Sun.Nov 10, 2013

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SMB Marketing Automation: Getting Started with Content Strategy

NuSpark Consulting

'Overcoming lack of understanding, resources, and content . We all have stories in our lifetime where we reference “chicken or the egg” regarding a reference to what comes first. This same concept can be applied to marketing automation for small and mid-size business. I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns.

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Content Repurposing: Best Practices for SEO Benefits

LeadSquared

“You don’t have to create content, day in, and day out. You just have to work on getting the content you already have… in the hands of more people.” -Derek Halpern, Marketing Blogger. When it comes to inbound content marketing, generating ‘off the press’ unique and fresh content daily is a major challenge. Then again, if you do not post new and valuable content on your blog, how will you entice and engage your customers?

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5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

'Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again.

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