Thu.Aug 22, 2019

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Empathy Mapping: The Secret Ingredient of Content Strategy You Can’t Overlook

Contently

Even though I went to college for creative writing, I love data. In night school, I’d pore over the Football Insider’s Almanac—a bible for football nerds thicker than War and Peace— to inform the $20 bets I’d make on a sketchy offshore betting site. FiveThirtyEight has been on my bookmarks for a decade, even as Nate Silver has become increasingly insufferable on Twitter.

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How Marketing Strategy Helps To Engage With Loyal Customers

Webbiquity

Guest post by Hardik Oza. According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Creating engaging experiences through marketing strategies will help to grow that base. Image credit: Photo Bruce Mars on Pexels.

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Study: 67% of Marketers Now Believe Voice-Enabled Experiences are ‘Very Important’ to Customers

KoMarketing Associates

As marketers look for fresh ways to resonate with their target audience, new research shows that offering voice-enabled experiences may be the key to garnering more customers. Adobe recently published the “State of Voice Technology for Brands” report and statistics showed that the majority of marketers (67 percent) believe that voice enabled experiences are “very important” to their company’s customers.

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Copernicus Before NASA When Building Your Data Model

Vision Edge Marketing

Like so many of my generation, I watched in awe and fascination the historic Apollo lunar landing on July 20, 1969. This event paved the way for future space exploration and the mission symbolized how anything is possible. Since then, we have launched probes to Mars and one to Jupiter. Nearly 30 years later, the Hubble Space Telescope provided a glimpse at what is probably a planet outside our solar system.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Changing the Way Laboratory Devices are Purchased and Sold, Using 3D Interactive Technology to Configure and Visualize Labs of the Future

Kaon

This week, Kaon Interactive announced the launch of its Laboratory Design Tool (LDT) — a first-of-its-kind, interactive laboratory plan and design tool that enables the visualization of laboratory configurations and communicates the unique value of laboratory products and services. Using the power of 3D modeling, augmented reality and virtual reality, this tool personalizes the lab product buying process, like never before, as future evolutions of laboratories unfold with stunning realism.

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9 Steps To Build Your Lead Generation Marketing Company

Only B2B

When it comes to attracting new prospects, a lot of marketing agencies engage in risky behavior and the worst part is that they don’t even realize it. To build a. The post 9 Steps To Build Your Lead Generation Marketing Company appeared first on ONLY B2B.

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How to Get Sales and Marketing in the Same Kitchen

Content Marketing Institute

Omelets and scrambled eggs have the same ingredients. Yet one is an elevated dish and the other a banal breakfast. The difference? It’s the same as the one that distinguishes an aligned sales-and-content-marketing strategy from a disparate one. Continue reading → The post How to Get Sales and Marketing in the Same Kitchen appeared first on Content Marketing Institute.

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How to Measure M&A Success

Hinge Marketing

Once a merger or acquisition deal is signed and moving forward, how do you measure success? And how long does it take to achieve that success? These are excellent questions — and we hope you are asking them early in the process. They don’t, however, have simple answers. After all, your situation may be very different from someone else’s: the sizes of the companies involved in the transaction, the delta between their cultures, differences in business models and the procedures an organization puts

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Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Envy

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014 : Source: Google Trends. Part 1: The Why, What, and Why. When it comes to marketing, cyber security companies face an uphill climb to stand out.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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19 Free SEO Tools That Should Be on Every Marketer’s Radar

Martech Advisor

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic.

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4 Reasons Why Your Content Isn’t Ranking via @krisjonescom

Search Engine Journal

Let's review some probable reasons why search engines just aren’t picking up your content. The post 4 Reasons Why Your Content Isn’t Ranking via @krisjonescom appeared first on Search Engine Journal.

Content 85
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Outsized influence: the size of social media platforms has little to do with their referral traffic

Parse.ly

I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. The strategist in me wants to understand how trends in social media influence a business’s potential to grow. The user in me prefers a place to find like-minded individuals and relevant information.

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“How I Work”: Julian Lina, Head of Demand Generation and Sales Development at Fond @JulianLina #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week on Thursday we feature a new B2B sales, marketing or business leader here answering our own version of “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 Best Cold Outreach Templates for LinkedIn

BenchmarkONE

Are you taking full advantage of your LinkedIn network? B2B marketing agencies that are actively trying to pitch their services to new clients have a lot to gain from turning their attention to the professional social site. This includes one-to-one communications without the hindrance of middle men, as well as the ability to quantify and qualify leads with ease.

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8 Important Things Your Team Wants to Tell You (But Won’t)

ClearVoice

Do you have any interest in finding out what your employees and freelancers really think of you? Do you avoid sites like Glassdoor? If you’re in a position of power over other people’s livelihoods, do you secretly (or not-so-secretly) enjoy reminding them of it? Even if you just said to yourself, “Hey, I’m not a monster!” think about the last few years.

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5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Buffer

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. In 2017, it raised over $43m — with investors like Gwyneth Paltrow and Serena Williams It shipped over one million smoothies in just one year after launching nationwide in the U.S. More than 100,000 customers now use its service. It’s an incredible story.

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Measuring Marketing Success: Why Revenue Matters More than Leads

SnapApp

A marketer’s fate is often tied to their MQL target. The need to supply great leads for sales is not going away, but is lead volume really the right measure of marketing success? . We teamed up with our friends at New Breed to help marketers explore the different ways marketers can measure their effectiveness (and improve ROI while they’re at it). .

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Facebook Live vs. YouTube: Which One Increased HubSpot Views by 58%

Hubspot

Video marketing is an undeniably powerful opportunity to reach your target audience -- in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts. Additionally, in the last few years we've seen a rise of live video as an effective marketing channel. And for good reason -- live video is watched 8.1 times longer than video-on-demand.

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What is Content Strategy? (With Examples)

MarketMuse

An easy way to understand what content strategy is, along with some real examples. The post What is Content Strategy? (With Examples) appeared first on MarketMuse.

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5 Reasons You Need Social Intelligence

Digital Marketing World Forum

Social intelligence is the term for how your organization uses valuable data to make informed decisions around your industry, your competition, and your campaigns. Talkwalker recently partnered with the Social Intelligence Lab to create The State Of Social Intelligence Report to find out how marketers use social intelligence to achieve their goals. Here are 5 key takeaways: 1 Unique Data.

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How to Use PR to Fuel Recruitment Efforts for B2B Companies

Golden Spiral

The Article in 60 Seconds. The Bureau of Labor Statistics reports unemployment at an all-time low. Amid such a tight labor market, public relations can play a big role in recruitment. Here’s how to keep the recruitment PR plates spinning: Start with Company Culture: Think: "show, not tell.". Be Social on Social: B2B companies who hesitate to show their human side on social media are missing out.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Introducing Design for Print with Bannersnack

Bannersnack

Print is not dead. It’s actually everywhere. You walk down the street and see a concert poster. You go to a restaurant and look over the menu to order your food. Then, you go to a business meeting and exchange business cards. We are on a mission to empower anyone to create high-quality visuals in […].

Design 56
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For Healthcare, it’s all about mobile.

EMagine B2B Blog

I think back just five years ago to a time when almost every client needed to be convinced that their website should be built responsively. We thought the argument was a no-brainer, irrespective of device, the website should perform accordingly, rendering pages suitable for viewing. Desktop, laptop, tablet or phone, it didn’t matter, the website experience would always be good.

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Reshaping the CX: How Service Providers are Out-Performing OTT Challengers

Martech Advisor

As the boundaries between conversational communications services continue to blur and evolve, leveraging APIs to differentiate and create new ways to interact, via voice, messaging and video, is dramatically changing the landscape and has the potential to deliver amazing customer experiences, shares Sacha Gera, Senior Vice President of Cloud Products at Ribbon Communications.

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Content Marketing Analytics: Leveraging Data to Inform and Optimize Your Content Strategy

Scoop.it

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert. By constantly reviewing data, content marketers can uncover deep insights into consumer behavior.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Science is Settled: Good Content is Good Business

Kapost

New research from Aberdeen Group shows that customer experience, driven by optimized content, is a key driver of overall business success. The report, entitled Content-Driven Customer Experiences: Optimize Your Content. The post The Science is Settled: Good Content is Good Business appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Improving E-Commerce Conversion Rates: Mission One is Clean Your Catalog

Martech Advisor

Your data is dirty, and it is hurting your business. The first step in improving your ecommerce conversion rates is to clean your catalog. Imagine you are heading to a store looking for an “activity band.” At this point, you already have an intent- a clear goal for what you seek to find. You arrive at the store, walk inside, and ask the nearest employee where you can find the item.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Conversation Changers. 5 Top B2B Marketers That Drove ABM Success in Their Organizations .