Wed.Nov 19, 2014

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The Content Marketing Word Of The Year?

Marketing Insider Group

'Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” After 2013’s word of the year selfie , the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping). It means ‘to inhale and exhale the vapor produced by an electronic cigarette or similar device.’ Some of the runner-ups were contactless, (relating to mobile phones and payments) and slacktivism, ( supporting a worthy cause with l

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Infographic: Mobile Market Domination and How to Adapt

Crimson Marketing

'Technology is undergoing a major shift. The dominant paradigm of the past, in which desktop or laptop computers were the primary technology for home and business internet access alike, has come and gone. Smartphones and tablets—or, collectively, mobile devices—are now dominant, and only increasing in importance. Whereas mobile devices used to be a luxury, that role is now being fulfilled by emerging wearable technologies.

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Does Your Inbound Marketing Funnel Have Enough Room For Trust?

Convince & Convert

'Do you remember the first time that you realized the true power of inbound marketing ? I do. I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. Through the talk, I collected more than 50 email addresses from the attendees. For months, I published new (and helpful) content on my blog, and emailed it to those subscribers.

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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

'For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. You can survey your customers to find out which competitors were included in their review. But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Be an Average Marketer and Nothing But That

Convince & Convert

'Are you asking the exact wrong question? Recently I was speaking at an event, and somebody asked me afterwards, “Well, tell me, Jay, what companies like ours are using these same marketing tactics? Show me evidence that other companies like ours are doing this.” That’s the wrong question. If you always seek inspiration from your competitive set, if you always need to look at a case study to prove that this works, if you always need to see what the average data is to make sure

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How to Be an Average Marketer and Nothing But That

Convince & Convert

'Are you asking the exact wrong question? Recently I was speaking at an event, and somebody asked me afterwards, “Well, tell me, Jay, what companies like ours are using these same marketing tactics? Show me evidence that other companies like ours are doing this.” That’s the wrong question. If you always seek inspiration from your competitive set, if you always need to look at a case study to prove that this works, if you always need to see what the average data is to make sure

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5 Tips for Crafting Provocative E-Mails That Work!

The ROI Guy

'D id you know that: Your prospects receive 32% more marketing campaigns and emails than just two years ago. 94% of customers have disengaged w/ a vendor because they received irrelevant or poorly crafted email messages / marketing campaigns. You want to connect and engage with new prospects, especially earlier in their decision making process, so you are using emails / LinkedIn in-mails to reach out.

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Marketing Planning for 2015: How to Create a Content Calendar for Your Firm

Hinge Marketing

'Creating a content calendar is just one important aspect of your marketing planning for 2015. After you have a content strategy in place that addresses your services and key topic areas, it’s time to create a content calendar. What is a content calendar and why is it important? A content calendar is a road map for your content marketing initiatives.

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How to Write a Cover Letter That Doesn’t Suck [Template]

Hubspot

'No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day? According to Author Tony Beshara''s survey of over 3,000 hiring authorities , 86% said cover letters are "not very important" when they were also receiving resumes.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Brand Bites: The Secret To Consumer Satisfaction

Brandfolder

Did you know that 89% of consumers would prefer that companies are honest about their operations, even when telling the truth reveals negative information? A recent study by [Cohn &.

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Content marketing vs. native advertising

E-Spirit

For B2C marketers, there apparently is some confusion about the line between the hot strategy known broadly as content marketing and so-called native advertising (long paid placements made to look like articles). Joe Pulizzi, founder of the Content Marketing Institute (CMI), takes to his content channel (otherwise known as a blog) to map out the differences.

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Creating Social Content Isn’t as Challenging as Leveraging Social Data, Research Shows

Content Standard

According to research by Harris Poll on behalf of social media management company Hootsuite, the majority of marketers understand the importance and usefulness of creating social content and engaging audiences. However, they find it particularly difficult to derive actionable value from the data they mine from social. The report draws from interviews with up to 750 current and prospective clients of Hootsuite in the United States, Canada, Germany, Australia, and other countries.

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Involving SEOs in the content creation process

Biznology

'If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. Content comes in many forms. In order to be successful you need a multifaceted team of highly skilled individuals working together. It is important to also involve an SEO in the content creation process and have them work closely with your content team.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Last Minute Lifts – How to Increase Traffic on Black Friday

Adobe Experience Cloud Blog

'Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. It is finally upon us, and here are some last minute ideas and tips to make sure your Black Friday is successful and goes off without a hitch. Be Socially Prepared. Most marketers have already spent their budget on search ads in the weeks leading up to Black Friday.

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7 Critical Components of Believable Testimonial Videos

Vidyard

What you do is pretty awesome. Where you work is sweet and the product or service you sell is stellar. We don’t doubt it. But your prospects might. That’s why testimonials are key: hearing this from someone outside of your office is even more persuasive and validating. Testimonials provide evidence that you actually do solve customers problems and in fact, offer some pretty cool benefits.

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Someone Mentioned You on Social Media. Should You Respond? [Flow Chart]

Hubspot

'When you''re first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. You''ve been told time and time again that responding to everything is a best practice for growing your following. Plus, since you probably don''t have that many people tweeting at you anyway, responding doesn''t take much time.

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Dear McDonald’s, You’re Telling the Wrong Stories: A Note to Your Marketing Executives

Content Standard

Dear McDonald’s: I know you’re going through a tough time. It’s all over the news , and it must be hard to have your dirty laundry aired on national television. I know I’m mortified when an unflattering photo of me is uploaded to Facebook—and I only have a few hundred “friends.” You serve billions every year. When I heard the news of your sales dropping and your executive team shipping out, I felt kind of bad.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince

Hubspot

'What makes a good story? Strong characters, some suspense, a bit of humor, and a clear outcome. Telling stories in business is no different; the same elements engage and compel us -- with one exception. The rational decision-making required in the business world needs an objective foundation. That''s where data comes to your aid. When you need to deliver an interesting message, prove a point, or communicate information to convince your boss, colleagues, or prospects, data is a great tool to use

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