Sun.Sep 25, 2016

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Can Someone Explain Printer Economics?

Paul Gillin

I just bought a very nice Ricoh SP C250DN color laser printer from Adorama for the crazy low price of $66, including shipping. The friggin’ think arrived 22 hours after I ordered it. Nice job, Adorama! Here’s what I don’t get. UPS shipping on a package of that weight is $56. Even accounting for Adorama’s discounts, that means they’re effectively selling a 52-pound color laser printer for no more than $20.

Pricing 69
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How to Win the War Against Marketing Silos

B2B Marketing Directions

One of the biggest challenges facing B2B marketers is the growing complexity of the marketing landscape. The increased complexity has been driven primarily by the proliferation of communication channels, the need to develop and manage an increasing volume and variety of marketing content, and the expanding scope of marketing's responsibilities. To deal with the increased complexity, marketing leaders have implemented a plethora of new technology tools and added new human skills to the marketing

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4 Things to Consider When Choosing B2B Predictive Analytics Solutions

Leadspace

From its humble beginnings, predictive analytics has burgeoned into a crowded, bustling, noisy marketplace. There are some great platforms out there which could totally revolutionize the way you do business – but it can be hard to discern which they are amid all the noise. Demand is rapidly rising too. 65% of B2B businesses who aren’t already using predictive analytics said they were considering adopting it in 2016, according to a survey earlier this year.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why Businesses Need Marketing Qualified Leads

PureB2B

In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). But what exactly are they and what makes them so special? In this article, we’ll give you the low-down on what MQLs are and where you can find them. What is a Marketing Qualified Lead?

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Why Businesses Need Marketing Qualified Leads

PureB2B

In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). But what exactly are they, and what makes them so unique? In this article, we’ll give you the low-down on what MQLs are and where you can find them. What is a Marketing Qualified Lead?

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.

article thumbnail

4 Ways to Get Started with Personalization

GreenRope

4 Ways to Get Started with Personalization. Everyone is talking about personalized messages and how much they help engagement, and more importantly, conversions. As a marketer and a consumer, I know this to be true. We are in the age of the customer, meaning they have more buying power than ever before. Why? Because there are so many options for consumers to choose from.