Avitage

MAY 7, 2016

Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. What if there’s a third way? This won’t be a breakthrough insight.

Marketing & Strategy 120

Marketing & Strategy B2B Curation Content 120

Marketing Insider Group

MAY 7, 2016

Who are we kidding. Moms are the greatest…and we definitely don’t hold back from showing her how much we love her, especially when it comes to Mother’s Day. But as it turns out, moms are getting a lot of money love too. In 2015, people in the United States spent a whopping $21.2B on that […]. The post For The Love of Mom – The Business of Mother’s Day [Infographic] appeared first on Marketing Insider Group.

Business 119

Business Marketing Content Marketing Content 119

NuSpark Consulting

MAY 7, 2016

As our world transforms in the digital age, some of the old barriers transform as well. Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, but they also give brands the tools for learning how to enhance that experience.

B2B Sales 109

B2B Sales Linkedin B2B Marketing B2B 109

Content Standard

MAY 7, 2016

Chances are, if you’ve had any sort of social media account for more than a couple months, than you have at one point or another been the recipient of an unsolicited message. Long lost classmates, ardent admirers, recently deposed kings looking for help with a back transfer—these messages can come in any shape or size from welcome surprise to unintelligible garbage.

B2B Marketing 46

B2B Marketing Ideal Customer Profiles Planning Content Marketing 46

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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