Tue.Nov 29, 2016

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Better Social Selling, an Interview with Jill Rowley

markempa

Have you ever wondered about how you can leverage social selling for better lead generation and business development? In this post, I interview Jill Rowley Chief Evangelist and startup advisor for #SocialSelling on how to do just that. I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling.

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Dear CEO: The Era of Accountability Starts in 2017

ViewPoint

(Photo Courtesy of Kenny Madden). This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. I just love the simplicity of it; not to mention that it absolutely captures what is wrong with marketing in many if not most companies today. While marketing technology and marketing automation software are not totally to blame, they have made it easier to get more poor quality leads to sales faster than ever before.

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7 Common Myths About Big Data

Webbiquity

Guest post by Michael Ryan. There is much feverish online discussion about “big data,” particularly in relation to whether smaller firms that aren’t already accustomed to the use of advanced analytics should embrace it for their operations. Unsurprisingly, more than a few myths have arisen as a result. Here are just seven of the many misconceptions to have sprung up around big data in the last few years. 1.

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How Westworld and Google Algorithm Updates Are Alike

KoMarketing Associates

I don’t know if you’ve heard yet, but HBO’s Westworld is this season’s must-see show. From sci-fi action to a shirtless James Marsden, I highly recommend it. As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. No, I’m not talking about fabricating human-like hosts (robots) to live in Western times ( which would be awesome ).

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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4 Steps To Building A Data-Driven Customer Experience

Marketing Insider Group

We need to talk about data. What was once a seemingly abstract concept used only in science fiction movies and software development textbooks has now become a sort of secondary currency in the world of business. Data is a valuable resource that all organizations must tap into. In effect, a company is a little data […]. The post 4 Steps To Building A Data-Driven Customer Experience appeared first on Marketing Insider Group.

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Stronger Inbound Marketing With Interactive Content: How to Get Started

Marketing Insider Group

You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years. Essentially, inbound marketing means that by creating content that pivots around your customer’s interests while providing them insight and value, you naturally attract web traffic that you can then convert, close, and build long-term relationships […].

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Three Top Marketing Tools That Will Boost Your Campaign Performance

Tomorrow People

Are you making the most of marketing technology? Find out how to use these 3 indispensable tools to successfully deliver better marketing campaigns and results.

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When Facts Fall Short: Why Brands Need a Point of View

Contently

Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.” Twelve hours later, the post was removed from the site. download it here if you’re curious'> 1. Since 2013, the incident has served as an interesting learning experience for content marketers.

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3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment

Adobe Experience Cloud Blog

Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Lead management is a critical piece to effective sales and marketing alignment , and without proper planning and execution, leads cannot move smoothly through the funnel.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Infographic: How Tech Has Changed Black Friday

Contently

It’s true, tech is changing holiday shopping habits—not just because I skipped Black Friday this year to binge-watch the Gilmore Girls revival on Netflix. According to a new infographic from digital agency Sequence , customers are getting used to making their holiday purchases online. Actually, they prefer it, which shouldn’t shock anyone during a time when stores can feel overcrowded and understaffed.

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Key Video Benchmarks from Demand Metric’s 2016 Report

Vidyard

It’s really difficult to plan a journey if you don’t know your destination. Getting in the car and driving until you find something cool is a great way to spend an afternoon in your late teens, but the same concept is difficult to apply to your video marketing. It’s easy to produce video — but without knowing what you want to get out of it, and most importantly, the metrics for success, you may find your efforts aren’t producing the results you want. × Get the Report.

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Seeing is Believing

Lattice

Cornerstone OnDemand sees amazing results from their predictive programs.

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Study: Video Marketing Most Effective When Measured with Advanced Analytics

Vidyard

Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Keyboard vs. Pen: What's the Best Way to Take Notes?

Hubspot

Growing up, I was fascinated by my mom's shorthand notes. The cryptic symbols she'd write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language -- vestiges of a different time. "You'll never need to learn shorthand because you'll type all your notes," she explained. And as it turns out, she was right. These days, many of us have traded in our mechanical pencils and fancy notebooks in favor of laptops to ensure that our every word is perfectly spelled a

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Study: Video Marketing Most Effective When Measured with Advanced Analytics

Vidyard

Organizations embracing video as part of account-based marketing and personalization strategies Video expanding beyond marketing departments KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric.

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Virtual Reality vs Traditional Video: 7 Differences You Need to Know

Hubspot

Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. Audiences are loving it and want more: a 2015 study found that 81% of consumers would tell their friends about their VR experience, and that 79% would seek out additional experiences. The demand is so huge Deloitte predicts that by 2020 the global market may be worth around $30 billion.

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Learn How MidTown Uses JotForm Nonprofit Forms

JotForm

Midtown Educational Foundation is standing proof of what a community of dedicated people can achieve when they rally behind a cause. For Midtown, a nonprofit organization, the goal is to help low-income Chicago youth get on pathways of success through enrichment and academic programming, which the o.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Tools You Can Surprisingly Still Use for Enterprise Companies

Convert

If you are managing an enterprise website or business, there are a lot of tools that just don’t live up to the stability needed for thousands of actions. Tools like Buffer, Hootsuite, Aweber, and others often can’t handle the automation and volume of tasks you send their way without a lot of help. Fortunately, you.

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Better Social Selling, an Interview with Jill Rowley, Adobe Marketo

Markempa

Learn how to get better at social selling for better demand generation, prospecting, and business development with expert Jill Rowley Do you want to get better at social selling or help your sales team do the same? If not, you should. Here’s why. B2B marketing has gone through a modernization to align better with how people buy. Now it’s time for sales to step up.

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The trouble with Grammarly

JangoMail

Note: As of 4/18/2017, Grammarly automatically disables the extension if you’re on jangomail.com or app.jangomail.com. If you have already edited a message on our site using Grammarly, we’ll show an alert notifying you. However, since the extension will no longer work on our site, no new or newly edited campaigns will be impacted by the changes Grammarly makes.

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Creating Meaningful Experiences for E-Literates

The Freeman Company

Vodafone and FreemanXP discuss how the audience and consumer become maker, creator, and risk taker.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Maslow’s Hierarchy for SDR Teams

DiscoverOrg

In the last year, DiscoverOrg scaled our SDR team from 5 reps to over 20. As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well), how to keep those reps fed with leads, how to keep them motivated, and how to optimize their process and results. Here’s what I learned along the way. While building our SDR team, I thought about Maslow’s Hierarchy of Needs.

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What content to blog for Google search success

Biznology

After I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting something else. While learning how to write content to best support your marketing goals, the golden ticket is what to write, week-after-week, that will drive people organically, over time, more and more, to your website.

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12 Ways to Use Instagram for Small Business

Sprout Social

We all know the power of Instagram. Huge companies like Coca Cola, Starbucks and Nike dominate the space. Companies with established followings seems to have no problems getting engagement and results. But how can you use Instagram for small business? You don’t have to be an enterprise-sized company to get value from Instagram. In fact, the mobile app allows small businesses to compete with the “big guys.” If you’re not using Instagram for small business yet, you’re

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Marketing Automation: It’s Time You Got On Board

PureB2B

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability to convert them into paying customers.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

Imagine you own a business that films and produces yoga routines for at-home practice. As search engine results pages become more crowded, your chances of ranking for a popular industry keyword -- such as "yoga" -- begin to diminish. But as it turns out, that's not the end of the world. These days people are actually conducting more specific, conversational queries -- think: "how do I teach myself yoga?

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Marketing Automation: It’s Time You Got On Board

PureB2B

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. These modern tools have helped marketers establish more fruitful relationships with prospects, improving their ability to convert them into paying customers.

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How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach

Hubspot

Love it or hate it, data is essential to any agency professional's existence. And where there's data, there's reporting. Marketers can’t and (shouldn’t) avoid reporting, so they have to increasingly become proficient with it. As clients have become more knowledgeable and demanding about reporting, their analysis and insights expectations have become higher.