Sales Engine
JANUARY 18, 2016
During uncertain economic conditions, business leaders are often forced to shift budgets amongst growth centers in the business. But how do you know where to invest? Specifically, are dollars best spent on sales or marketing? One of our recent clients faced a similar question. And when taking a deep look at marketing results, we were a bit surprised that the data actually helped to diagnose asales problem.
Marketing Insider Group
JANUARY 18, 2016
We abhor meetings in business. Our time is much too valuable to spend time listening to a manager drone on about the happenings at corporate or hear a case study from a cross functional task force. According to Psychology Today, 70 percent of professionals suggest that regular business meetings do not help them get their. Read More » The post Global Content Marketing: The Glue that Holds It Together appeared first on Compelling and Compliant Marketing.
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Biznology
JANUARY 18, 2016
You probably saw the investment that GM made in Lyft. Maybe you wrote it off as another dinosaur brand trying to catch a wave with a good technology investment to prop up its earnings. But reading the announcement tells you that this is a deeply strategic investment for GM. Reading the tea leaves tells you about changes in marketing that affect many businesses–maybe even yours.
Ambal's Amusings
JANUARY 18, 2016
With my questionable cooking skills, I should be the last person on this planet posting bbq/kebab pictures. Anybody who has ever bbqed or made kebabs is rolling in their graves now. God bless their hearts. Anyways, since it cold outside and bbq season seems so far away, I wanted to bring some warmth into our household. … Continue reading Sweet Baby Peppers Kebabs.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
JANUARY 18, 2016
Image via BigStockPhoto.com. If you’re interested in learning how to create SlideShare presentations that generate thousands of views and downloads, this will be one of the best blog posts you’ll ever read. Two years ago, I set out on a mission to uncover insights that would allow me to unlock the power of SlideShare marketing. I started out with very little knowledge of what worked well, and my only presentation was one created back in 2012.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
JANUARY 18, 2016
The first thing everyone finds out about me is that I love lists and checklists. Shopping lists, to-do lists, reading lists—I am always thrilled to make them. It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step.
KEO Marketing
JANUARY 18, 2016
Popular Publication Lists Company as Top Social Media/SEO Firm and Top Web Design Firm. Phoenix, AZ ( [January 18, 2016 ) – KEO Marketing ( www.keomarketing.com , a leading B2B marketing agency, just received two accolades from the Phoenix Business Journal. In the publication’s latest ranking of the Phoenix area’s Top Social Media Firms and Top Web Design Firms, KEO Marketing appeared prominently on both lists.
Lead Liaison
JANUARY 18, 2016
The benefits of marketing automation are well known, including improved lead management, staff efficiency, marketing ROI, and increased sales. Even so, not all marketing automation campaigns are as effective as they could be. The tips below are provided to make your marketing automation more effective. Planning Is Primary. The first and most important step in developing an effective marketing automation campaign is identifying and fleshing out goals for connecting with leads.
TaylorMadeIn KEW
JANUARY 18, 2016
December and January are always the months when we see a flood of marketing ‘top trends’ and ‘predictions’ for the year ahead and this year has been no different. While I’ve read a lot of really interesting articles, I’ve actually been a bit disappointed and even deflated by what I’ve been reading – because I want inspiration for 2016, not endless lists of new processes that may or may not be useful for me.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SnapApp
JANUARY 18, 2016
I recently had an opportunity to listen to Jeremy Miller from Sticky Branding speak at a lunch, let me tell you - I’ll never look at the high jump the same way again. Don’t worry, this relates to B2B marketing. As a former track athlete, the high jump is a sport I’ve seen a million times. And I always admired the graceful flop (okay, maybe not graceful, I was in high school).
Content Standard
JANUARY 18, 2016
It’s a hopeful new year for Twitter. While arguably the most “at-risk” social media player at the end of 2015 , Twitter has been making regular updates to its platform to renew user interaction and investor faith, from small cosmetic changes to large-scale expansion of its ad offerings. So it seems fitting that to kick off the new year, Twitter announced it will be releasing support for 10,000-character posts.
The Freeman Company
JANUARY 18, 2016
An introduction into meeting needs and deepening attendee engagement during brand experiences
Hinge Marketing
JANUARY 18, 2016
A brand is a complex organism. This is part five in a series of articles in which we examine a successful brand's component parts. If you could light a Bunsen burner under a great brand and distill it down to its most basic substance, you'd be left with the brand's most valuable asset — its name. Even after other critical elements have evaporated away, a brand's name still packs a punch.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
JANUARY 18, 2016
Author: Johnathan Dane Have you ever been so good at something that that everyone looked at you jealously while binging on Ben & Jerry’s? In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. These are the tricks that you can implement today. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display.
Webbiquity
JANUARY 18, 2016
Conventional wisdom across much of the marketing profession is that their function is now in the late stages of transition from “traditional” marketing channels and practices and tactics to digital, and from outbound to inbound. Content is in, ads are out. Social media is rising, print is declining. Video is hot, direct mail is not. But while there’s certainly truth in those observations, the evolving marketing environment includes numerous paradoxes and contradictions that mus
Hubspot
JANUARY 18, 2016
Gone are the days where marketers were forced to rely on intuition when making important business decisions. Thanks to new and continuously improving software, we now have valuable data to enrich our strategies. But organizing and recording it can get a little tricky. If you've ever sat down in front of a busy Excel sheet, you already know this. With so many different formulas and shortcuts for handling data, it's easy to get tripped up and make a costly mistake -- the type of mistake you wouldn
Hubspot
JANUARY 18, 2016
Serving as snackable -- and often laughable -- bits of visual content, GIFs help us accurately convey our thoughts and feelings when we're limited to virtual communication. The trouble is, finding the perfect GIF by hunting through Google Image Search or that desktop folder of your favorites can take way more time than it's worth. Finding the right GIF doesn't have to be a lengthy process -- you just have to know where to look.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot
JANUARY 18, 2016
How many times a week do you hear the phrase, "Oh, you have to check out that blog post/podcast/book/TED Talk. It's the best!". I'm a low-stakes betting person (not the billion-dollar-Powerball-jackpot type), but I'd put good money on the fact that you probably hear that a lot. The problem? You're busy. You don't have time to check out every single thing someone sends your way.
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