. The post The Best Marketing Conferences Of 2016 appeared first on Marketing Insider Group.
KoMarketing Associates
DECEMBER 15, 2015
Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post. Yes, friends, that’s called repurposing and it’s magical! So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014.
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Webbiquity
DECEMBER 15, 2015
This post originally appeared on Medium. Providing a great customer experience creates sustainable competitive advantage and higher profits. Here’s why that starts with designing a great employee experience—and how to do that. There’s a solid argument to be made that “customer experience” isn’t just another business buzzword. As products, stores, and services increasingly begin to look alike, customer experience will increasingly define and differentiate a brand.
Marketing Insider Group
DECEMBER 15, 2015
A content marketing mission statement is the first step you should take when crafting your strategy. In our strategy workshops, this is often anticipated as a quick exercise that actually ends up spurring long debates. This happens, however, for good reason. Your mission statement should be the foundation for what your content marketing hopes to achieve.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Lattice
DECEMBER 15, 2015
Predictive marketing and selling can provide an enormous upside for enterprises. By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Kaon
DECEMBER 15, 2015
Original article published on Sales Initiative. According to Business Insider, when we speak, we have about 60 seconds to capture our audience’s attention, establish credibility, and motivate them to listen. Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience.
Adobe Experience Cloud Blog
DECEMBER 15, 2015
Author: Crystal Vaughan If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only when slots open up on the attendee list. But take it from me (I’m in the middle of planning my own wedding), they really should be a guest of honor. The Importance of Building a Customer Community.
Convince & Convert
DECEMBER 15, 2015
The Allure of Raw Video. The evolution of social media professionals and the ability to schedule blogs/podcasts/tweets/etc. has created the opportunity for a high level of scripting in one’s social presence. While this makes for a safe and controlled front to an audience, it also removes what makes social media unique from other interactions… the feeling of personal connection and communication.
SugarCRM
DECEMBER 15, 2015
At the dawn of the digital marketing age, we cast a wide net. And why not? A whole new world of potential customers was suddenly at our fingertips. But we’re no longer in the dawn of the digital marketing age, and as such, our approaches have evolved. Facing growing demands to “work more effectively” and “act more strategically,” one such change in approach is the rise of account based marketing (ABM).
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
PureB2B
DECEMBER 15, 2015
Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Having a constant flow of leads is vital to staying in business, but finding different ways to attract leads that will eventually turn into sales is quite a lot of work. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve. 15 Effective B2B Lead Genera
MLT Creative
DECEMBER 15, 2015
Continual learning is indispensable to successful b2b marketing. The landscape is changing so quickly that as Jay Baer so poignantly said: “If you stop learning you die. Period.” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. With this in mind, these […]. The post The 23 Best B2B Marketing Blogs of 2015 appeared first on MLT Creative.
PureB2B
DECEMBER 15, 2015
Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Having a constant flow of leads is vital to staying in business, but finding different ways to attract leads that will eventually turn into sales is quite a lot of work. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve. 15 Effective B2B Lead Genera
Hubspot
DECEMBER 15, 2015
With 2016 quickly approaching, now seems like a better time than ever to rid your desktop of the ghosts of projects past. You know what I'm talking about -- all those forgotten documents and miscellaneous screenshots that have been slowly taking over your screen for weeks and months. Hoarding files on your desktop not only makes it challenging to locate what you need when you need it, but it can also compromise the speed of your computer.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
DECEMBER 15, 2015
The holidays are prime time for marketers, B2B and B2C alike (though the emphasis might be a little more on the B2C side). Consumers are bombarded with ads and emails to buy more gifts for friends, family, and themselves, while B2B salespeople are scrambling to get the last deals in before year’s end. It’s a hectic time! But when it comes down to it, the holidays are not about gifts, they’re about celebrating.
Vidyard
DECEMBER 15, 2015
People buy from people: a core sales principal that is getting more difficult each year. Best-in-class sales teams understand the importance of connecting emotionally with customers. However, today’s customers are leveraging the vast information of the internet to research, compare and review solutions without any sales assistance. Which means sales teams’ profound skills in connecting with customers, and using emotional connection to influence are greatly diminished in today’s world.
Hinge Marketing
DECEMBER 15, 2015
Why do professional services buyers seek out Visible Experts℠? The problem solving and brand building ability of Visible Experts are two key elements to their appeal. In this video, Elizabeth Harr outlines the top four reasons buyers approach Visible Experts. Additional Resources. Find out more on becoming a sought-after expert in your industry by downloading a free copy of The Visible Expert℠ book.
Leadspace
DECEMBER 15, 2015
I’ve been a B2B marketer for about 20 years. We’ve never had trouble identifying the unique challenges we face compared to B2C: B2B deals have a much longer sales cycle, there are more influencers and the buying decision is much more complex. “If you’re buying a pack of gum, you’re probably the only person involved in the purchase decision,” I would sometimes declare in presentations, “unless you have kids.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
6sense
DECEMBER 15, 2015
The number one priority for me while building a company has been to create culture. It’s what drives me as a CEO and what makes me excited to get up in the morning. Last Tuesday, the 6sense team had an amazing opportunity to come together in support of the Mama Hope Third Annual Silver and Gold Holiday Party and help exceed its fundraising goal to aid current education projects in Tanzania.
Convert
DECEMBER 15, 2015
Do you know how to get your website in shape? We reviewed 300 recent conversion rate optimization (CRO) articles and their suggestions written by hundreds of different conversion optimization experts and combined them for you in a 7-Minute Conversion Daily Workout to get your online business fit and healthy for the upcoming year. Did you.
6sense
DECEMBER 15, 2015
Two major trends are driving a transformational shift in B2B marketing. Access to customer data and the ability to mine it for insights has made data-driven marketing possible. Simultaneously, competition among B2B enterprises has placed a premium on marketing results, measurement and accountability. The current reality of B2B marketing does not align with these expectations.
Hubspot
DECEMBER 15, 2015
Even though the digital publishing industry is in flux, there’s one truth that remains steady: email is and will continue to be an important part of any future monetization plan. Here’s why. Study after study says that email is one of the most valuable marketing channels out there. It’s also versatile. You can use email at all stages of the sales conversion funnel and target a wide range of buyer personas and purchase needs.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Biznology
DECEMBER 15, 2015
The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like MailChimp , the Fortune 500 have their entire companies wired for sound. They have their websites, eCommerce , mailing lists, social media, advertising, inboxes, CRMs, listening, and reporting all stitched into something that looks less and less like Frankenstei
Hubspot
DECEMBER 15, 2015
This holiday season, you're probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on purchases for others is a great way to boost your bottom line, but what about all those shoppers who went before? What about the buyers you reached out to last holiday season but then never heard from again?
The Point
DECEMBER 15, 2015
Copywriting success may depend on finding the precise mix of language that resonates with your audience, but success or failure can just as easily rest on which words you don’t use. Here are my candidates for 5 common terms and phrases that every B2B writer should eliminate from his/her vocabulary: To Learn More. Copy that drives engagement and response on the part of the reader relies on providing that reader a specific and tangible reason for taking action.
Content Standard
DECEMBER 15, 2015
When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? The fundamentals of long-form expository content have remained the same for decades, and they’re not likely to change anytime soon. Interactive storytelling, however, involves a whole new set of best practices.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
KEO Marketing
DECEMBER 15, 2015
In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. By the time buyers are ready to purchase, they’ve already developed a sense of the type of solution that will address the problems they face. They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights.
Content Standard
DECEMBER 15, 2015
For every SEO constant, there’s accompanying confusion for marketers. From the very first interest in the field, experts have tested, discussed, and tested again to try to understand the details of Google’s search algorithm, looking for some new nugget of opportunity to incorporate into their SEO strategy. Well, SEO crusaders can breathe a little easier now.
Convince & Convert
DECEMBER 15, 2015
Image via BigStockPhoto.com. My new book is called Hug Your Haters: How to Embrace Complaints and Keep Your Customers (amazing bonuses worth thousands of dollars if you order here ). Put simply, the Hug Your Haters formula is to answer every complaint, in every channel, every time. This is in sharp contrast to what most companies do, which is to answer some complaints, some of the time, in the channels the companies prefer.
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