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SOCIAL MARKETING FORUM JANUARY 5, 2013  Social Customer Service: Why You Must Offer it Right Now Social customer service is one of the most important domains of social business and social CRM. Here is why. Popular platforms like Facebook and Twitter have traditionally been used to air grievances about a company. Those who could not get proper customer service from a business found that social media provided a way for them [.]. | DIRECT RESPONSE COACH JANUARY 5, 2013  Inbound Marketing vs. Outbound Marketing Are you trying to decide between inbound and outbound marketing? You don’t have to decide. You can have them both. This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your marketing … not if you care more about solutions [.]. | SOCIAL MARKETING FORUM JANUARY 5, 2013  How Organizations Structure Social Media Teams and How to do Better Nearly a year ago, Christopher Barger, author of ‘The Social Media Strategist‘ visited us for a Fusion Marketing Experience event and gave a great social business workshop, focusing on the internal social media processes and the social media team. But looking at some recent research (infographic below), there is a lot to improve… In last [.]. | DIANNA HUFF - B2B MARCOM JANUARY 5, 2013  Build Your New B2B Website with a Plan in Mind In my post, “ Why a Website Overhaul is Like Redoing Your Bathroom ,” I talk about how redoing your B2B Website is similar to redoing a room in your house. When you’re considering redoing a room, the first thing you do is call a contractor or an architect, and this person then asks you *lots* of questions in order to develop a plan. Integration with CRM (e.g. Your sales process. | | | | | | | |
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SAZBEAN | SATURDAY, JANUARY 5, 2013  Top Internet strategy, marketing and technology links for the week of January 5, 2013
Here are the top Internet strategy, marketing and technology links for the week of January 5, 2013… 5 Ways to Get Your Business Into Shape for 2013 (Small Biz Trends) 21 Social Media Predictions for 2013 from the Pros (Social Media Examiner) 3 Things Marketers Can Learn from the Media (Mashable!) 2013: The Year of Marketing Integration (Search Engine Watch) Your Website: Do You Know When It’s Time for a Tune-Up? News & Notes MORE >> -
MARKETING ACTION | SATURDAY, JANUARY 5, 2013  Using Social Media for Sales Prospecting
Gerhard Gschwandtner, Founder and CEO of Selling Power asked Shawn Naggiar, Act-On’s Chief Revenue Officer, “What’s changed about how social media impacts sales and marketing, and what do organizations need to do to stay up to speed?” ” “Social media has been a key factor in leveling the sales and marketing playing field, especially for small- and medium-sized businesses,” said Shawn. He went on to tell how in Act-On’s early days, when Shawn was Act-On’s only salesperson, he learned how to use social media to find sales-ready prospects. MORE >> -
SYNECORE | SATURDAY, JANUARY 5, 2013  The Best Branded Content of the Week: January 5, 2013
It’s the first week of January and it’s fairly obvious to this marketer that most of the big brands are still on vacation and withholding advertising and branding efforts until next week. Therefore, the branded content is slightly thin this week, but I have every confidence that we will see it return in full force as the month goes on. Here are the winners of the best (and possibly only) branded content of the week! Nivea - Kiss of the Year. Nivea gets the award for presenting the first campaign of the New Year. 16 Handles Ice Cream – “Snappy New Year” Snapchat Promotion. MORE >>
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