Sat.Jan 24, 2015

article thumbnail

17 Demand Generation Stats Every CMO Needs to See

Hubspot

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data. But how can you improve your KPIs if you don''t understand which ones really matter? To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted

article thumbnail

No shortcuts in B2B marketing

Integrated B2B

'Recently, while visiting one of our customers in the UK, I saw a fascinating sign on a building next door to the customer’s own offices. I was struck by the boldness of the claim – particularly given how unimpressive the sign’s visual idea and execution was. The effect, in my mind, was to create something academics call cognitive dissonance. And that’s a certain something many B2B companies do all too often.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Marketing Will Hit Critical Mass in 2015

Content Standard

What you know still matters. But in 2015, who you know will matter more than ever—especially when it comes to building and growing your digital brand. As social networks become more prominent in consumer activity, including research and decision making, influence marketing will invariably play a big part in shaping thoughts and perspectives. The ability to connect with other influencers in a given field increases any particular user’s or brand’s ability to reach an audience effective

article thumbnail

The contact center and customer service – road to business success

i-Scoop

'The contact center and customer service department as key value creators in a changing economy. The role of contact centers (for service) and customer service departments is shifting towards the center of the organization and value creation.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

'I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). Here are thumbnails of the others. GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations.