Forrester thinks Content Marketing Isn’t Working – They’re Half Right
The Point
JULY 18, 2014
'Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag.
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