Fri.Apr 11, 2014

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How One Father Used a Social Army to Find his Son

Convince & Convert

'Tweetable Moments It really was people. It was that viral. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. When he didn’t return from the trip, Bob used social media to make contacts across the world so he could find his son.

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Marketing Trend Watch: 2014 Planning Survey

Adobe Experience Cloud Blog

'Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans. Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold.

Planning 105
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Marketo Tells How to Use Social Media for Lead Generation

Paul Gillin

'I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. They report encouraging results. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales.

Marketo 81
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Cision

Convince & Convert

'From Cision , a free whitepaper called 6 Tips to Help you Amplify Your Content.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Grow Your Email Contacts Organically

Hinge Marketing

'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. About half of B2B companies spend at least 10% of their marketing budgets on email, and email marketing’s ROI has been found to be 127%. In other words, for every $1 you put into email marketing, you can expect to get $1.27 in return. But before you can reap the full benefits of email marketing, you need a list of contacts to actually email, and not any old list will do.

More Trending

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How Colors Impact What We Purchase [Infographic]

Hubspot

'Marketers have started focusing more and more on the design and layout of their content -- and it makes sense. Research shows that 90% of information transmitted to the brain is visual , and visuals are processed 60,000 times faster in the brain than text. But what if we''re missing out on a simple way to increase our conversion rates, without creating any extra content?

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Facebook Organic Reach Drop – How to Counter it?

LeadSquared

Facebook is always evolving. Last year, it was for advertisers to rejoice with the increased clarity in ad creation, the introduction of power editor among others. This year, the changes seem skewed towards making Facebook a better experience for non-business users. If this means, making Facebook a little less business-friendly, there is little hesitation.

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Facebook Cracks Down on News Feed Spam From Brand Pages

Hubspot

'We all hate spam. (The web version -- not the canned good. I''ll let you speak for yourself on the latter.). Well, Facebook couldn''t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. Here''s what you should know about what Facebook is doing -- and how your own Facebook Business Page could be affected.

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Pepsi Uses Awesome Interactive Video to Wow World Cup Fans

Vidyard

You’ve definitely heard of the power of personalization when it comes to video, but just last week Pepsi brought personal to a whole new level. Positioned as an interactive “film”, the brand released a flash-based video as part of their “Now is What You Make it” campaign for the 2014 World Cup. Featuring mega football players and pop stars, including Lionel Messi and Janelle Monáe, the choose-your-own-adventure video brings together sport and music in a video y

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why Search Volume Doesn't Matter as Much as You Think

Hubspot

'Search volume calculates the numbers of times a keyword is searched for in a particular search engine. Previously, it was the marketer''s go-to metric to figure out what keywords would be the best to optimize around. However, as we (and search engines) have become smarter about how we optimize for SEO, that has all started to change. Why? Because these days, the emphasis should be more on quality and conversions than volume alone. 4 Things That Matter More Than Search Volume.

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SnapApp Of The Week: LA Times Festival Of Books

SnapApp

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

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From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail

Hubspot

'Letters, brochures, and magazines from hundreds of schools overwhelm students as soon as they start their college search. But current high school students are more connected online than any other generation, ever. You don’t want thousands of dollars of “marketing” to go right into the trash or end up in the wrong hands. In fact, the deluge of mail has gotten so bad that many students have started posted using the hashtag #CollegeMail -- on both Twitter and Instagram.

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Uncovered: The Future of Mobile Marketing

LEADership

'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? Also, it is startling to note how 57% of mobile users refuse to recommend websites that appear poorly on mobile devices.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.