Marketing Insider Group

JANUARY 3, 2017

If you are looking for the The Best Marketing Conferences of 2017, you’ve come to the right place. 2016 was jam-packed with great marketing events. Now, as we look ahead to 2017, many of us are starting to think about which events we want to attend to connect with our fellow marketers, and to learn the […]. The post The Ultimate Guide to The Best Marketing Conferences of 2017 appeared first on Marketing Insider Group.

Conference 0

Conference Best Practices Marketing & Strategy Marketing 0

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most di

Analytics 243

Analytics CTR Google Reachforce 243

Marketing Insider Group

JANUARY 3, 2017

“Personal” or “human” are probably not the words you think of when you hear “automated” And essentially, you’re right about that. BUT… when we’re talking about automated emails, or marketing automation in general, “personal” and “human” are the exact things you should be aiming for. Yes, there’s a great deal of companies who send impersonal, […].

Automation 188

Automation Personalization Marketing Automation Email Marketing 188

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most di

Analytics 201

Analytics CTR Google Reachforce 201

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JANUARY 3, 2017

I thought it would be interesting to revisit some content marketing predictions […]. The post Revisiting Content Marketing Predictions in 2016 appeared first on Annuitas. The post Revisiting Content Marketing Predictions For 2016 appeared first on Marketing Insider Group.

Content Marketing 152

Content Marketing Content Marketing 152

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far? Now we’re back, ready to hope for the best, plan for the worst, and prepare for the ROI apocalypse.

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Adobe Experience Cloud Blog

JANUARY 3, 2017

Author: Elaine Ip Every time the new year comes around, I clean. That’s not to say I don’t clean on a regular basis throughout the year, but there’s something about getting a fresh start that makes you want to clean all the nooks and crannies that get ignored on your busiest days (which, let’s face it, is almost every day). Plus, I know future me will appreciate it when those busy days roll around again in the new year.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Vidyard

JANUARY 3, 2017

If you work in sales you know that it’s important to stay ahead of, or at least at the edge of, the curve. Because if you don’t, you risk falling behind! And in sales, falling behind means missing your quota, and … well, you know the rest. That’s why we sought out some of the top sales experts at the leading edge of sales process, training, technology, and more and asked them what they predict will happen in 2017.

Training 0

Training Process Leads Lead 0

Kapost

JANUARY 3, 2017

Disjointed customer experiences are limiting the growth of B2B companies. Across the B2B landscape we see content being produced in an uncoordinated way, managed by different, siloed teams. When internal teams aren’t aligned around a unified message or story, customers experience confusing transitions as they move from one piece of content to the next.

Marketing Management 94

Marketing Management Touchpoints Forrester B2B Sales 94

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Spiralytics

JANUARY 3, 2017

Although Inbound Marketing is not a new term, there are still companies both local and abroad who don't understand the whole concept of inbound and how it can help them in growing and establishing profitable business.

Inbound Marketing 79

Inbound Marketing Relevance B2B Marketing Content Marketing 79

Hubspot

JANUARY 3, 2017

How much time do you spend on email each week? According to a recent survey from Adobe , the average American professional spends about six hours a day checking email -- that's 30 hours during the work week. That's a lot of time spent on unbillable tasks that could be spent focusing on work that meets the goals of your paying clients. Getting bogged down by your inbox is especially problematic in agencies where account managers and other client-facing employees must deal with managing requests f

Ideal Customer Profiles 75

Ideal Customer Profiles Enterprise Management Work Management Pricing 75

Sprout Social

JANUARY 3, 2017

Cheers to 2017! We’re excited to get this year started with #SproutChat. Check out the topics for January and join in on the conversation on Twitter. Simply follow the hashtag every Wednesday from 2—3 p.m. CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below.

Allocation 63

Allocation Communities CRM Social Media 63

Hinge Marketing

JANUARY 3, 2017

If you are familiar with Tony Robbins, motivational speaker and entrepreneur, then you’ve probably heard the quote, “Change is inevitable. Progress is optional.” Now that we are past the 2016 presidential elections, this sentiment is even more significant. We all know that there’s plenty of change ahead, but only you can decide if your firm is going to make the most of it.

Trends 54

Trends Planning Advertising Agencies Microsite 54

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Social Media

Content Standard

JANUARY 3, 2017

Ah, the new year. Fresh calendars are being hung in homes around the world while gyms across the country fill to capacity from a crush of resolutioners looking to improve their health. Packs of cigarettes are thrown away en masse. A wave of new online dating profiles is born. Container stores are stripped clean by all of us looking to “get more organized.” It’s a time of year when many people look to cross a skills gap, change a habit, advance their career, or try something the

Work Management 50

Work Management Paid Search Agency Cross-Selling Distribution 50

The ROI Guy

JANUARY 3, 2017

As we enter the New Year, a look back at what we can learn from the most popular Frugalnomics Survival Guide articles of 2016: Gartner: buyers Demand Less Pitch, More Value-Story According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. See the results from the survey of over 350 decision makers.

Gartner 45

Gartner Best Practices Demand Buyer Need 45

Brandfolder

JANUARY 3, 2017

Every marketer’s worst nightmare? Switching software. You make the case for a new software platform that’s going to “revolutionize your workflow” and find out (only after you’ve signed on the.

Software 40

Software 40

i-Scoop

JANUARY 3, 2017

Social media and social networks have come a long way since the early days of Facebook and Twitter. Social media marketing has become part of virtually every integrated marketing approach and it’s almost impossible to imagine a content marketing strategy without a social content marketing component (commonly known as ‘social content distribution’ these days).

Spending 49

Spending Social Marketing Social Networks Social Media 49

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The Freeman Company

JANUARY 3, 2017

The video game specialists play in the live event space, too

Design 40

Design Video Marketing 40

Customer Experience Matrix

JANUARY 3, 2017

Everyone loves a good origin story* and Boxever has a classic: the company started as system to recommend add-on purchases on airline booking sites but found that prospects lacked access to customer data, so it pivoted to build customer databases. Similar stories are common in the Customer Data Platform universe but it’s the details that make each one interesting.

Ideal Customer Profiles 0

Ideal Customer Profiles Paid Search Agency Classified Ads Rules 0

The Freeman Company

JANUARY 3, 2017

One Agency’s Work with The UN

Design 40

Design 40

Sprout Social

JANUARY 3, 2017

One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. Early reports showed nearly 100 million daily active users engaging with the feature that closely resembles Snapchat’s own stories function. Both work as a 24-hour timeline to post videos and images where users can share with all of their followers. After the 24-hour period, the content vanishes, acting as an “in the moment” social media channel.

Brand Identity 109

Brand Identity Branding Word of Mouth Network Marketing 109

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

chiefmartech

JANUARY 3, 2017

Happy New Year, dear readers! What better way to launch into 2017 than revisiting our good friend Mayur Gupta , truly one of the icons of the marketing technology world. Over the history of this blog, some of the most fascinating stories to me have been observing how things change over time. One is the growth of the marketing technology landscape , as it’s blossomed from 2011 , 2012 , 2014 , 2015 , and 2016 (and, yes, 2017 is on the way).

Work Management 83

Work Management Marketing Management Digital Transformation Lead Ranking 83

Biznology

JANUARY 3, 2017

In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Serious chirping crickets. So, I did some searching and it looks like either Twitter or I had changed some settings on the account. I never limit my engagements to people I already follow back, so I am suspicious that this might be Twitter — I would never intentionally do something like this.

Twitter 196

Twitter Intent Contact Marketing Advertisements 196

Contently

JANUARY 3, 2017

Six years ago, I started working in content marketing. At 23, I helped start an online newspaper out of a Park Slope, Brooklyn coffee shop, and by some stroke of luck, we connected with an upstart digital agency that offered us office space and a small retainer. In exchange, we promised that our small squad of editors and freelancers would serve as the company’s on-call editorial team.

Trends 116

Trends Paid Search Agency Content Marketing Marketing Budget 116

Hubspot

JANUARY 3, 2017

Most people don't relish the thought of receiving negative feedback about their work, but that doesn't mean it can't be highly beneficial. In fact, in a survey of nearly 1,000 employees, Zenger/Folkman found that more than half preferred corrective feedback over praise, and 72% believed that their performance would improve with the help of constructive criticism.

Peer-to-peer 74

Peer-to-peer Customer Surveys Organization 74

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Webbiquity

JANUARY 3, 2017

Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. They let you capture your computer screen or any portion of it and add annotation, as well as capture short animated sequences (e.g., to show mouse-click or mouse-over actions) as GIFs. Content is the basis of a web presence optimization strategy. Screen captures are an effective format for software demos or screen callouts as well as demonstration any on-screen work sequence.

Marketing Automation Services 268

Marketing Automation Services Tools Enterprise Management Best Practices 268

Adobe Experience Cloud Blog

JANUARY 3, 2017

Author: Steve Lucas Well hello everyone—it’s time for my annual predictions blog where I get to prognosticate a little about where I see technology going in the new year! First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as well. On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO.

Marketing AI 126

Marketing AI Marketing Automation Services Account Based Marketing Lead Ranking 126