Prospectr
FEBRUARY 28, 2017
At first, you might have a little skepticism about this blog post’s title. Sounds a little manipulative, doesn’t it? Like, maybe it’s a big promise that you don’t actually get the value of. Well, it’s not. It’s meant to be an alluring title. But, you can do some things to heat prospects up fast. Here’s a few: 1.
Marketing Insider Group
FEBRUARY 28, 2017
There is another benefit on top of the Influencer Marketing ROI we discussed earlier this week.potential when used for your marketing campaigns. Information. Influencers offer gallons of fuel to keep your marketing fire burning in the form of invaluable insights and knowledge about your customer base and about where your brand’s industry is heading.
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KoMarketing Associates
FEBRUARY 28, 2017
According to a recent Ascend2 survey, “ Marketing Data Quality Trends ,” the majority of marketers (62 percent) agree that improving data quality is the most important objective of a successful marketing data strategy. Other crucial objectives include improving marketing data analytics (45 percent), integrating sales and marketing data (44 percent) and improving the user experience (43 percent).
Marketing Insider Group
FEBRUARY 28, 2017
When Charles Dickens wrote the immortal line, “It was the best of times, it was the worst of times,” I suspect he might have been living through a time of digital disruption much like the one marketers are experiencing now. Ok, maybe it wasn’t the rapid evolution of the Victorian publishing industry that inspired those […]. The post The Best (and Worst) of Times: Why Digital Marketing Needs Agility ASAP appeared first on The Agile Marketer.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
FEBRUARY 28, 2017
Much like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. Discovering areas that are working, as well as where enhancements can be made, is vital to the health of an account. This post will go over a few paid search areas that should be checked monthly to ensure an account remains in tip-top shape.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
FEBRUARY 28, 2017
In 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table. Within a few days, YouTube disabled the comments section for the video after viewers made references to Nazis , “troglodytes,” and “racial genocide.” While it seems like Americans have become more open-minded on race and gender over time, it’s clear that not everyone likes to see different types of people in commercials.
Content Standard
FEBRUARY 28, 2017
Imagine Dorothy skipping down the yellow brick road without worrying about a wicked witch. Imagine Harry Potter growing up without his famous scar and infamous archenemy. Imagine Luke Skywalker with no father-figure angst. Perhaps our heroes would still be heroes without their bad-guy counterparts. Or would they? For a hero to be born, sometimes a villain is required.
Spiralytics
FEBRUARY 28, 2017
There's no denying it. Social Media is part of our everyday life, as consumers, marketers, and social beings.
Golden Spiral
FEBRUARY 28, 2017
I know what it’s like to feel like you can’t keep up. In fact, I feel this way just about every day as my news feeds and inbox fill with marketing messages from software companies with things like “The 10 Things You Need to Know About….” or “How to Choose the Right [insert a multitude of software platforms here]” or “What You Don’t Know About [some technology I’ve never heard of] Can Hurt You.”.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convert
FEBRUARY 28, 2017
Online marketing is changing every day. Between Google updating their algorithm and competitors outranking you for your keywords, there’s more than enough to keep any online business owner occupied and you need more than just keywords to increase your ecommerce conversions. But there’s one thing that never changes: Why we do what we do. In.
Hubspot
FEBRUARY 28, 2017
The success of a marketing agency isn't just tied to what you do (and do well) but also to the services you don't provide. The services we're going to discuss today are -- in our judgment -- firmly in the "don't" column. They're either paths that have already been well-trodden by other big players, obsolete tactics that are starting to lose relevance, or services that don't fit well into the modern marketing playbook.
SnapApp
FEBRUARY 28, 2017
March is upon us. What does that mean? Well, there’s Daylight Savings Day (sunlight!). There’s St. Patrick's Day (Irish things!). There’s Pi Day (3.14159…!). There’s the first day of Spring (more sunlight!). Oh, and there’s little basketball tournament that get’s some buzz. The basketball thing is, of course, the NCAA weeks-long national tournament commonly known as March Madness.
Sprout Social
FEBRUARY 28, 2017
Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. With over 300 million monthly active users , there’s no shortage of people to market to on Twitter.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
33Across
FEBRUARY 28, 2017
Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017. As expected header bidding, ad blocking, and the “Google/Facebook duopoly” were amongst the dominant topics. The post Digiday Publishing Summit Europe: The Power of Publishers appeared first on 33Across.
Engagio
FEBRUARY 28, 2017
Over the past two years, my challenge here at Engagio has been building out customer success while the proverbial plane was in the air. Effective customer success isn’t a nice-to-have at a young SaaS company like Engagio, it’s critical. With a relatively low investment in supporting technologies, we’ve been able to craft a fairly sophisticated approach to how we engage with our customers.
Brandfolder
FEBRUARY 28, 2017
Trying to work experiential marketing into your content strategy? You’re not alone. It’s one of the year’s hottest and most exciting trends, and with so many boundary-pushing campaigns to draw.
E-Spirit
FEBRUARY 28, 2017
Here at e-Spirit, we love hearing about brands at the bleeding edge of digital. One such brand is Burberry, and although the company is not (yet) an e-Spirit customer, its digital strategy stands head and shoulders above the rest of the luxury goods sector.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
VisumCX
FEBRUARY 28, 2017
Demand generation is consistently ranked as one of the top challenges for B2B marketers year after year. This should come as no surprise as B2B buyers continue to become more sophisticated in their approach to buying. Multiple studies show that buying committees continue to increase in number and the result is that buying cycles are taking longer and becoming more complex.
The Freeman Company
FEBRUARY 28, 2017
Industry editor on how events deliver complex messages in new ways
Convince & Convert
FEBRUARY 28, 2017
Use of the internet has increased dramatically in recent years. The rise of smartphones and tablets introduced the concept of ubiquitous information, and internet users are exploiting their data plans to the fullest. A successful digital marketing campaign is no longer limited to traditional paid ads and banners. Now, a business can engage its audience through social media networks, gaining a new level of exposure.
The Freeman Company
FEBRUARY 28, 2017
How to generate breakthrough ideas for your next brand experience
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
FEBRUARY 28, 2017
We spend a lot of time on social media sites -- globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves. To help you save time while staying informed, we’re launching a monthly social media news roundup. This month, we’ll discuss Snapchat’s growth and content diversification, Google’s step into live-streaming, and other changes worth knowing about.
The Freeman Company
FEBRUARY 28, 2017
The ILEA President on the current and future of the industry
Kapost
FEBRUARY 28, 2017
Marketers recognize the great challenge of their time is to deliver the right content to the right customer at the right time. So…how do marketers actually accomplish the hard work, and be rewarded not only for our efforts—but our outcomes? Below is an excerpt from our latest and greatest white paper by Kapost’s CEO, Toby Murdock: The Derivative Content Model: How to Produce the Right Content for the Right Context at Scale.
The Freeman Company
FEBRUARY 28, 2017
The ILEA President on what makes the initiative so important
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Sprout Social
FEBRUARY 28, 2017
Write once, run on iOS and Android. It’s a goal many developers have set out to accomplish. Early solutions tried to bring web resources to mobile, but never had the experience users expected. Later solutions ditched the web development but were based on proprietary technology. This often led to a lack of a strong community, and much like before, these solutions lost momentum.
The Freeman Company
FEBRUARY 28, 2017
Event director reveals the idea behind UK Events Week
EveryoneSocial
FEBRUARY 28, 2017
Creating a webinar can be a resource-intensive process, in both time and money. You may have even paid for an outside speaker to help give stronger industry credibility to a webinar. The good news is, prospects who view webinars are more likely to convert to a sale, so this larger content investment provides a strong return on investment. Here are several ideas to help you maximize your webinar investment to be sure you’re getting the most mileage out of every webinar.
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