Crimson Marketing
JUNE 7, 2013
'I hear this a lot from many VPs of Marketing: “My biggest problem is leads. And my next biggest problem is leads. And the biggest problem after that is leads.” This issue dominates every conversation the VP of Marketing has with the VP of Sales. . An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads.
Biznology
JUNE 7, 2013
'Photo credit: robinhamman. In case you haven’t noticed, it appears that the Internet is not the only place where privacy is a great idea but an apparently unobtainable reality. In the latest installment of “Government Gone Wild” we find that the Feds have been monitoring every call on the Verizon network since a top secret order (well, not so secret now thanks to the Brits at The Guardian ) was issued in April.
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Convince & Convert
JUNE 7, 2013
'Charlie Kautz, TaylorMade Golf @charlietour. Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
Hubspot
JUNE 7, 2013
'And when I say 40% of your article goes down the drain, what I really mean is most readers only get about 60% of the way through any given article you write. As a content creator, you might be experiencing that maddening/frustrating/what the hell am I doing all this writing for feeling right about now. All of the above sentiments ring true for me, at least.
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LeadSquared
JUNE 7, 2013
Social Media and Networking has been extremely beneficial to all businesses around the globe. With so much to gain from this advancement, adding Social Extensions to your Google Adwords ad campaigns will surely be a great idea. I have already discussed the benefits of Google Adwords Social Extensions in my previous blog post. So, today I will discuss the steps to ad Social extensions in your ad campaigns.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
i-Scoop
JUNE 7, 2013
'If you’re serious about your content marketing strategy and processes, you need content marketing software. In the strict sense, content marketing software is enterprise content marketing software that enables you and your team to collaborate and plan/deploy/monitor/optimize your content marketing strategy in a professional and optimized way.
Hubspot
JUNE 7, 2013
'You know the best part of a meeting? When it ends. If it''s dragging on, and walking out mid-meeting is too brazen for your taste (fair), how about a covert game of Business Babble Bingo to keep your attention? You can make it look like you''re taking notes. It''s foolproof. I grabbed my fellow business-babble-averse co-worker Shannon Johnson , and hammered out a list of the 85 most egregious business babble buzzwords.
Adobe Experience Cloud Blog
JUNE 7, 2013
'Author: Dennis Bronnikov Looking for an easy way to capture lead information on Twitter? Good news! The Twitter Gods listened to marketers and added their “ Lead Generation Card ” to their suite of Twitter Cards. Read on to learn how you can get the biggest bang for your buck with this feature. What is a Lead Generation Card? The Lead Generation Card eliminates the need for users to complete a form on a landing page–instead, users can complete a form directly on an expanded tweet with a s
Hubspot
JUNE 7, 2013
'Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets. and then the line-cutter won the $590.5 million Powerball jackpot. Mindy says she’s not upset , but come on. Check out the "my life is ruined" expression on her daughter''s face. The kid was quoted saying, of the jackpot winner, "I hope she''s blessed with it.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JUNE 7, 2013
'Since before blogs were created, people have told stories. Shocking. I know. But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another -- to try to bring understanding to a complicated human experience. We painted on cave walls, carved pictures into trees, sorted images out of rocks, sang songs, danced, told stories. the best of those stories being passed down from generation to generation.
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