Sat.Jan 05, 2013

Trending Sources

The Best Branded Content of the Week: January 5, 2013


It’s the first week of January and it’s fairly obvious to this marketer that most of the big brands are still on vacation and withholding advertising and branding efforts until next week. Therefore, the branded content is slightly thin this week, but I have every confidence that we will see it return in full force as the month goes on. Nivea - Kiss of the Year. Pixar - Monsters University.

Inbound Marketing vs. Outbound Marketing

Direct Response Coach

Are you trying to decide between inbound and outbound marketing?  You don’t have to decide.  You can have them both. This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your marketing … not if you care more about solutions [.].

Using Social Media for Sales Prospecting

Marketing Action

Gerhard Gschwandtner, Founder and CEO of Selling Power asked Shawn Naggiar, Act-On’s Chief Revenue Officer, “What’s changed about how social media impacts sales and marketing, and what do organizations need to do to stay up to speed?” He went on to tell how in Act-On’s early days, when Shawn was Act-On’s only salesperson, he learned how to use social media to find sales-ready prospects.

Top Internet strategy, marketing and technology links for the week of January 5, 2013


Here are the top Internet strategy, marketing and technology links for the week of January 5, 2013… 5 Ways to Get Your Business Into Shape for 2013  (Small Biz Trends) 21 Social Media Predictions for 2013 from the Pros  (Social Media Examiner) 3 Things Marketers Can Learn from the Media  (Mashable!) News & Notes

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.