ViewPoint

FEBRUARY 4, 2014

'By Christopher Hosford, editor-in-chief, HosfordGroup. Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Sounds like a happy situation, right? But say “Big Data” instead of “information,” and marketer smiles will turn upside down in a hurry. But Big Data is information—competitive knowledge about the behaviors of customers, helping you learn how to adopt to those customers’ needs.

Multivariate analysis 231

Multivariate analysis Top of Funnel Content Marketing BtoB 231

Customer Experience Matrix

FEBRUARY 4, 2014

'I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. A few interesting trends stood out: revenue growth is accelerating.

Marketing Automation Services 220

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 220

ANNUITAS

FEBRUARY 4, 2014

'The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. In fact, according to Sherpa’s 2012 Lead Generation Report, 64% of respondents say they are passing all responses from marketing campaigns directly to sales.

Lead Nurturing 200

Lead Nurturing Organic Leads Lead Ranking Lead Scoring 200

Crimson Marketing

FEBRUARY 4, 2014

'An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? Jon Miller recently shared his expert insight with me on the importance of “turning marketing from a cost center into a revenue driver using the right metrics to build marketing’s credibili

Marketo 186

Marketo Analytics CMO Marketing Automation Services 186

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Webinar Metrics

Convince & Convert

FEBRUARY 4, 2014

'Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking. The good news? We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign. We’ve even gone to the trouble of naming each step with a word that starts with the letter “C” so that you’ll never forget these tips.

Content Marketing 164

Content Marketing Effectiveness Curation Content 164

Hinge Marketing

FEBRUARY 4, 2014

'Top Professional Services Marketing Content from January 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! Why You Should Schedule Your Paid Search Ads. By: Ashley R. Cummings, OrangeSoda. This is an interesting article for businesses that are running pay-per-click (PPC) campaigns.

Cost per Lead 71

Cost per Lead CPL PPC Adwords 71

Hubspot

FEBRUARY 4, 2014

'"Pshh, I could do that job.". Ever utter that? Probably. Ever utter it about your CEO? If you have, this is the infographic for you. While it doesn''t shed light on all of the qualities you need to be a CEO -- and might be a better reflection of the CEOs who came up through the ranks in the past couple of decades, rather than the CEOs to come -- you might see some qualities you and current CEOs share.

Stats 59

Stats Promotion Companies Business 59

Vidyard

FEBRUARY 4, 2014

Even though you’re using video assets, my bet is that you’re not using them to their full potential. You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

Hubspot

FEBRUARY 4, 2014

'This post originally appeared on the Inbound Insiders section of Inbound Hub. To read more content like this, subscribe here. When it comes to the B2B space, sometimes, it can seem a little monotonous. There’s a lot of the same out there -- especially when it comes to branding. For some reason, many B2B brands have muted their creativity to fit into this “professional” or “straight and narrow” box.

Examples 58

Examples Enterprise Management Work Management B2B 58

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SnapApp

FEBRUARY 4, 2014

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Webinar Metrics 48

Webinar Metrics Promotion Practices Demand 48

Hubspot

FEBRUARY 4, 2014

'Public speaking has never come easily to me. I recall a middle school assignment in which I attempted to demonstrate how to lace Adidas in Run-DMC style. My fingers trembled so badly that I never managed to slip the lace''s aglet through the sneaker''s eyelet. Yet despite my hard-wired uneasiness, for the past several years, public speaking has become an unavoidable part of my career.

Eye-Tracking 58

Eye-Tracking Inbound Marketing Class Conference 58

Webbiquity

FEBRUARY 4, 2014

'Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization , and SEO—whether its ROI can be determined with any accuracy or not?

Social Media 211

Social Media ROI Media Pricing 211

Hubspot

FEBRUARY 4, 2014

'Over the years, I''ve tried my best to collect and organize a list of the best marketing articles, social media and content creation tools, blogs, and other resources I could use for inspiration. Despite my best efforts, though, I''ve failed to keep up with bookmarking resources that could help me (and even organize the bookmarks I''ve already got).

Marketing Management 54

Marketing Management Bundling Sample Inbound Marketing 54

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Social Media

Biznology

FEBRUARY 4, 2014

'Photo credit: Jenn Durfey. Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube, getting retweeted by @katyperry, or appearing on the 4th hour with Hoda Kotb and Kathie Lee Gifford. Numbers matter and we depend not only on the generosity of strangers to keep the lights on, we also depend on the law of large numbers to make sure we reach enough people in gene

Paid Content 172

Paid Content Blogger Long Tail Marketing Outreach 172

Hubspot

FEBRUARY 4, 2014

'If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee. If you haven’t come up with a donor persona for Millennials and aren''t practicing inbound marketing to engage these tech-savvy Generation Y members, though, then keep reading.

Co-Registration 53

Co-Registration Paid Search Agency Word of Mouth Marketing & Strategy 53