markempa
JANUARY 13, 2014
'Tweet How do you measure the return on investment of a LinkedIn InMail campaign? This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. Consequently, the need to quantify efforts in the channel is also becoming quite clear. So, how do you approach it?
Customer Experience Matrix
JANUARY 13, 2014
'Scott Brinker, a.k.a. chiefmartec *, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 vendors into 43 categories and six major classes. As Scott modestly writes, his classes present “a semblance of meaningful structure” with Internet and Infrastructure providing the foundations, Marketing Backbone platforms (major channel systems) managing most interactions, Marketing Middleware (including Customer Data Platforms) providing a connective layer, a
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Writing on the Web
JANUARY 13, 2014
'If you’re an expert in your field and want to publish a digital book , how should you get started writing content ? Write down 3 – 5 of your most compelling stories , ideas, nuggets, mistakes, or experiences you think interest your readers. What’s your point? (What’s your unique message you want readers to know that will impact their lives?).
Hubspot
JANUARY 13, 2014
'Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. The bright side is, they can also be extremely rewarding from a return-on-investment perspective. But how do you know if all that commitment is actually leading to a positive ROI? Analytics, my friends. Analytics. As someone who pulls together the monthly report for this very blog, I thought I''d share the metrics I track on a monthly basis (and for certain metrics, much more frequently
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Brandfolder
JANUARY 13, 2014
The following guest post is written by [Cori Streetman]([link] Co-Founder and Principal with [Barefoot PR]([link] Relations Consultant to National Children’s Alliance). Barefoot PR has been a long-time supporter of Brandfolder as.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
i-Scoop
JANUARY 13, 2014
[…] Content marketing is a term to describe a range of marketing tactics and strategies using content as a way to fulfil marketing goals. […].
KoMarketing Associates
JANUARY 13, 2014
'Olympic rings. With less than a month until the opening ceremony of the Sochi 2014 Winter Olympics, the countdown is on (if you’re a fanatic like me, you’ve been counting down since the last Olympics). Many would argue, in light of the recent terrorist attacks and human rights controversies surrounding the games, this isn’t exactly cause for celebration.
Hinge Marketing
JANUARY 13, 2014
'Finding a differentiator for your professional services firm is not an easy task. Many firms struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all. To be successful, a differentiator must meet three important criteria : It must be true. You can’t simply make it up. It must be important to potential clients.
Hubspot
JANUARY 13, 2014
'If you''re even a casual reader of the business blogosphere, you''ve probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing. What is multi-channel marketing? Multi-channel marketing is defined by many organizations, unsurprisingly, as communicating with and marketing to prospects and customers across many channels, includin
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
JANUARY 13, 2014
'(Photo credit: Wikipedia). This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then provide some crystal-ball some answers. So without further ado: How soon will it be until the mobile user experience equals or surpasses the laptop experience for social media users? Facebook and others have planted a stake in the ground and declared that mobile is their most important growth area.
Hubspot
JANUARY 13, 2014
'You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Maybe you do -- but I bet there''s at least a few people in your organization who could use a helping hand getting up to speed. We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year.
Adobe Experience Cloud Blog
JANUARY 13, 2014
'Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Most people think that the selfie was invented just a short time ago when Instagram rose to popularity, but it has actually had a long and fruitful past. Think Van Gogh’s self-portraits, the first self-taken Polaroids, and pixelated flip phone photos!
Hubspot
JANUARY 13, 2014
'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Marketing is increasingly digital, data-driven, and real-time. As a result, marketing has become more reliant than ever on their IT departments. In fact, one prediction boasts that by 2017, CMOs will spend more on IT than CIOs.
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Adobe Experience Cloud Blog
JANUARY 13, 2014
'Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Most people think that the selfie was invented just a short time ago when Instagram rose to popularity, but it has actually had a long and fruitful past. Think Van Gogh’s self-portraits, the first self-taken Polaroids, and pixelated flip phone photos!
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