Mon.Mar 27, 2017

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Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses.

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Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals! I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company.

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What’s Your Marketing Priority in 2017? Data, Social, or SEO?

Marketing Insider Group

Marketing is one of those industries where we are all constantly trying to do more, learn more, and come up with the buzz-building strategies that have never been done before. Like it or not, it’s just our nature not to settle or get too comfortable. Nor is it the nature of C-suite or our clients […]. The post What’s Your Marketing Priority in 2017?

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How to Scale Your Marketing Strategy Without Sacrificing Engagement

Adobe Experience Cloud Blog

Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. resul

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Yes We Kanban: 5 Goals of This Scrum Alternative for Agile Marketing

Marketing Insider Group

Pop quiz: when I say “Agile marketing,” what’s the first thing you think of? There’s no right or wrong answer, but chances are yours included some reference to Scrum or Sprints. While it’s true that Scrum is the most widely adopted Agile methodology around, it’s by no means the only way to practice Agility […].

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Need More Customers? Get Happy Employees!

Marketing Insider Group

What if I told you that the best way to grow your business was to focus on the happiness of your existing employees? Happy employees create happy customers. Happy customers deliver referrals to your sales team. And happy employees deliver candidate referrals to your HR team. Sounds so simple right? So why do so many […]. The post Need More Customers?

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The 3 Most Important Reasons Marketers Use Marketing Technology

Contently

When I decided to stop freelancing as a writer full-time, most of my friends and family assumed it was because of the financial grind. They weren’t entirely wrong; waking up every day to hunt for paychecks wears you down. But the biggest factor behind the decision was fear of the unknown. I’d send out pitches and sit around frustrated as half of them went unanswered.

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The UnReality of Reality – Fascinating Digital Images

Ambal's Amusings

I have been sharing my love for math, science, quantum physics, metaphysics and more with Adi for as long as I know. Even before he knew what a wave or particle meant he had possible heard about wave-particle duality. Even before he could pronounce Heisenberg he had possibly heard about Uncertainty Principle. There are many … Continue reading The UnReality of Reality – Fascinating Digital Images.

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Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. It’s one of our primary forms of communication. In fact, social media was ranked as people’s top choice for customer care in our Q2 2016 Index. The use of social media to communicate extends to government as well.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Ways to Make Good Pre-roll Ads (that people might actually watch)

Vidyard

Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. If you have no interest in what you’ve seen so far, it’s likely you’re ready to leave. This is the basic premise of a pre-roll—those annoying ads that play before the video you actually want to watch. You have to endure them for at least 5 seconds until you’re allowed to skip through.

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THE HACKIES: How leading marketing executives tackle martech

chiefmartech

This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect.

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5 Ways to Make Good Pre-roll Ads (that people might actually watch)

Vidyard

Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. If you have no interest in what you’ve seen so far, it’s likely you’re ready to leave. This is the basic premise of a pre-roll—those annoying ads that play before the video you actually want to watch. You have to endure them for at least 5 seconds until you’re allowed to skip through.

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Building a B2B Product Launch Timeline [Template]

Golden Spiral

To successfully launch a B2B product, you know you need a documented plan. You know that your organization and product need to be ready. And you also know you need a timeline. In this post, we’re sharing a very simple and easy-to-use template to help you create a launch timeline. Download Launch Timeline Template ». We recently created this template for one of our clients.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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[Bracket] The Most Awesome Animals of the Internet: Winner Announcement!

SnapApp

A champ has been crowned. Several weeks ago, as legend has it, a small-to-medium size discussion broke out before a SnapApp marketing meeting about which animal of the internet would win in a match-to-match tournament – popular vote style. Well, we turned that theoretical question into action by making our own March Madness tournament bracket featuring eight popular internet animals.

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15 B2B Marketing Books You Need to Read

Directive Agency

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. As time passes, new research emerges, new marketing techniques are created and applied, and new tools appear in the industry, further transforming the game.

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Are You Doing Remarketing Wrong?

ActiveDEMAND

Get the Benefits, Avoid the Traps of Remarketing. Remarketing remains a clever way to connect with your website visitors who did not make a purchase or fill out a lead form. Based on parameters you define, remarketing positions targeted ads to previous website visitors as they view other websites on the Internet. This can be an extremely effective branding advertising tactic to keep your business top of mind with potential customers who are shopping but not yet ready to buy.

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Importance Of Design In Marketing

LeadSquared

Importance of design is much more than just aesthetics. It helps. marketers achieve their goals by: Go to Chapter 3. The post Importance Of Design In Marketing appeared first on LeadSquared.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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SMX West 2017 Top 3 PPC Takeaways: Attribution, Local Search Engine Marketing, Audience Targeting

QuanticMind

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. (pictured: Bart Heideman of @google discussing the publisher’s attribution models.). SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard –

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The Intern Diaries: Collaboration is Key to Event Success

The Freeman Company

Our EMEA team’s resident intern on the importance of teamwork.

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Walker Sands PROI Exchange Recap: My Week in Atlanta

Walker Sands

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10 Top B2B Marketing Metrics for 2017

Kapost

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. Yet Kapost’s B2B Customer Experience Benchmark Report reveals only 12% of B2B marketers rate themselves as “very effective.” Where’s the disconnect?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Create a Twitter Moment: A Step-by-Step Guide

Hubspot

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place.

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Report: Brand Marketing Helps Marketers Achieve Several Top Priorities

KoMarketing Associates

New research suggests that brand marketing is helping marketers achieve goals ranging from customer acquisition to audience engagement. For its “State of Branding” report, OnBrand recently surveyed 562 global brand managers and CMOs to determine their priorities for 2017. “New customer acquisition” was the top priority for B2B and B2C marketers, according to the report.

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10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia

Hubspot

Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? No worries -- we've got you covered. March brought us some delightfully unexpected ad concepts, including a floating house, a child replacement program for dog lovers, and an e-commerce version of Hamlet we didn't even know we needed. We're rounding up the best of March below. 10 of the Best Ads from March. 1) Heinz.

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What is Design?

LeadSquared

Before we discuss the confusing question of “what is design ?”, let’s take a look into 8mango’s story. THE 8MANGO STORY. Dhiraj is an artist – a really good one. From the trash we discard without even a second thought, he creates a fascinating world of miniatures. In 2006, he started 8mango to showcase the work he was doing. In the years that followed, his art received a lot of appreciation, from people and media alike.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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7 Steps to Getting Started with Account-Based Marketing (ABM)

Terminus

In late summer of 2016, I set up a Google Alert for the term account-based marketing. At the time, plenty of people were talking about account-based marketing. I was getting at least two alerts a day — mostly press releases about new marketing technology and philosophical “ Why ABM? ” type blog posts. But then something happened toward the end of 2016: the alerts starting pouring in, and it became clear that ABM has become the new normal in B2B marketing.

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The CRM Marketing Automation Combo

LeadSquared

I need a marketing automation tool for my marketing team, but I also need a sales automation tool for my sales team. Do I purchase two separate tools, or should I look for software with a combination of both? This is a question that I have heard from many customers, and I’ll try to answer it here, with the reasons. In the modern age, most of the organizations have marketing & sales teams that work together, and have goals that are aligned to each other.

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The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Instagram has more users than Twitter.