Sat.Jan 05, 2013

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Social Customer Service: Why You Must Offer it Right Now

Social Marketing Forum

Social customer service is one of the most important domains of social business and social CRM. Here is why. Popular platforms like Facebook and Twitter have traditionally been used to air grievances about a company. Those who could not get proper customer service from a business found that social media provided a way for them [.].

The Best Branded Content of the Week: January 5, 2013


It’s the first week of January and it’s fairly obvious to this marketer that most of the big brands are still on vacation and withholding advertising and branding efforts until next week. Therefore, the branded content is slightly thin this week, but I have every confidence that we will see it return in full force as the month goes on. Nivea - Kiss of the Year. Pixar - Monsters University.

How Organizations Structure Social Media Teams and How to do Better

Social Marketing Forum

Nearly a year ago, Christopher Barger, author of ‘The Social Media Strategist‘ visited us for a Fusion Marketing Experience event and gave a great social business workshop, focusing on the internal social media processes and the social media team. But looking at some recent research (infographic below), there is a lot to improve… In last [.].

Inbound Marketing vs. Outbound Marketing

Direct Response Coach

Are you trying to decide between inbound and outbound marketing?  You don’t have to decide.  You can have them both. This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your marketing … not if you care more about solutions [.].

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Using Social Media for Sales Prospecting

Marketing Action

Gerhard Gschwandtner, Founder and CEO of Selling Power asked Shawn Naggiar, Act-On’s Chief Revenue Officer, “What’s changed about how social media impacts sales and marketing, and what do organizations need to do to stay up to speed?” He went on to tell how in Act-On’s early days, when Shawn was Act-On’s only salesperson, he learned how to use social media to find sales-ready prospects.

Top Internet strategy, marketing and technology links for the week of January 5, 2013


Here are the top Internet strategy, marketing and technology links for the week of January 5, 2013… 5 Ways to Get Your Business Into Shape for 2013  (Small Biz Trends) 21 Social Media Predictions for 2013 from the Pros  (Social Media Examiner) 3 Things Marketers Can Learn from the Media  (Mashable!) News & Notes

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