Marketing Insider Group
APRIL 13, 2016
Today’s environment calls for marketing to focus on the “end value” in mind. The advertising and marketing industry has a saturation of companies with churn and burn models or providing mediocre strategies but charging client’s huge fee’s. Now more than ever to be successful and get higher quality clients the paradigm has shifted and companies […].
Writing on the Web
APRIL 13, 2016
A Note from Patsi: This week’s guest post is about social media and it’s really important. Why? Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). A ssets (free). S ocial Media. T rack. This post, by guest author Paul Wilberforce , looks at the common mistakes you should always avoid.
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Marketing Insider Group
APRIL 13, 2016
Developing and executing an effective content marketing strategy is no easy task. Many marketers share the same content marketing headache of limited resources, tight deadlines, ambiguous metrics, and siloed teams producing content and engaging consumers on their own. So how do you go about solving these challenges to achieve your marketing goals? What you need […].
Customer Experience Matrix
APRIL 13, 2016
As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*. The key feature of these systems is they select customer treatments based on movement through a journey map. The treatments are usually executed through external systems such as email service providers, CRM, or Web content management.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
APRIL 13, 2016
These days you can’t get within five feet of a computer or mobile device without encountering a blog about mobile marketing, but the majority seem to focus on B2C ideas with little thought given to businesses looking to reach other businesses. Never fear – your strategy is here! You really can attract buyers using mobile […]. The post Can You Really Attract Buyers with B2B Mobile Marketing?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Lattice
APRIL 13, 2016
Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Unfortunately, many organizations are still using traditional sales and marketing models, which were developed for a different time.
Convince & Convert
APRIL 13, 2016
Image via Unsplash. As an agricultural company, part of our editorial calendar is telling the story of our products—seeds—and the people—farmers—who use them. From an editorial planning prospective, one of the great things about the growing season is that it’s predictable—plant the seed, grow it, harvest the crop. But there are several variables during those three stages that make the season different for each farmer.
Adobe Experience Cloud Blog
APRIL 13, 2016
Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. But before our partners can get introduced to our sales teams, we require them to provide at least two case studies. Why? While case studies are a great asset for your prospects and customers, the more sales reps that know about your solution and understand how it fits in with their own, the more “feet on the street” you have.
Convince & Convert
APRIL 13, 2016
All Hail the Queen. Beyonce?! No, we have someone better: Holly Hamann. An absolute veteran and visionary, Holly has seen and knows it all. With vast amounts of experience, information, and statistics, she has seen how marketing has developed, and has a clear picture of where it’s going. . In addition to emphasizing the buyer’s journey, she believes strongly in adapting skill sets, the importance of voluminous content, the benefit of understanding numbers, and the power of collaboration.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SnapApp
APRIL 13, 2016
Design It Yourself is a new blog series dedicated to providing marketers and content creators tips and insights for creating impactful user experiences and powerful visual assets. The series is written by SnapApp's design team: Ben Slepp, Product Designer; Menar Irwin, Interactive Designer; and Jon Reardon, Customer Content Specialist. Subscribe to the SnapApp blog at the bottom of this page to get our posts in your inbox each week!
6sense
APRIL 13, 2016
“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.” We believe this change in analysis is driven by widespread adoption and planned future investment in predictive intelligence.
SnapApp
APRIL 13, 2016
It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? In this post, we’ll not only answer that question, but we’ll look at why they’re so increasingly popular among marketers, as well as a must-have tool to add to your stack. What Is a Marketing Technology Stack?
SWZD
APRIL 13, 2016
Discover how to build out a better customer journey for your leads, thus increasing content ROI and revenue, in these four steps. There is a lot of talk out there in the industry about documenting your B2B content marketing strategy and planning a customer journey. But where do you start in building out a plan and an intentional customer journey? Learn how in these four steps.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
APRIL 13, 2016
Some habits, like brushing your teeth, you've done so many times that they feel automatic. In fact, it's probably true that every time you brush your teeth, you do so in pretty much the exact same way every time. Other habits, like exercising for even twenty minutes a day, can feel nearly impossible to pick up. But why? Why are some habits so easy to fall into, while others are so darn hard?
SWZD
APRIL 13, 2016
Discover how to build out a better customer journey for your leads, thus increasing content ROI and revenue, in these four steps. There is a lot of talk out there in the industry about documenting your B2B content marketing strategy and planning a customer journey. But where do you start in building out a plan and an intentional customer journey? Learn how in these four steps.
LeanData
APRIL 13, 2016
A sales rep wandered to a booth manned by Brian Birkett at a recent conference and struck up a conversation. What do you think, he asked, about all of this ABM stuff? “He was like, ‘To me it’s seems like just a fad. It’s a buzzword There’s not much there. At the end of the day, focusing on a set of targeted accounts is just not new,’” recalled Birkett , the vice president of sales at LeanData.
Hubspot
APRIL 13, 2016
As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. But sometimes, it just can’t be helped. That’s because maintaining a regular blogging schedule can be extraordinarily difficult. Brainstorming topic ideas, writing, editing, proofreading, publishing, promoting -- it’s a lot to ask from a handful of writers who have a plate full of client work to do.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
GreenRope
APRIL 13, 2016
CRM and Customer Service: What You Need to Know. Do you think CRM is just for sales? Think again. Here is why your CRM is a critical part of your customer service strategy. Shep Hyken, a customer service guru, believes that “customer service is not a department, but a philosophy to be embraced by everyone in an organization. It’s part of the culture of a company.” Well, we couldn't agree more.
LeanData
APRIL 13, 2016
A sales rep wandered to a booth manned by Brian Birkett at a recent conference and struck up a conversation. What do you think, he asked, about all of this ABM stuff? “He was like, ‘To me it’s seems like just a fad. It’s a buzzword There’s not much there. At the end of the day, focusing on a set of targeted accounts is just not new,’” recalled Birkett , the vice president of sales at LeanData.
GreenRope
APRIL 13, 2016
CRM and Customer Service: What You Need to Know. Do you think CRM is just for sales? Think again. Here is why your CRM is a critical part of your customer service strategy. Shep Hyken, a customer service guru, believes that “customer service is not a department, but a philosophy to be embraced by everyone in an organization. It’s part of the culture of a company.” Well, we couldn't agree more.
LeanData
APRIL 13, 2016
A sales rep wandered to a booth manned by Brian Birkett at a recent conference and struck up a conversation. What do you think, he asked, about all of this ABM stuff? “He was like, ‘To me it’s seems like just a fad. It’s a buzzword There’s not much there. At the end of the day, focusing on a set of targeted accounts is just not new,’” recalled Birkett , the vice president of sales at LeanData.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
APRIL 13, 2016
CRM and Customer Service: What You Need to Know. Do you think CRM is just for sales? Think again. Here is why your CRM is a critical part of your customer service strategy. Shep Hyken, a customer service guru, believes that “customer service is not a department, but a philosophy to be embraced by everyone in an organization. It’s part of the culture of a company.” Well, we couldn't agree more.
LeanData
APRIL 13, 2016
A sales rep wandered to a booth manned by Brian Birkett at a recent conference and struck up a conversation. What do you think, he asked, about all of this ABM stuff? “He was like, ‘To me it’s seems like just a fad. It’s a buzzword There’s not much there. At the end of the day, focusing on a set of targeted accounts is just not new,’” recalled Birkett , the vice president of sales at LeanData.
GreenRope
APRIL 13, 2016
CRM and Customer Service: What You Need to Know. Do you think CRM is just for sales? Think again. Here is why your CRM is a critical part of your customer service strategy. Shep Hyken, a customer service guru, believes that “customer service is not a department, but a philosophy to be embraced by everyone in an organization. It’s part of the culture of a company.” Well, we couldn't agree more.
Hubspot
APRIL 13, 2016
A well-executed survey has the power to uncover insights that you can use to hone your strategy, shape your product, gauge customer satisfaction, and more. While it's temping to share your findings right away, sometimes it's better to pause and reflect. By taking time to find the story in your data, you might find a way to share your findings that is far more valuable than a bunch of jumbled stats and takeaways.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
APRIL 13, 2016
CRM and Customer Service: What You Need to Know. Do you think CRM is just for sales? Think again. Here is why your CRM is a critical part of your customer service strategy. Shep Hyken, a customer service guru, believes that “customer service is not a department, but a philosophy to be embraced by everyone in an organization. It’s part of the culture of a company.” Well, we couldn't agree more.
Brandfolder
APRIL 13, 2016
A brand crisis emerges like a flame in a forest. As soon as you see signs of trouble, you want to diffuse the problem immediately — or else it’ll spread.
GreenRope
APRIL 13, 2016
CRM and Customer Service: What You Need to Know. Do you think CRM is just for sales? Think again. Here is why your CRM is a critical part of your customer service strategy. Shep Hyken, a customer service guru, believes that “customer service is not a department, but a philosophy to be embraced by everyone in an organization. It’s part of the culture of a company.” Well, we couldn't agree more.
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