Wed.Jan 18, 2017

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What Is The Best Time To Publish Thought Leadership?

Marketing Insider Group

We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered. The post What Is The Best Time To Publish Thought Leadership? appeared first on Marketing Insider Group.

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Our AE’s Would NEVER Have Been Persistent Enough to Uncover This Opportunity

ViewPoint

We recently turned over a huge opportunity to one of our clients. When we explained the number and type of touches this lead required, the president of that company said: “our AE’s would never have been persistent enough to get this opportunity.”. Here are the facts: We worked the lead from August – December of 2016. It took thirty-two total touches from start to finish.

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Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs

Marketing Insider Group

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing and lead generation programs. They don’t want to waste time and money like the companies that Straight North recently evaluated. For more […]. The post Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs appeared first on Marketing Insider Group.

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Secrets of the fastest growing B2B marketing agencies

Savanta

B2B marketing agencies are in rude health. The B2B Agencies Benchmarking Report reveals that 62% of agency leaders (we spoke to 75 of them from the UK’s leading players) describe their commercial performance in 2016 as ‘good’ and a further 26% report that it was ‘strong’. Their financial numbers reflect this confidence. 85% of agencies have grown revenues year-on-year, with an average increase in Gross Income of 9% and an average rise of 31% in Net Profit.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The fake news lesson for marketers: You will be a victim

Biznology

Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash.

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Turning Cynic?

Ambal's Amusings

I can feel it. I can feel it crawling on me. When I look back, I think 2017 might stand out as the year…that I started turning cynical. I kid you not. Slowly and steadily, my cynic index is growing. Take for example, yesterday evenings happenings. Kumar didn’t return home travel until later in the … Continue reading Turning Cynic?

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12 Questions You Need to Ask Before Hiring an SEO Company

Adobe Experience Cloud Blog

Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy.

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UTM Tracking: The Major Key of Social ROI

Sprout Social

What if we told you there’s a free way to prove the value of the links you share on social? Well, there is. We’ve written about UTM codes before , and yet many marketers are afraid of them. We understand why. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out.

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How to Detox From Social Media Without Deleting Your Account

Hubspot

If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. Think about it. We wake up and immediately check our social media accounts before even getting out of bed, read headlines and trending topics during our commute , and tweet our latest blog posts by the time we arrive at the office.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Answer the Question! 5 Minutes With SnapApp’s New Director of Content Strategy

SnapApp

With 2017 in full force, unwieldy and inescapable, we happily announce that SnapApp has a new Director of Content Strategy. Her name is Melissa Nazar, and she’s taking the reigns to ensure that we keep creating impactful and informative experiences for our modern marketing audience. . Luckily for you, reader, we’ve gone and done a get-to-know-you Q&A with Melissa so that you can gain some insights into her background and thoughts on where B2B content is going this year.

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7 Ways Freelancers Can Start Earning More in 2017

Hubspot

Lured by the promise of greater flexibility and more interesting projects, more and more people are leaving their traditional office jobs behind for freelancing careers. According to a 2016 study , there are currently 55 million freelancers in the US alone. That's a pretty significant 35% of the US workforce. If you're a freelancer, you know how difficult it can be to grow your client base and increase the amount of revenue you earn.

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New White Paper Reveals Four Ways to Enable Micro-moments of Influence

E-Spirit

With the advent of new technology driving more channels for content consumption – and the message dilution, potential for dissonance and lack of engagement that comes with it – today’s customer journey is no longer linear.

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What Does it Take to Build a Successful Sales and Marketing Team?

Hubspot

Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing. Working side by side, the sales and marketing teams represent the growth engine that will propel your business forward. However, getting both of these entities on the same page is just as big a challenge today as ever.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Run a Webinar: Pre-Webinar Bonding & Follow-Up

Lead Liaison

This is the eight installment in the series How to Run a Webinar. In our last post in this series, we talked about building a compelling landing page and “Thank You” page. The next step is to get comfortable with pre-webinar bonding and follow-up. Pre Webinar Bonding. If possible, create further short pieces of content that cover any possible objections and start building more trust with registrants.

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Answer the Question! 5 Minutes With SnapApp’s New Director of Content Strategy

SnapApp

With 2017 in full force, unwieldy and inescapable, we happily announce that SnapApp has a new Director of Content Strategy. Her name is Melissa Nazar , and she’s taking the reigns to ensure that we keep creating impactful and informative experiences for our modern marketing audience. . Luckily for you, reader, we’ve gone and done a get-to-know-you Q&A with Melissa so that you can gain some insights into her background and thoughts on where B2B content is going this year.

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Killer Content Marketing

distribion

We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February. The award is set to identify key content marketing campaigns that, according to the Killer Content Awards team, “veer away from broad brand and product messaging in favor of buyer-focused messaging and interactive, inbound campaigns.” .

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Marketing Hacking Episode One: Influencer Marketing

EveryoneSocial

Influencer Marketing Is The New “Word-Of-Mouth” Influencer marketing is an old idea turned new. It’s “word-of-mouth” marketing but fashioned in a new fangled way. Instead of friends and relatives giving us advice we look to the experts. People we see as the go-to resource on a given topic. And thanks to social media, we can follow those influencers, learn from them, and ultimately buy from them.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Killer Content Marketing

distribion

We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February. The award is set to identify key content marketing campaigns that, according to the Killer Content Awards team, “veer away from broad brand and product messaging in favor of buyer-focused messaging and interactive, inbound campaigns.” .

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We have some exciting news to share with you soon.

JotForm

JotForm 4.0 is almost here and we can’t wait to show you.Are you ready? The big reveal takes place on February 1.

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Digital Disruption and The Evolution of Experiences

The Freeman Company

Why embracing event technology gives brand experience an advantage

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Customer Data Platform Industry Profile: A Look Inside the Numbers

Customer Experience Matrix

My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry. Since few industry vendors release financial or business details, the report relies on public sources including Owler for revenue estimates, Crunchbase for funding history, and LinkedIn for employee counts. Most vendors did provide client counts, and several privately shared other information where the public data was clearly wrong.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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FreemanXP to Present at PCMA Convening Leaders

The Freeman Company

Our experts will help you create the ultimate brand experience

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Great Support Team, Great Support.

GreenRope

Meet GreenRope's Support Team. The customer experience is everything, and your experience with our support team is no different. Our amazing client services reps are experts, but more than that, they are caring individuals. Let’s meet the team! Dan Kim, Director of Client Services. Give us a brief background story? I graduated with a B.A. in Political Science from the University of California, San Diego.

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Five Brand Experience Practices to Adopt in 2017

The Freeman Company

Tips for staying ahead of the curve in the new year

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Great Support Team, Great Support.

GreenRope

Meet GreenRope's Support Team. The customer experience is everything, and your experience with our support team is no different. Our amazing client services reps are experts, but more than that, they are caring individuals. Let’s meet the team! Dan Kim, Director of Client Services. Give us a brief background story? I graduated with a B.A. in Political Science from the University of California, San Diego.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Digital Future: Predictive Advertising, Chapter 3: The Six Ways Bid Management Is Evolving

QuanticMind

In our third chapter on the future of digital advertising, we’ll discuss how performance advertising is increasingly about more than just managing bids, and is also about smarter algorithms, faster optimization and platforms that are ecosystems unto themselves. Browse Chapter One and Chapter Two and stay tuned for future updates. Marketing Was Then, But This Is Now In the early days of online advertising, many of us were obsessed with direct response.

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Great Support Team, Great Support.

GreenRope

Meet GreenRope's Support Team. The customer experience is everything, and your experience with our support team is no different. Our amazing client services reps are experts, but more than that, they are caring individuals. Let’s meet the team! Dan Kim, Director of Client Services. Give us a brief background story? I graduated with a B.A. in Political Science from the University of California, San Diego.

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The Top 5 Challenges Marketers Face in 2017

DivvyHQ

With the holidays and a rough 2016 behind us (RIP Princess Leia and many others), it’s time to dig in for a new year and a fresh start. Hopefully you are feeling optimistic about your strategy for 2017 and the new initiatives and endeavors that it may contain. I’m sure you’ve read your fair share of “predictions” posts that talk about all the new innovation and tech that early adopters are excited about.