Wed.Nov 14, 2012

Trending Sources

Corporate Marketing Meets The Real World

Tomorrow People

Can traditional corporate marketing survive an apocalypse? Alistair Norman, Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Old dog-breath. I’ve put in my time working at the cold face with old dog-breath (aka the unimaginative boss) sat behind me, trying to stimulate the market by churning out what he thinks the market needs.

CMO 136

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. It makes sense.

What Proctology Exams Teach Us About Social Media

grow - Practical Marketing Solutions

By {grow} Community Member Chris Reimer. As Hurricane Sandy swept across the Eastern seaboard, killing hundreds of Americans, racking up billions of dollars in damage, and wreaking havoc on millions of lives, certain intrepid bloggers thought it a wise idea to write about “What Hurricane Sandy can Teach us About Social Media.” Do we really need that? Here it is. Proctology Exams.

Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today

Hubspot

They're heeeeere. No, its not a Poltergeist sequel. It's Pinterest business accounts! We knew this day was going to come. In fact, we wrote about it in this article about why social networks like Pinterest will never be marketing-free. It was just a matter of time. do you already have a Pinterest account you want to convert into a business account? Well have we got the blog post for you! Voila!

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

How Blog Readers Find You – A Diagram

Writing on the Web

I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? keep hearing the same reasons, over and over. But they do go to search engines and they type in questions with keywords.

83 B2B Social Media Blog Post Ideas

Social Media B2B

Everyone is busy with other things in their work lives and personal lives, but the core of any social media program for B2B companies has to be creating great content on a blog. While this really needs to be a prime focus of you or your team, sometimes it just gets hard to publish that next blog post. You also need to make sure you are converting this traffic with a call to action.

Gartner: Business Will Control 90% of Tech Spending - Are you Ready?

The ROI Guy

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Research Vice President Brian Prentice predicts, the percentage of technology spending by the business -- outside of the control of IT -- will reach 35 percent. BYOD - users purchasing their own work tablets, laptops and other devices.

Facebook Now Testing 'Ranked Comments' on Business Pages

Hubspot

It feels like it's been a while since Facebook launched a new feature or feature test. And by a while I mean, like, a couple of weeks. But good news! They're testing something new! And while many of their recent announcements have centered around Facebook's paid ad platform , I'm happy to announce that this one centers around organic updates. So, what's this new feature in beta? Ranked Comments.

Test 38

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

B2B Marketers: How to Use LinkedIn Endorsements

B2B Marketing Traction

LinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! This blog post is about how endorsements work and how to use this new feature in a practical and professional manner. I’ll write about my opinion that it’s too easy in another post. Why Did LinkedIn Add Endorsements? Recommendations are credible, because of this process.

Is Instagram's New Pinterest-Like Web Platform Worth Your Time?

Hubspot

Vintage is so in right now. There are apps that send in-real-life postcards, and rotary phone handsets that plug into your iPhone. And for a while now, there have been mobile apps like Instagram that recognize this nostalgic desire and give amateur photographers the ability to kick it old school with sepia-toned filters and scratch-ridden borders. Ooooh, visual and social web content?! Make sense?

SERP 32

Sales Motivation: Finding Our Own Keys to Success

Jill Konrath's Fresh Sales Strategies Blog

It was a tough day. I'd been prospecting for hours with no luck and was pretty discouraged. You know - that "why bother" feeling that can stop you in your tracks. Suddenly a song popped into my head ( you can listen to it here ). It was one I'd sung at Young Life in high school. Seek and ye shall find. Knock and the door shall open. Ask and it shall be given And the love come a-trickling down. It was exactly what I needed to hear. And, the original source (Matthew 7:7) was an impeccable one. For years, that song played in my head. If I didn't do the preliminary work (e.g.

WriteSpark: Best Blog Posts about White Papers

WriteSpark

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Top 10 ways to be a good SME. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. Set the purchasing agenda with white papers. complete and in-depth guide to writing white papers.

SME 22

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Webinar: 2013 SEO Trends and Predictions

KoMarketing Associates

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. Webinar Summary. 2012 might have been the biggest year of change yet in the SEO industry. Hold on to your hats because 2013 could be even more exciting!

PPC 21

Content Wars: Of Robots and Writers

Synecore

Two developments in content marketing have me thinking that total online chaos is just around the corner: 1) Brands are becoming publishers, 2) Robots are too. In my reverie, I was overwhelmed by a deluge of content of biblical proportions. Everywhere I turned, there was content. awoke violently, my body bathed in sweat, my heart racing. Could this nightmare ever become reality? Enter the robots.

SMS 21

Happy Thanksgiving!

Your Sales Management Guru

21
21

Marketing Campaign Success Starts and Ends With Quality Data

Sales Prospecting Perspectives

Over the years I've worked on a wide range of marketing campaigns for our clients and without fail each and every campaign represents a new and unique challenge to the team. We love it! One thing I've found is that rarely, if ever, can we apply the same template to each project and expect any kind of consistency across the board. Don't get me wrong, there are some similarities in the way we launch our campaigns. For example, this could be anything from the amount of dials we put into a C-level titles to the scripts we use when reaching out to Director/Manager level titles.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Brave New World: Understanding Security Risks Around Mobile Devices

WindMill Networking

Social Media and Online Security: What are your mobile device security risks? For this month’s Social Media and Online security column, we’re going to get a bit more techy and talk about hardware. Specifically, this month, I want to focus on the topic of security and devices. Or put another way: I want to cover some of the risks you face using something other than an old-fashioned PC or Mac.

How much time should you spend researching prospects?

Sales Intelligence View

How much time is the right amount of time to spend on pre-call research? Should sales reps spend three to five minutes before calls, or should they allot three to five hours? The answer is difficult to pin down, and often varies between companies and sales roles. The majority of sales reps don’t spend enough time researching prospects before they attempt to call them. Sometimes this works.

INFOGRAPHIC: Small Business Spending on Social Media

Client Bridge

From the Hubspot Blog, here's an infographic about how much time and money small businesses spend on social media. View Original Article

The Evolution of Ecosystems: from Biology to Technology to Marketing

Modern B2B Marketing

by Robin Bordoli Today Marketo is excited to announce the launch of our new partner ecosystem, Marketo LaunchPoint. You can check it out at launchpoint.marketo.com and see the 65+ partners which make this the most complete marketing ecosystem available today. But before diving into the details we should discuss 3 important questions. What is an ecosystem? Why are ecosystems important?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How Content Marketing Blurs the Line Between B2B and B2C Marketing

SnapApp

What's the difference between Business to Business marketing and Business to Consumer marketing? I'd love to have a snappy punch line for the answer, but honestly, it seems like it's not all that clear anymore. After all, for both B2B and B2C, we're still marketing to people. We still have to change behaviors and influence decisions. consumed.              . So what's the final verdict?

Fathom Core Value Stories: November 2012 Edition

Fathom

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world … Continue reading → The post Fathom Core Value Stories: November 2012 Edition appeared first on Fathom. Company News Core Value Stories core values

Good To Great – Marketing Nation #mktgnation- Team ReachForce!

B2B Lead Blog

We’re so excited to have our booth at the Good to Great Marketing Nation event going on now. Come chat with Team ReachForce!! We’re slammed but having a blast answering your questions. We have a giveaway every hour – just take our survey! You can still register and join – just click here! Lead Nurturing #mktgnation Marketing Nation

Insights into the Latest Research: B2B Content Marketing and Consumption

Savvy B2B Marketing

If you’re like me and love getting your hands on the latest research into B2B content marketing, you should check out these three reports: B2B Content Marketing Trends 2012 – produced by Holger Schulze and sponsored by IDG Enterprise. B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute and MarketingProfs.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Open Social Collaboration: The Missing Piece of Your SEO and Content Marketing Strategy

Sazbean

At Tracky, we are all about open social collaboration, all the time. We constantly strive to find ways to work better, not more, and to empower our customers to do the same. And, just like you and any online-focused business, we plan search engine optimization (SEO) and content engagement (CE) strategies. Through working for a startup, I know these strategies can take a significant amount of time and effort to plan and execute. So, I set out to find a better way to manage our SEO and CE planning process and provide better content (i.e. Open only comes into play when it’s time and/or necessary.

Member Engagement – Real Questions

Aggregage

We had a fantastic session by Tom Morrison on Maximizing Member Engagement as part of the Member Engagement Webinar Series. Link to the Recording. Slides: What struck me were the wonderful questions that Tom posed for associations. Why People Join Associations: Organize themselves. Coordinate their efforts (cause). Leverage the costs over many people. The 5th bullet is the lynch-pin. Curation