Matching Marketing Technology to Business Strategy: A Starting Framework
Customer Experience Matrix
APRIL 15, 2014
'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy.
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