KoMarketing Associates

DECEMBER 29, 2015

2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. A photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Convince & Convert

DECEMBER 29, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. That might be what motivates the person who is sharing it, but all that ends up getting shared is the headline. The headline is what you share with your subscribers, it’s what people see in search results, and it’s what gets passed around.

CTR 110

CTR Landing Pages Case Studies Click Rate 110

Marketing Insider Group

DECEMBER 29, 2015

Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […].

Linkedin 92

Linkedin Marketing Content Marketing Content 92

Convince & Convert

DECEMBER 29, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? Chances are, you know there are things you can improve with your editorial calendar. But you just don’t want to change what you’re doing.

Social Media 99

Social Media Work Management Planning Custom Publishing 99

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Adobe Experience Cloud Blog

DECEMBER 29, 2015

Author: Chris Gillespie As Shakespeare wrote, “All the world’s a stage, and all the men and women merely players.” Sales demos are like shows, with salespeople as the main cast. Some are interesting, some are boring, and some blow you away and leave you hanging on the edge of your seat. Haven’t seen too many of the latter? Neither have I, but those that I have seen are all super effective at delivering an engaging and memorable performance.

Tips 76

Tips Thought Leadership Eye-Tracking Marketo 76

SugarCRM

DECEMBER 29, 2015

Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. The modern MAS has already made the same jump roll-your-own blogging made to WordPress and the command-line Unix server made into the sleek and elegant Mac OS X.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Lead Liaison

DECEMBER 29, 2015

The more touch-points you have with website visitors, the more opportunities you have to convert those visitors by collecting their contact information. Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Determining when and where to deploy those touch points can often times be a challenge for many marketers.

Long Tail Marketing 49

Long Tail Marketing Lead Nurturing Marketing Automation Automation 49

SugarCRM

DECEMBER 29, 2015

Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. The modern MAS has already made the same jump roll-your-own blogging made to WordPress and the command-line Unix server made into the sleek and elegant Mac OS X.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Crafted Agency

DECEMBER 29, 2015

For marketers, 2016 is not only filled with a variety of hopeful New Year resolutions, but upcoming trends B2B marketers will need to adopt, initiate and analyze during the new year.

B2B Marketing 48

B2B Marketing B2B Trends Marketing 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

DECEMBER 29, 2015

When the time finally comes to tackle a website redesign, it's difficult to contain the excitement. There are so many things you just can't wait to have put into place! Then come the first steps to making it all happen. Excitement turns to fear and trepidation as you try to craft a plan and put together the resources to turn all of your lofty ideas into reality.

CMS Development 42

CMS Development Marketing Websites Work Management Marketing Management 42

Content Standard

DECEMBER 29, 2015

For a long time now, marketers have relegated social media to its own, isolated corner of marketing, where success is measured in viral strength, length of conversations, and the sincerest hope of influencer attention. It’s a world that seems, by most rights, separate from the comparatively sterile technicality of SEO. But, in a blog post published this month , Facebook has finally confirmed what every marketer has hoped for some time now: With some careful planning, social media may have

Paid Search Agency 40

Paid Search Agency Facebook SEO Effectiveness 40

Hubspot

DECEMBER 29, 2015

Thinking of adding an ecommerce layer to your media brand? If so, your mind is in the right place. With ad revenues on the decline, an online store can be a great way to deliver value to your audiences. Just take a look at how today’s top retailers are attracting and building relationships with their audiences. Fashion brand ModCloth and art supply store Art.com achieve great success through content marketing.

eCommerce 37

eCommerce Media Tips Advertising Agencies 37

Webbiquity

DECEMBER 29, 2015

Guest post by Natalie Smith. Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers. While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing.

Storytelling 154

Storytelling Effectiveness Planning Content Marketing 154

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Social Media

Biznology

DECEMBER 29, 2015

I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you. The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too. So, it spiders through all your pages, looking for issues with your content, the length of your page titles, the length of the copy, and even Flesch Reading Ease.

SEO 126

SEO Service Advertisements Advertising 126

LEADership

DECEMBER 29, 2015

If you’re anything like me, it can often feel as though there just aren’t enough hours in the day. Over the years, I’ve worked to become more efficient with the time that I do have. Businesses also benefit when owners focus on making them run more efficiently! This list of 7 lessons in boosting efficiency may feature advice from small business owners, but its nuggets of wisdom apply to companies of all sizes and in any industry.

Efficiency 53

Efficiency Business Bandwidth Thought Leadership 53

Hinge Marketing

DECEMBER 29, 2015

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Marketing automation tools allow marketers to clone themselves to do the small, repetitive work that most marketers just don’t have the time to do, yet wish they could attend to personally.

Marketing Automation Services 53

Marketing Automation Services Marketing Automation Automation Tools 53

Vidyard

DECEMBER 29, 2015

To succeed in marketing, you need to be able to reel your audience in. Bring them close and capture their attention. If you can’t do that, how will you ever get to the point of convincing them to buy your offering? You can’t teach your dog, Ralph, to shake a paw if you can’t even get him to come in from the backyard (not that we’re comparing dogs and prospects here).

Video Marketing 53

Video Marketing Personalization Marketing Prospects B2B Sales 53

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Standard

DECEMBER 29, 2015

Data and creativity are sometimes positioned as opponents to one another, but marketers know the truth: When integrated correctly, these separate approaches to creating content can bolster one another and elevate the quality of a brand’s content strategy. As the Harvard Business Review points out, data visualization has become a more widely used tool for building content, and that is leading to reliable best practices that can be applied to almost any content marketing campaign.

Brand Identity 47

Brand Identity Branding Paid Search Agency Storytelling 47

Hubspot

DECEMBER 29, 2015

Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015. M arketing is becoming more localized and more personalized. Snapchat has exceeded many marketers' expectations, now getting 4 billion video views per day -- the same number as Facebook. We're seeing a rise in wearable tech, which is giving marketers a ton more consumer data to work with.

Trends 44

Trends Facebook Marketing Video Marketing 44

Content Standard

DECEMBER 29, 2015

Data and creativity are sometimes positioned as opponents to one another, but marketers know the truth: When integrated correctly, these separate approaches to creating content can bolster one another and elevate the quality of a brand’s content strategy. As the Harvard Business Review points out, data visualization has become a more widely used tool for building content, and that is leading to reliable best practices that can be applied to almost any content marketing campaign.

Brand Identity 40

Brand Identity Branding Paid Search Agency Storytelling 40