Tue.Apr 08, 2014

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How to engage bloggers down the long tail

Biznology

'It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as pu

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Why Digital Marketing Is Valuable To Marketing Intelligence [Infographic]

Crimson Marketing

'The digital marketing industry in the U.S. is worth more than $62 billion. Digital marketing solutions are realized through customer acquisition and customer optimization. Customer acquisition is a skill any. The post Why Digital Marketing Is Valuable To Marketing Intelligence [Infographic] appeared first on.

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How to Engage Bloggers Down the Long Tail

Biznology

'It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake. No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as pu

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Marketers May Just Be Their Own Roadblock to Reinvention

ANNUITAS

'A March 2014 Study by Adobe titled Digital Roadblock: Marketers Struggle to Reinvent Themselves shows that 64% of marketers expect their role to change in the next year and 81% expect their role to change in the next three years. Continuing along this theme, only 14% of those surveyed said they knew how they could reinvent themselves. The fundamental issue with this is that B2B buyers haves already reinvented themselves and the longer marketers take to figure things out, the more disconnected

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Make Yourself Blog When You Just Don’t Feel Like Blogging

Writing on the Web

'Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers?

More Trending

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The Stephen King and Joseph Sugarman School of Content Marketing

Convince & Convert

'As someone who makes part of his living from helping online brands create great content, it pains me to say this: The best way to create awesome content marketing pieces is not to outsource their creation. It’s to learn how to create them yourself. Sure, you can hire a writer like myself to help you find and tap into your unique brand voice, but the companies that are masters of content marketing have realized that nobody else in the world: Knows their customers better than them.

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Nine Things I Learned at Social Media Marketing World 2014

SugarCRM

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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The Stephen King and Joseph Sugarman School of Content Marketing

Convince & Convert

'As someone who makes part of his living from helping online brands create great content, it pains me to say this: The best way to create awesome content marketing pieces is not to outsource their creation. It’s to learn how to create them yourself. Sure, you can hire a writer like myself to help you find and tap into your unique brand voice, but the companies that are masters of content marketing have realized that nobody else in the world: Knows their customers better than them Understands the

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(Apartment) Hunting for Marketing Qualified Leads

SugarCRM

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Spring Clean B2B Lead Generation in 5 Easy Steps

LEADership

'Refresh, Recycle, Repurpose, Refinish, Recreate. Finally some warm temperatures, April showers, baseball season opens again, food and wine festivals, and generally speaking, the joy of spring. In the world of business, Q1 is over. As the exhilaration of the New Year fades away, the reality of new challenges settles firmly on boardroom agendas. Just like we do with our homes and yards, April is also a good time to rejuvenate your marketing plays.

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Expinion Social Pros

Convince & Convert

'And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

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Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!

The ROI Guy

'According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels (and a 0.1% uplift from the last forecast published in Q1). Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% for the year.

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Webinar Recording: Kick Ass Lead Generation Strategy for Travel Businesses

LeadSquared

It has been over six months since we started conducting webinars on marketing and lead generation. During this period, we have shared our learnings and trends in online marketing, lead generation , conversion rate optimization and other marketing topics. Our perspective is largely driven by our own experience of marketing LeadSquared, and the experiences and stories shared by our customers and friends.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Coin Canisters: The Low-Tech Fundraiser That Can Make You Rich

Hubspot

'In the first part of this series , I explained what cause marketing is and how businesses and nonprofits are working together on win-win partnerships. In this second post of the series, I’ll guide you through one of the easiest and most successful cause marketing strategies out there. There’s nothing sadder than an unloved coin canister.

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3 Interactive Content Marketing Metrics To Live By

SnapApp

In this hectic world we live in, we tend to often overlook some of the finer details that can prove to be beneficial in the long run – especially when it comes to content marketing. Because of the massive amount of content people consume daily, B2B marketers are many times in rush to push content out the door without having a purpose or goal for it.

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Legal education service BARBRI Selects FirstSpirit

E-Spirit

Unless you or a family member is in the legal services industry, chances are that you have never heard of BARBRI, Inc. But for the lawyers among us, there’s a very good chance that BARBRI played a major role in helping them complete their legal education and pass the bar examination so they could go out and actually practice law.

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Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

'I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Be it big data or customer data, behavioral data or firmographic data, people are talking about it — and for good reason. Data touches everything that we do as marketers, especially now as the marketing technology stack has grown so large, so quickly and we have more data than we know what to do with.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Content ROI Is a Myth

Hubspot

'As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” Today, marketers want to measure the ROI on every tactic and channel they use. Figuring out the ROI of content, in particular, is hard and often misunderstood.

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Coca-Cola Plays its Biggest Campaign yet for the FIFA World Cup

Vidyard

Coca-Cola, the iconic beverage offered all over the world, is now the brand bringing the world together with amazing video stories. After announcing the company’s strategic plans to go from creative excellence to content excellence in 2011, it comes as no surprise that on April 1st the company announced their largest marketing campaign of all time under the inclusive theme, “The World’s Cup” With this new and inspiring campaign Coca-Cola is inviting everyone to take part

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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

Hubspot

'Every marketer in their right mind knows that in order to drive more traffic to your blog , you need to come up with blog post titles that are actually enticing. But that''s easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks. Well luckily, I''m about to share with you that exact data.

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21 Fantastic Facebook Marketing Guides

Webbiquity

'Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is consta

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Rise of the Marketing Platform

Adobe Experience Cloud Blog

'Author: Jon Miller I’m about to make a staggering statement. Ready for it? Marketing has changed a lot recently. Yes, I know, real “profound”. But jokes aside, when you put recent marketing trends into a historical context, you see just how fast the industry is changing. The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 1920s – 1950s: A spotlight on selling emerges. 1950s – 1990s: Marketers shift to focus on providin

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How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

Hubspot

'The internet is a busy, busy place. Every day people all over the world are publishing more and more content -- and somehow you''ve got to make your content stand out from it the rest. Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style headlines. Or maybe you offer search-engine friendly content.