Customer Experience Matrix

MARCH 9, 2015

'The last three minutes of my MarTech Conference presentation are driving me crazy. The preceding portions cover the current state of Customer Data Platforms. I have no trouble talking about that. But it somehow got into my head that the last section should look at how CDPs will fit into the long-term future of marketing technology. I have some fuzzy notions that this future martech will be radically different from today.

Marketing Automation Services 253

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 253

KoMarketing Associates

MARCH 9, 2015

'For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. However, when you use high quality partners who are good at what they do, your content marketing efforts can finally take off.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 196

Marketing Insider Group

MARCH 9, 2015

'I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape.

CMO 168

CMO Promotion Paid Search Agency Opt-out 168

Convince & Convert

MARCH 9, 2015

'Tweetable Moments Experiment, analyze, adjust. kirishred Tweet This Branding a Marketplace uShip , for those who don’t know, is a C2C marketplace where customers can ship “the enormous and the eccentric” by finding transporters. Killian Hagen , uShip’s Content Marketing Associate, explains that you can get a quote right up front, and you can attract transporters who can bid on your items.

Social Media 148

Social Media Media Skype Pricing 148

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Paid Search Agency

EMagine B2B Blog

MARCH 9, 2015

'Welcome to another new blog series! This series titled Digital Awesomeness will showcase one of our newest additions to the Business Development team, Leah Crusan, as she paves the way to becoming a successful salesperson in the digital world. Once a month Leah will stop our blog to share any and all digital awesomeness she encounters along the way.

Public Relations 83

Public Relations Lead Generation B2B Sales Consulting 83

Hubspot

MARCH 9, 2015

'Can you imagine what the very first website looked like? It was nothing like what we have today. No images. No CSS. No parallax design. Though there''s much more we can do with web design today, it''s fun to take a look back at where we came from. In the infographic below , AmeriCommerce takes us through the exciting history of web design from 1990 to present.

Design 61

Design Trends Marketing Websites 61

KEO Marketing

MARCH 9, 2015

'A recently agreement between Twitter and Google will now allow tweets to be visible in real time via Google searches. Tweets mostly disappeared from search results several years ago, after the previous deal between Google and Twitter expired. Up until now, tweets weren’t automatically funneled into the Google system and instead required the search engine to actively retrieve them by periodically crawling Twitter.

Twitter 55

Twitter Google Funnel Advertising Advertising Funnels 55

Hubspot

MARCH 9, 2015

'It''s been a whopping five years since Apple unveiled a new product line: the iPad. So, needless to say, Apple fans are chomping at the bit to get their hands on the latest piece of hardware from the tech giant: the much-anticipated Apple Watch. Well, the day has finally come. It''s rumored that Apple will unveil the Apple Watch at their event this afternoon.

Buy 61

Buy Marketing Websites Product 61

Vidyard

MARCH 9, 2015

Video consumption is on the rise. It’s been growing significantly over the last number of years and shows little signs of stopping. Yet there are many myths still residing in the minds of marketers. Let’s set the record straight on 12 of them. 1. It’s Expensive Incorporating video marketing into your regular, online marketing activities doesn’t have to take a significant chunk of your budget.

Video Marketing 51

Video Marketing Paid Search Agency Digital Marketing Funnels Advertising Funnels 51

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

MARCH 9, 2015

'The original purpose of a press page made sense -- it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. The press page was created to answer such questions as: Who are new clients you’re working with or what projects did you just finish? How are you contributing to the community through philanthropic activities?

Press 58

Press Marketing Websites PR Paid Search Agency 58

SnapApp

MARCH 9, 2015

We talk a lot about why you should implement interactive content in your marketing program – for example, that DemandGen Report’s 2015 Content Preferences Survey found 91% of buyers prefer accessing interactive or visual content on demand. In an already-crowded content environment, responding to powerful findings like that one is more important than ever.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Hubspot

MARCH 9, 2015

'We all have a favorite store or restaurant; the one that every time we walk in the staff knows our name, our order, and that we like our martinis shaken, not stirred. This personal connection is what keeps us coming back. But how do you achieve that same personal feel in ecommerce? While you won’t have those same face-to-face interactions in the online world, you know more about your customers than you think!

Loyalty 56

Loyalty eCommerce Segmentation Order 56

Content Standard

MARCH 9, 2015

Effective Hispanic marketing and reaching the Latin America market is not as simple as translating an English language marketing campaign and spreading it across all countries. To truly connect with your target audience in the US Hispanic market and across the countries that make up Latin America, you need to approach your communications as a beautiful, multicultural puzzle comprising diverse pieces. “Latin American region,” just like “US Hispanic market,” is a catchall t

Rules 40

Rules Marketing & Strategy Newsletter Marketing 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

MARCH 9, 2015

'What makes for a successful family road trip? Some may argue that it’s a solid mix of entertainment and snack packs, but many seasoned vacationers know that in order to arrive at their destination unscathed, they need to pinpoint their exact route, find the right vehicle, fill up the gas tank, and double check their emergency toolbox before they can even think about hitting the open road.

Work Management 55

Work Management Webcast Comparison Content 55

Content Standard

MARCH 9, 2015

Brands focused on influencer marketing need to turn their efforts toward partnerships with high-impact entities that speak directly to the brand’s target consumer segment. But it’s just as important to know what goals you are trying to realize through these influencers, as well as when your strategy should be deployed. According to “ Influencers vs.

Studies 40

Studies Brand Identity Branding Advertising Agencies 40

The Freeman Company

MARCH 9, 2015

'Three MWC brand experience nuggets from a self-confessed marketer’s biggest challenge'

Brand Identity 40

Brand Identity Branding 40

Biznology

MARCH 9, 2015

'Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of people all over the world. When structuring the copy for your online advertising , you need to be captivating, concise, and clear. Read on to understand more about how to give your ad copy some strong doses of these conversion-raising components of advertising.

Paid Search Agency 138

Paid Search Agency Tactics Conversion Ads 138

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

The Freeman Company

MARCH 9, 2015

'Beyond brand experiences, a rapid report of tech you need to know'

Brand Identity 40

Brand Identity Branding 40

Convince & Convert

MARCH 9, 2015

'A lot has been written about the Millennial generation in the last ten years or so, and to be frank, a lot of it is really not helpful, especially in a business context. So why is the focus of our new book squarely on the Millennials and the way they might be changing just about every aspect of how we learn, lead, and grow in organizations? They just happen to be at the right place at the right time.

Business 150

Business Resource Management Lead Ranking Work Management 150

The Freeman Company

MARCH 9, 2015

'Brand experience insights and hot emerging tech from MWC'

Brand Identity 40

Brand Identity Branding 40

Hubspot

MARCH 9, 2015

'Most marketers are concerned about building a strong relationship with their sales team. After all, the marketing team is supposed to generate leads and assist the sales team in closing deals for the company. To make all of that happen, these teams need to have a good relationship. But any marketer can tell you that there can be tension between the marketing and sales teams.

RFP 50

RFP Paid Search Agency Allocation Marketing Automation Services 50

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

The Freeman Company

MARCH 9, 2015

'Dualities at Play in Brand Experiences'

Trade Show 40

Trade Show Brand Identity Branding 40

Crimson Marketing

MARCH 9, 2015

'The latest statistic is that 27 million pieces of content are being shared daily ! With such an abundance of information, it becomes harder and harder to win the attention of your audience. So how can marketers better create content that achieves optimal results? 1. Drive pipeline growth with data: 2/3 of marketers say data drives their digital marketing solutions, and 71% say it enables the delivery of more relevant messaging to more finely segmented audiences. . 2/3 of marketers say data d

Content 122

Content Statistics Segmentation Promotion 122

Adobe Experience Cloud Blog

MARCH 9, 2015

'Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. However, most companies let their event programs live on an island, far away from the realm of their company initiatives. This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival.

Multi-Channel 104

Multi-Channel Planning Advertising Channels B2B Thought Leadership 104

Hubspot

MARCH 9, 2015

'Data can be very powerful if you can actually understand what it''s telling you. It''s not easy to get clear takeaways by looking at a slew of numbers and stats -- you''ve got to have the data presented in a logical, easy-to-understand way. Enter data visualization. Using charts, graphs, and design elements, data visualization can help you easily explain trends and stats.

Examples 61

Examples Storytelling Stats Paid Search Agency 61

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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