ViewPoint

MARCH 11, 2014

'Cold calling has long been a staple of sales, but knowing just a little bit about a prospect is actually not much better. There is no such thing as “warm calling,” says my latest guest on PowerViews, Joanne Black. You’re either cold or you’re hot—lukewarm doesn’t cut it. Joanne is the author of No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust and one of America’s leading authorities on referral selling.

Cold Calling 240

Cold Calling Click Rate Differentiation Outreach 240

ANNUITAS

MARCH 11, 2014

'Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? Should the marketing technology stack be led across the business?

Work Management 189

Work Management Marketing Management CMS Development Planning 189

Crimson Marketing

MARCH 11, 2014

'As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity. You probably use market segmentation. The post How To Transform Your Marketing Approach with the “Buying Center” Concept appeared first on.

Buy 184

Buy Segmentation Marketing Product 184

Biznology

MARCH 11, 2014

'Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years.

Social Media 175

Social Media Media Forrester Training 175

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Webinar Metrics

WriteSpark

MARCH 11, 2014

'What do you do for viewers after they''ve watched your live webinar? What do you do with those who (gasp!) have left the session early, before they see the slide with your call to action and web link for more information? Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. See if this experience is familiar.

Webinar Metrics 157

Webinar Metrics Leads Lead Marketing Qualified Leads 157

WriteSpark

MARCH 11, 2014

What do you do for viewers after they've watched your live webinar? What do you do with those who (gasp!) have left the session early, before they see the slide with your call to action and web link for more information? Based on my Webinar experiences lately, you may be abandoning valuable leads right at the point when you have their attention. See if this experience is familiar.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

Convince & Convert

MARCH 11, 2014

'I’m not done banging the drum about the power of creating marketing so useful, people would pay for it. In fact, I’m just getting started. Today is a big day. Today is launch day for the first official Youtility ebook – Youtility for Accountants: Why Smart Accountants are Helping not Selling. This is a $2.99 mini-version of my New York Times best-selling business book Youtility , customized for the accounting profession.

Case Study 123

Case Study Case Studies Studies Marketing 123

SugarCRM

MARCH 11, 2014

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 86

Advertising Agencies Blogger Gartner Forrester 86

EMagine B2B Blog

MARCH 11, 2014

'Both the web design and online marketing teams are frequently asked about landing page best practices. So how should you build your landing page to increase conversions? Follow our list of design and SEO best practices in order to create your perfect landing page. The two column layout is much more effective in converting leads. You should feature an action item on the right side of the page (your form can often act as your action item) since we read left to right, top to bottom in English.

Landing Pages 64

Landing Pages Conversion Rate Practices Privacy Policies 64

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SugarCRM

MARCH 11, 2014

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Social Media 80

Social Media Marketing Automation Services Advertising Agencies Social Marketing 80

The ROI Guy

MARCH 11, 2014

'Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. As a result of today’s more empowered buyer: SiriusDecisions reports that up to 67% of decision-makers already have a “clear picture” of the solution they want before Sales Reps are engaged.

Peer-to-peer 64

Peer-to-peer Sales Cycle Content Case Studies 64

Hubspot

MARCH 11, 2014

'If you look at how product pages take shape from company to company, you''ll notice they truly run the gamut. Some go for the direct approach and put up an image of their product with short explanations of why visitors should want it. Other companies create elaborate pages with moving parts and fancy coded elements. Of course, some companies fare better than others at creating awesome product pages.

Product 61

Product Work Management Marketing Management Differentiation 61

LeadSquared

MARCH 11, 2014

After redesigning its news feed, Facebook is looking to redesign Facebook Pages as well. The sharper, neater and ‘streamlined’ look, seems to have gathered fans already. The new look for Pages will continue to roll out in the coming weeks, as stated by Facebook. “This week, we’ll begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most.” The new design,

Facebook 52

Facebook Design Contacts Ads 52

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Social Media

Hubspot

MARCH 11, 2014

'Here''s a hypothetical for you: Your company has decided to invest in a website redesign so you can improve lead generation, and you''re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire site to a new platform?

Marketing Budget 61

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 61

LeadSquared

MARCH 11, 2014

So, last week after news broke out about Facebook buying social messaging app WhatsApp for a staggering $19 billion, all eyes lit up, while most marketers and analysts were questioning the price tag, others were worried as to how this deal will affect them. This deal is the second-largest in the last decade and a half after Hewlett-Packard’s acquisition of Compaq in 2001. .

Facebook 52

Facebook Mobile Advertising SMS Mobile Marketing 52

Vidyard

MARCH 11, 2014

They are two people you might not expect to find in the same room together, let alone in an exclusive interview, but Zach Galifianakis and President Obama are making news today with their entertaining video release. In an episode of Galifianakis’ popular Funny or Die chat show, ‘Between Two Ferns’, Obama throws down some great one-liners in a six minute video interview you might not expect.

Video Marketing 51

Video Marketing Youtube Television marketing Advertising Mediums 51

LeadSquared

MARCH 11, 2014

It looks like Google is already in the process of launching a new design and layout of Google Search Results Page. If you have noticed carefully, Google has been experimenting and testing many layouts, making subtle changes here and there, to make the process seamless for the average user. These include font size, a neater look and feel, and removal of underlines for hyperlinked content.

Google 52

Google Mobile Advertising SERP Mobile Marketing 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SnapApp

MARCH 11, 2014

Our NEW UI design, global account settings, digital asset management & much more are live and accessible in your SnapApp account! There is nothing quite so satisfying as seeing weeks (and weeks) of hard work finally reach the hands of our customers. And, today is the day! We encourage you to go ahead and log in to your SnapApp account to see the product updates and new features we’ve implemented out of your much appreciated feedback and some of our own dreaming!

Webinar Metrics 48

Webinar Metrics Design Features Product 48

GreenRope

MARCH 11, 2014

CFO of GreenRope Nominated as Finalist for Most Admired CFO. GreenRope’s CFO, Keith Richmond, is nominated as a finalist in the esteemed San Diego Business Journal’s Most Admired CFO Awards. Keith Richmond, the CFO of GreenRope, a leading Customer Relationship Management (CRM) and Marketing Automation platform, is a finalist in San Diego’s CFO of the Year Awards.

Marketing Automation Services 40

Marketing Automation Services CRM Marketing Automation Automation 40

LeanData

MARCH 11, 2014

Chiefmartec.com : Okay, perhaps that headline sounds a tad too much like a salacious exposé, which this is not.

Marketing 40

Marketing 40

GreenRope

MARCH 11, 2014

CFO of GreenRope Nominated as Finalist for Most Admired CFO. GreenRope’s CFO, Keith Richmond, is nominated as a finalist in the esteemed San Diego Business Journal’s Most Admired CFO Awards. Keith Richmond, the CFO of GreenRope, a leading Customer Relationship Management (CRM) and Marketing Automation platform, is a finalist in San Diego’s CFO of the Year Awards.

Marketing Automation Services 40

Marketing Automation Services CRM Marketing Automation Automation 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Webbiquity

MARCH 11, 2014

'A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic.

Enterprise Management 214

Enterprise Management Advertising Agencies Content Marketing Planning 214

GreenRope

MARCH 11, 2014

CFO of GreenRope Nominated as Finalist for Most Admired CFO. GreenRope’s CFO, Keith Richmond, is nominated as a finalist in the esteemed San Diego Business Journal’s Most Admired CFO Awards. Keith Richmond, the CFO of GreenRope, a leading Customer Relationship Management (CRM) and Marketing Automation platform, is a finalist in San Diego’s CFO of the Year Awards.

Marketing Automation Services 40

Marketing Automation Services CRM Marketing Automation Automation 40

Hubspot

MARCH 11, 2014

'I’m a sales guy. I started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. When I’m on the phone with marketers, I always ask the question, “Why does your sales team value you?” Most often, the marketer says, “They value me if I produce good leads” I’ve got news for you: Your sales team values you for a lot more than just leads.

Top of Funnel 56

Top of Funnel Lead Scoring Lead Ranking Multi-Touch Attribution 56

GreenRope

MARCH 11, 2014

CFO of GreenRope Nominated as Finalist for Most Admired CFO. GreenRope’s CFO, Keith Richmond, is nominated as a finalist in the esteemed San Diego Business Journal’s Most Admired CFO Awards. Keith Richmond, the CFO of GreenRope, a leading Customer Relationship Management (CRM) and Marketing Automation platform, is a finalist in San Diego’s CFO of the Year Awards.

Marketing Automation Services 40

Marketing Automation Services CRM Marketing Automation Automation 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

MARCH 11, 2014

'Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. They see congregations start to think about re-purposing existing stories and content to engage on a new level with old and new audiences. The four suggestions below can be used by any type of religious congregation or organization and, in Aimee''s experience, have been very effective methods when producing engaging content.

Organization 53

Organization Content Class Webinar Metrics 53

GreenRope

MARCH 11, 2014

CFO of GreenRope Nominated as Finalist for Most Admired CFO. GreenRope’s CFO, Keith Richmond, is nominated as a finalist in the esteemed San Diego Business Journal’s Most Admired CFO Awards. Keith Richmond, the CFO of GreenRope, a leading Customer Relationship Management (CRM) and Marketing Automation platform, is a finalist in San Diego’s CFO of the Year Awards.

Marketing Automation Services 40

Marketing Automation Services CRM Marketing Automation Automation 40

Adobe Experience Cloud Blog

MARCH 11, 2014

'Author: Heidi Cohen Is your content marketing like spinach? In other words, is your information healthy, but unappealing? Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? If your content isn’t being consumed, the problem may be that your information isn’t visually appealing to your target audience.

Marketo 105

Marketo Content B2B Thought Leadership Paid Search Agency 105