Fri.Jul 18, 2014

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

'Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag.

Forrester 202
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Are Millennial Marketers More Analytical?

Customer Experience Matrix

'I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. Yet actual measurement techniques don’t improve much from year to year: to cite the most recent report to cross my desk, the 2014 State of Marketing Measurement Survey Report from Ifbyphone found that 45% of marketers are measuring Re

Analytics 202
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How do I track the source of phone calls?

Biznology

'I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great majority of its orders are phoned in, it would seem to be obvious that they want to employ some form of call tracking. But they don’t. When I asked about it, they turned on their thinking caps. Their first idea was a good one.

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Why You Need To Master Digital Marketing [Video]

Crimson Marketing

'In this video, McKinsey’s David Edelman explains why companies are failing at digital marketing and what changes need to be made in order to better engage buyers. . Key points include: Digital gives you the opportunity to create customized offers and content for everybody visiting your site and engaging with your brand because you can use the marketing intelligence you have about an individual in a particular moment.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Is Podcasting the Most Underrated Content Marketing Tactic?

Convince & Convert

'Tweetable Moments You need to have commitment, because your audience has committed to you. BobKnorpp Tweet This Podcasting Is Alive and Well Bob Knorpp is a podcasting legend and pioneer. His weekly podcast The BeanCast is the “definitive conversation on trends that impact your brand.” So when did he start? “Right after Chris Brogan proclaimed that podcasting was dead.” That was back in 2008.

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What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?

Hinge Marketing

'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. Overall, this has led to an opportunity for many professional services firms to be able to get more visibility for quality, educational content they create that may have been buried in the p

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The Fallacy of the Lazy Millennial

Hubspot

'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. With June upon us, colleges and universities across the country are graduating a fresh new class of 20-somethings who are hot on the trail for their first employment opportunity. These recent college graduates are hungry, eager to make quick impact, and are working overtime to overcome two obstacles: A transitioning job market and a label that holds a negative connotation -- millennial.

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How to Transform Email Subscribers Into Qualified Leads With Video

Vidyard

In my last guest post, I discussed how to boost landing page conversions with video, noting that email can’t be overlooked as a proactive tool for driving awareness of your landing page. Today, I’d like to dig deeper, and give you tips and best practices to ensure you’re getting results from using video in your email campaigns. What the numbers say about video in email Using video in your email campaigns might seem simple, but it requires some understanding of how it all works.

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Is Author Rank Really Relevant?

Hubspot

'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. We have a new one to dissect, only this one’s not an animal; it’s a ship. Authorship. By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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SnapApp Of The Week: Random House's Destination 'Inferno' Quiz

SnapApp

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our cust omers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

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12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]

Hubspot

'When it comes to marketing content, the web is cluttered, and the competition is tough. This means it''s vital that your content be high quality, attractive, and memorable if you want to break through the clutter and capture the attention of your target audience. Luckily, a great way to make your content stand out online is to make it more visual. Visual content is not only easier and faster for the human brain to process, but it is also a great way to generate more views, clicks, and conversio

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Interesting Infographics: Read This If You Don’t Have A Digital Strategy

LEADership

'As you’re already aware, it is crucial to have a marketing campaign that oversees various digital components. However, are other companies implementing a set digital strategy? And if they don’t have a strategy in place, what’s preventing them from starting one? In this interesting infographic by InformationWeek , results from their Digital Business Survey are disclosed, which helps us understand how businesses are adjusting to digital changes.