Mon.Sep 29, 2014

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6 Ideas to Create More Relevant Lead Nurturing Emails

markempa

'Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. I’ve learned a lot from listening to the sessions and speakers here. As I listened to attendees and speakers, I frequently heard the same keywords, such as: Personalization. Segmentation. Customer focus. Data. Connection. Authenticity. But something I wanted to hear more about was relevance.

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Digital Marketing – What Are The Top Goals And Challenges?

Marketing Insider Group

'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge.

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Your Feedback is Needed! This Year’s B2B Website Usability Survey

KoMarketing Associates

'Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. We’d seen many reports on how B2B buyers find information online and what tactics B2B marketers were using to reach target audiences, but we couldn’t find anything of significance when it came to the buying experience once that buyer actually got to the vendor website.

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About Content

Biznology

'Content strategy, or how important content is for any brand, is what all brand people are talking about. Every marketer wants to create content that people will love, share, and talk about it. Every brand wants to get connected with amazing storytelling able not only lift the brand higher but also make people want to talk about the brand, the content, and connect to it.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How Marketers Can Get Back to Modern Marketing

Convince & Convert

'Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. His post looked at the whole “back to school” process and mindset from a retail perspective. He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel.

More Trending

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The Great Divide in Content Marketing [Infographic]

Hubspot

'As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites. According to HubSpot''s State of Inbound 2014 , marketing teams that are generating positive ROI (i.e. "high performers") prioritize content marketing initiatives far more than low performing marketing teams -- with the goal of "getting found.

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Put Extra Focus on Your Video Content Marketing With a Lightbox Player

Vidyard

How are you currently showcasing videos on your website? When you think about it, the way your video is presented can actually impact its viewership. If you’ve been embedding your videos inline on your webpages your whole life, then read on! Today, I’m going to talk about featuring your videos in a lightbox and why you might want to do this is some cases.

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Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video

Hubspot

'Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. I know how hard it is to keep up with all the changes. There''s a lot going on in that world. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram. and once you''ve mastered one, another one pops up.

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Wordpress.com Now Supports JotForm Forms

JotForm

We are excited to announce that JotForm has partnered with Wordpress.com to bring JotForm forms to 80 million blogs on Wordpress.com. Adding a JotForm form to a blog post on Wordpress.com is now as easy as placing If your intention is to only have a form on the page, simply copyi.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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6 Ways to Pull Off Anonymous Personalization People Love

Hubspot

'Marketers personalize emails to provide recipients more relevant content. Sales prepares demos specific to a prospect’s interests. So why on earth would you show the same exact website to every visitor? Context matters when it comes to how visitors, leads, and customers interact with your website. Visitors want to see information that''s relevant to them, not a generic audience.

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How Closed Customers Can Help Inform Your Marketing Strategy

Leading Results Rambings

'Notice I didn’t say new customers. Or prospects. Closed business – people that actually pay you money for your products or services – should have the biggest impact on your go-forward marketing. However, there are lots of caveats to this. When you are early in your business, before your business model finally gels, any customer that pays you is a good customer.

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Facebook Wants To Be Creepier Than Google With Your Data

readwrite

In an ever-escalating battle to own the Internet, Facebook is going after Google’s digital advertising empire, using your personal information as ammunition. Atlas, the ad-serving platform Facebook purchased from Microsoft in 2013, will apply Facebook user data to sell ads on websites outside the social network. That’s not as creepy as it might sound—rather, it’s not any creepier than anything else that happens to your not-so-personal-anymore info that’s already free-floa

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Event Marketing Sees Big Returns From Mobile Content

Content Standard

Mobile devices were a major source of engagement for consumers following this summer’s World Cup, according to research from the Interactive Advertising Bureau. The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing. Some of the most impressive numbers regarding the mobile experience were found in other countries.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? In this article, I explain the process for creating a content strategy that drives traffic in detail.

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Content Performance: Why Return on Information Matters More Than ROI

Content Standard

Eventually, it will come time for you to measure content performance and show return on investment (ROI) for your work. For a lot of decision makers, ROI isn’t tracked in social shares, page views, or thought leadership, but in bottom-line movements like sales. Most brands today include content strategy and creation in their overall marketing budgets.

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