Wed.Nov 18, 2015

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The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. “Mumpreneurs” have apprently generated £7B in the UK and supported 204,000 jobs last year. Many of these mums are running small businesses on eBay but a lot also run blogging sites giving tips on being a mum and everything that comes with parenthood.

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7 Steps To Globalizing Your Content Marketing Program

Marketing Insider Group

For some brands, creating a content marketing program from the ground up is just one piece of the puzzle. Many international organizations must tackle an entirely different beast of localizing their content marketing programs for their global audiences. Reaching these audiences in a locally relevant way is critical for their businesses. According to a recent study.

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. I didn’t have a quick answer, because, well, it depends. Here’s what you need to know… First, if there is any doubt in your mind that your marketing must become more visual, dispel that doubt now! Not only do people not have ( not make?

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Finding ROI in your website search

Biznology

I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. Many of you also pay Google for paid search ads to do the same thing. So, why is it that your website search facility is run by your IT group? And when your customers type some words into your website’s search box, why can’t they find what they are looking for?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What is a ‘Smart Network’ and How Will It Affect the Future? (featuring Dimitrios Papdogonas, VP of Marketing, Chargepoint)

Crimson Marketing

Smart homes. Smart vehicles. Smart phones. Smart watches. These days everything is getting “smart.” But what does that really mean? How does that really impact our lives? How will “smart” in the future be different than the “smart” we know now? And what does that mean to marketing systems? Joining Moneyball for Marketing to tackle these questions is Dimitrios Papadogonas, VP of Marketing for electric vehicle (EV) charging network Chargepoint.

More Trending

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How Empathy Fits Into a Recreated Story Structure With Ron Ploof

Convince & Convert

Exploring the Lost Art of Audio Storytelling. As a storyteller with a degree in electrical engineering, Ron identifies himself as “a socially well-balanced geek.” He is a story artist and consultant who has been working in the technology and business worlds for many years to help companies tell their brand stories. Ron honed his storytelling craft through creating one of the first storytelling podcasts, “Griddlecakes Radio,” and by working at Epson America where he operated as the Ma

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3 Ways for B2B Marketers to Invest in Customer Retention

Adobe Experience Cloud Blog

Author: Chris Gillespie Marketing automation is a lot like investing—the smart money is in a long-term strategy. And just like investing, it’s extremely easy to get caught up in the exciting day-to-day fluctuations while neglecting the long-term picture. For marketers, that often means focusing on highly visible activities like social media, email, event management, and web personalization while forgetting to plant the seeds for long-term lead nurturing.

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Live Streaming: How to Extend the Moment Beyond Now

Vidyard

There’s a saying that goes, “You have to be believed to be heard”. And when it comes to being believed, experts agree that three factors have the biggest emotional impact on how your audience feels about you. Physiology. Tonality. Verbiage. If you had to guess, which one of these three things would you guess has the biggest impact? Physiology refers to your physical presence, eye contact or facial expressions.

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5 ways to use Design Thinking in your daily routine

Brandfolder

What do the iMac computer, the Polaroid camera, and the Model T have in common? They’re the results of __design thinking__, a problem solving technique that combines logic, intuition and.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The 31 Best Tools for Improving Your Writing Skills

Hubspot

Words are hard. Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something. But every marketer should be able to write -- and, more importantly, every marketer can write. It's just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing.

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The Bottom Line: How Visible Experts Impact Their Firms

Hinge Marketing

Even if you’re unfamiliar with the term “Visible Expert,” you can almost certainly name someone who qualifies. You know the type—the industry leader that everyone has heard of, the frequent keynote speaker , the expert that everyone always cites. Visible Experts aren’t difficult to identify because they are exactly that: visible.

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The 6 Top Marketing Talks From 2015's Biggest Events [Limited Time Videos]

Hubspot

Every year there are tons of amazing marketing events held around the world. Inspiration is shared, knowledge is dropped, and marketers have a chance to geek out over the lineup of speakers. Trouble is, time and resources can often hold many marketers back from attending these events. So rather than let you miss out on the value, we've secured the recordings of the best keynotes from six of the biggest marketing events from around the globe and we're making them available for one day only.

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Can Search and Social Inspire Valuable, Lead Generating Content?

SWZD

Search and social can be great sources of info on what your audiences want. Here are three examples of how you can use them to inspire lead generating content. Social media and search-engine optimization (SEO) are often praised by self-proclaimed gurus. Are they quick fixes for your lead generation needs?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. It’s about engagement, too. The reason? People are using social media – not just traditional media – to consume content that is relevant to them.

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7 Tips to Take Students From “Hi” to Apply

Hubspot

Getting a prospective student’s contact information is not an invitation to immediately send an email telling them to “Apply Now." Rather, t hink of their initial interest, and the fact that they volunteered their personal information, as a window to start a conversation. By volunteering their contact information, prospective students have placed trust in you to communicate with them in a way that is respectful and valuable to their research process.

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5 ways to use Design Thinking in your daily routine

Brandfolder

What do the iMac computer, the Polaroid camera, and the Model T have in common? They’re the results of __design thinking__, a problem solving technique that combines logic, intuition and.

Design 52
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The Importance of Content Marketing in an ABM Strategy

LeanData

The best way to get the attention of a potential customer is with a story. Tell them a tale about how you can help them make their business more successful. But then how do you get that narrative in front of prospects? With so many marketing channels now available, it’s easy to spread yourself too thin as you try to get relevant information in front of the people who are most likely to buy your products or service.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Research shows mobile marketing not yet mainstream

Canadian Marketing Association

Ipsos’s 2015 tracking study of Canadian marketing and agency professionals' digital activity, conducted in partnership with CMA and Marketing Magazine, shows mobile marketing has yet to become mainstream. 40% of marketer respondents and 55% from the agency side said that they use mobile marketing often/always (vs. 33% and 55% respectively a year ago).

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The Importance of Technology in Virtual Teams

GreenRope

The Importance of Technology in Virtual Teams. Virtual teams are becoming more and more common in the world of business, with team members spread far and wide across the globe. With the availability of the internet, companies no longer have to hire within the same country to get the talent that they need. Work can be done across borders. Here are some ways in which technology is all-important in these situations.

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Digital transformation challenges by the numbers

E-Spirit

The results of our survey of more than 200 marketing, IT and business professionals about digital transformation challenges are in. Gain essential insights about the roadblocks to digital transformation and an improved experience for your customers.

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The Importance of Technology in Virtual Teams

GreenRope

The Importance of Technology in Virtual Teams. Virtual teams are becoming more and more common in the world of business, with team members spread far and wide across the globe. With the availability of the internet, companies no longer have to hire within the same country to get the talent that they need. Work can be done across borders. Here are some ways in which technology is all-important in these situations.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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The Importance of Content Marketing in an ABM Strategy

LeanData

The best way to get the attention of a potential customer is with a story. Tell them a tale about how you can help them make their business more successful. But then how do you get that narrative in front of prospects? With so many marketing channels now available, it’s easy to spread yourself too thin as you try to get relevant information in front of the people who are most likely to buy your products or service.

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The Importance of Technology in Virtual Teams

GreenRope

The Importance of Technology in Virtual Teams. Virtual teams are becoming more and more common in the world of business, with team members spread far and wide across the globe. With the availability of the internet, companies no longer have to hire within the same country to get the talent that they need. Work can be done across borders. Here are some ways in which technology is all-important in these situations.

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The Importance of Content Marketing in an ABM Strategy

LeanData

The best way to get the attention of a potential customer is with a story. Tell them a tale about how you can help them make their business more successful. But then how do you get that narrative in front of prospects? With so many marketing channels now available, it’s easy to spread yourself too thin as you try to get relevant information in front of the people who are most likely to buy your products or service.

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The Importance of Technology in Virtual Teams

GreenRope

The Importance of Technology in Virtual Teams. Virtual teams are becoming more and more common in the world of business, with team members spread far and wide across the globe. With the availability of the internet, companies no longer have to hire within the same country to get the talent that they need. Work can be done across borders. Here are some ways in which technology is all-important in these situations.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Why Influencer Marketing Should Not Be about the Product

Content Standard

Brands are clamoring for social media talent to enhance their digital marketing. But with Instagram star Essena O’Neill loudly announcing her departure from social media —and blaming marketers, in part, for her exile—has influencer marketing lost a bit of its luster? O’Neill, an Australian teenager with over 600,000 followers before she left Instagram and YouTube, described her social media activity as presenting an extremely edited and fake version of reality.

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The Importance of Technology in Virtual Teams

GreenRope

The Importance of Technology in Virtual Teams. Virtual teams are becoming more and more common in the world of business, with team members spread far and wide across the globe. With the availability of the internet, companies no longer have to hire within the same country to get the talent that they need. Work can be done across borders. Here are some ways in which technology is all-important in these situations.

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The Importance of Content Marketing in an ABM Strategy

LeanData

The best way to get the attention of a potential customer is with a story. Tell them a tale about how you can help them make their business more successful. But then how do you get that narrative in front of prospects? With so many marketing channels now available, it’s easy to spread yourself too thin as you try to get relevant information in front of the people who are most likely to buy your products or service.