InsightSquared

NOVEMBER 5, 2018

We recommend that every quarter you pick one thing to improve about your sales process. If you improve the conversion rate during each key moment in your sales process by just a small percentage, you can end up doubling your revenue or more. But how do you know what key moments or metrics to focus on? In the past, we’ve discussed three key measurements: Volume based metrics (the change in amount at any given stage i.e. # of leads).

Lead Ranking 237

Lead Ranking Marketing Qualified Leads Planning MQL 237

Marketing Insider Group

NOVEMBER 5, 2018

Stories are all about the emotional connection they build. From an infancy spent toddling about, until the day we die, our hearts rise and fall with the heroes in our favorite stories. That’s why stories are such power-packed marketing tools when properly deployed. When your brand uses storytelling to convey a message, it bypasses the head […].

Brand Identity 220

Brand Identity Branding Storytelling Tools 220

InsightSquared

NOVEMBER 5, 2018

We recommend that every quarter you pick one thing to improve about your sales process. If you improve the conversion rate during each key moment in your sales process by just a small percentage, you can end up doubling your revenue or more. But how do you know what key moments or metrics to focus on? In the past, we’ve discussed three key measurements: Volume based metrics (the change in amount at any given stage i.e. # of leads).

Lead Ranking 149

Lead Ranking Marketing Qualified Leads MQL Advertising Benchmark 149

Marketing Insider Group

NOVEMBER 5, 2018

A brand logo is ultimately a brand’s identity. See three stripes and we instantly recognize it as Adidas. The Golden Arches will brew a rumble in your stomach. Some logos will signify quality, happiness, cool, a small icon which portrays ‘the best’. Many others won’t. Which is why getting your brand logo right and on […]. The post 9 Questions To Ask Yourself Before Designing a Brand Logo appeared first on Marketing Insider Group.

Design 201

Design Brand Identity Branding Best Practices 201

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KoMarketing Associates

NOVEMBER 5, 2018

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand. WE Communications recently published the “Brands in Motion” white paper and discovered that almost half (47 percent) of customers now believe that over the next few years, technology will allow companies to customize their buying experience.

Buy 145

Buy Personalization Brand Identity Branding 145

Biznology

NOVEMBER 5, 2018

I’m always running around saying how much I enjoy B2B marketing , because it’s complex, high ticket, and the results can be really satisfying. That’s all true. But sometimes I find it annoying, too. There are things about B2B that just tick me off. Forgive the rant, but I have to get this off my chest. . Businesses play their cards close to the vest.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Adobe Experience Cloud Blog

NOVEMBER 5, 2018

In marketing circles, “template” can be a dirty word. To many professionals, it implies you’re not creative enough to generate anything original. Maybe this is because creative is often synonymous with ownership : Every artist wants to look at his work and say, “This is mine.” Besides, who wants to show employers and clients a portfolio filled with cookie-cutter content?

Template 131

Template Creativity Budget Programs Marketing Automation Services 131

SEMrush

NOVEMBER 5, 2018

Following our integrated research into the key issues faced by content professionals, we would like to introduce the SEMrush Content Marketing Platform, which helps to make effective decisions quickly at every stage of a content marketer’s workflow.

Content Marketing 110

Content Marketing Content Marketing Research 110

Kapost

NOVEMBER 5, 2018

Here’s a cruel reality check about writing an eBook: Brands and businesses of all shapes and sizes are just chomping at the bit to cash in on the more than 20. The post Your Guide to Writing an eBook [with a Downloadable Template] appeared first on Kapost Content Marketing Blog.

Template 105

Template Brand Identity Branding Content Marketing 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SendGrid

NOVEMBER 5, 2018

From an email sender perspective, spam email is any email message that an Internet Service Provider (ISP) filters into a spam folder instead of the recipient's inbox. In this post, we offer advice to help you make sure that your emails get delivered. The post Top Tips to Avoid Spam Filters When Sending Emails appeared first on SendGrid.

Tips 109

Tips Service Practices Best Practices 109

JotForm

NOVEMBER 5, 2018

Cozy. That’s how I felt. Tucked beneath what may have been the world’s softest blanket. I took a deep breath and rolled onto my side. It was a familiar moment — the moment when my 6 a.m. alarm clock sounded, after a night of tossing and turning. The moment when my daily responsibilities had yet.

Startups 97

Startups 97

Hubspot

NOVEMBER 5, 2018

Sometimes, taking a quick break from work to watch YouTube videos is the only way to stay sane during a stressful day. There’s just something about 20-minute long Vine compilations and brutally honest Chevy ad spoofs that can instantly lift your spirits, especially when you’re running on fumes towards the end of the work day. If you’re in the midst of an end-of-day lull and need a boost of mental energy, you’re in luck.

Youtube 100

Youtube Advertising Channels Best Practices Education 100

The Mx Group

NOVEMBER 5, 2018

What are B2B modern marketers’ challenges today? And is the term “modern marketing” even relevant? Is it a turnoff? We’ve debated these questions internally here for some time now, but in reality, terms don’t matter. What matters is finding success in your job, satisfaction with your work, and your ability to adapt, learn, grow, and roll with the punches in the dynamic world of marketing.

Research 92

Research Advertising Agencies Paid Search Agency Work Management 92

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Parse.ly

NOVEMBER 5, 2018

Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic recap based on network data for October 2018. October 2018: Top ten external traffic referral sources. There were 4.9 billion views across the network in October with 931k articles viewed daily. There was no change in the order of the top ten referrers from September 2018 to October 2018.

Traffic 94

Traffic Aggregators RSS Facebook 94

Content Marketing Institute

NOVEMBER 5, 2018

Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand.

Examples 94

Examples Paid Search Agency Content Trust Marketing 94

ClearVoice

NOVEMBER 5, 2018

We all want to create social content that ends up on Twitter’s trending leaderboard. That is one of the many reasons why we create engaging content and decipher the cryptic insights on which images deliver better engagement, reach and impressions on a daily basis. Like many other companies, I am a fan of utilizing #MotivationalMonday, #ThrowbackThursday, and many of the other hashtags that drive viewership.

Social Media 86

Social Media Campaigns Media Demographics 86

Ontraport

NOVEMBER 5, 2018

There are all kinds of tips out there about what to include on your landing pages in order to prompt more conversions, but there’s really just one underlying factor that encompasses them all: trust. If your visitors trust that what you’re offering is valuable to them and that your business is reliable and reputable, they […]. The post The Underlying Factor of Landing Page Conversion appeared first on The ONTRAPORT Blog.

Landing Pages 81

Landing Pages Conversion Order Tips 81

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

TowerData

NOVEMBER 5, 2018

Personalization is not synonymous with customization. Personalization and customization have long remained two of the most popular buzzwords in the modern marketing world. Unfortunately, as marketers, we’ve fallen into a bad habit of using the terms interchangeably when, in fact, they have completely different meanings and implications.

Personalization 77

Personalization Marketing 77

LiveRamp

NOVEMBER 5, 2018

What an exciting week it’s been for LiveRamp! Thanks to those of you who celebrated with us around the world, whether in person or virtually. We look forward to helping you get to the Next Level. Here’s a brief recap of what LiveRamp events happened last week: Monday, October 29 – Opportunity Rings. It was a privilege to ring the opening bell at the New York Stock Exchange (NYSE).

Ethics 72

Ethics Thought Leadership Press Software 72

Magisto

NOVEMBER 5, 2018

The holiday shopping season is upon us and with Thanksgiving right around the corner — we know that you are swamped. That’s why we are making it easier to create Thanksgiving themed marketing videos to get your messages across in minutes. Peep the deets below with info and examples on all of our brand new Templates, and Editing Styles. .

Video Marketing 71

Video Marketing Template Social Media Communities 71

Brightedge

NOVEMBER 5, 2018

Since the beginning of the digital era, marketers have recognized that content is king. Although the sophistication of the resources and analytics have improved drastically for those in the industry, the importance of creating regular, high-value content for your users has never declined. It is always a good time to be organized as a marketer, […].

Content 70

Content SEO Analytics Marketing 70

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Atomic Reach

NOVEMBER 5, 2018

Email outreach is practically a marketing birthright. We've mastered the art of email communication using templates, HTML, and large swaths of our CRMs. We know how to address pain points, features, benefits and when to offer solutions. However, we're often quite terrible at having genuine conversations. Let’s be frank. We talk to audiences, not individuals - even if we segment them into tiny buckets.

Tips 67

Tips Lead Scoring Lead Ranking Top of Funnel 67

Hubspot

NOVEMBER 5, 2018

What do snail shells, hurricanes, the Parthenon, and Mona Lisa have in common? They all follow the Golden Ratio. Here's the thing -- whether you're a designer or not, research has found your brain is likely hard-wired to prefer nature and artwork that follows the Golden Ratio. In fact, art that follows the Golden Ratio is often considered the most beautiful.

Design 70

Design Examples Profiling Studies 70

ClickDimensions

NOVEMBER 5, 2018

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com. Jodie Gilroy. Sr. Business Analyst, Ledgeview Partners. 1.

Marketing Automation Services 64

Marketing Automation Services Ideal Customer Profiles Consulting Paid Search Agency 64

Hubspot

NOVEMBER 5, 2018

In case you missed it: People really, really want virtual reality (VR) to become a mainstream technology. At least, one person in particular does. That would be Mark Zuckerberg, CEO of Facebook -- who at the 2017 Oculus Connect developer conference announced his lofty vision of one billion people using VR. Of course, there's a backstory. In 2014, Facebook acquired Oculus: a maker of VR hardware, like headsets.

Barriers 69

Barriers User-Generated Content Pricing Price 69

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Outreach

NOVEMBER 5, 2018

No, you’re not walking around in a Daylight Saving Time-induced fog (or maybe you are — if that’s the case, please refrain from operating heavy machinery). Yes, the rumors are true: Unleash '19 tickets are now available ! You can commence crying happy tears and spontaneously shouting “BOOM!” We’ll wait. Now that we have your attention, here are the details.

Conference 61

Conference Companies 61

Heinz Marketing

NOVEMBER 5, 2018

By Matt Heinz, President of Heinz Marketing. A few years ago we started a weekly podcast, Sales Pipeline Radio, which is live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Sports and weather seem to always come up but, we actually cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 60

Top of Funnel Work Management CMO Marketing Management 60

Engagio

NOVEMBER 5, 2018

As new year planning starts, many companies are asking the question, “How can we stand out in front of our audience in 2019?” Since the buying journey is multi-channel and varied, it is important that marketers leverage various channels to reach their buyers. One channel that is very effective but often underutilized by marketers is video. According to a recent study by The Telegraph, 66% of buyers use video to inform the B2B buying process.

Video Marketing 54

Video Marketing Planning Multi-Channel Open Rate 54