Golden Spiral
MAY 28, 2019
Keeping customers is the most cost-effective way for B2B companies like yours to grow and thrive. A mere 5% increase in retention can increase company revenue by 25-95%. Your company’s efforts to retain customers should include the marketing team throughout the customer journey.
Valasys
MAY 28, 2019
One of the primary goals for B2B marketers is sending the right message to the right people at the right time using the right channel. This is what contextual marketing is all about. HubSpot defines content marketing as, “The practice of personalizing your business to your audience based on who they are & what they want, need or do, rather than one-size-fits-it-all.”.
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Marketing Insider Group
MAY 28, 2019
You know content marketing is important. When you go to sell it to your partners, your lenders, or your C-suite, though, you need to have a solid content marketing budget in hand. How can you set up a content marketing budget that will stand up under scrutiny, bring in a hefty return on your investment, […]. The post 8 Tips to Set Up a Content Marketing Budget appeared first on Marketing Insider Group.
The Point
MAY 28, 2019
If you’ve ever received a notice of package delivery via Facebook Messenger, or resolved a technical issue with your cell phone via online chat, you’ll know that messaging, chat, and real-time communication are already huge trends in the way that B2C companies communicate with customers, and, in turn, the way that consumers prefer to communicate with brands.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MAY 28, 2019
“I’ll need that article in my inbox before you leave for the day.” “Are we still on track for getting those photos captioned and queued for the morning?” “Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?” Deadlines rule our lives. From a young age, we are […]. The post Deadlines are the Greatest Source of Content Marketing Inspiration appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
MAY 28, 2019
Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Set them too low, and you miss out on valuable revenue. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals.
BenchmarkONE
MAY 28, 2019
No business ever, in the entire history of pizza, has failed to have a set price for their goods. Pizza? Let’s back up. If you run a pizza shop, you have to charge your customers something for your ingredients. There are multiple factors involved, like the size of the pizza you’re buying, the toppings, and your overhead costs. Marketing agencies are no different.
SEMrush
MAY 28, 2019
If you are going to be in the SEO game, you have to pay attention to the latest and greatest Chrome extensions to keep up. In this video, I will review some needed, useful, and tactical extensions and plugins that will make your life easier.
Seismic
MAY 28, 2019
In case you missed it, here is part 1 of the Sales Enablement Chronicles interview. For this edition of The Sales Enablement Chronicles: Insights from the Inside , I interviewed John Chinello , Director of Global Sales Enablement at Tealium. John has held a variety of sales enablement positions at RE/MAX, Cars.com, Verve and now Tealium. He is also the Chapter President and Founder of the San Diego Chapter of the Sales Enablement Society.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Kapost
MAY 28, 2019
For nearly ten years, Kapost has pursued the mission of enabling its customers to speak in one consistent and compelling voice across all the touchpoints they provide in their customers’. The post Kapost Joins Upland Software appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
SEMrush
MAY 28, 2019
Last week, the #SEMrushchat topic was “Social Media to Grow Your Business“. I watched to see which tips our community contributed that I thought were unique and insightful, and I compiled the list for you. Check out the advice given and gain useful strategies you can put into place right now.
EveryoneSocial
MAY 28, 2019
The Most Interesting Employee Engagement Statistics. Looking for valuable and interesting employee engagement statistics? Then you came to the right place! Below I’ll discuss more about employee engagement and some interesting numbers that might be surprising, shocking, or just plain fascinating. Employee engagement is about improving your company workplace and culture so that employees feel more connected and dedicated to the goals and values.
SnapApp
MAY 28, 2019
If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. And we have an unconventional stance on the subject. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Both our sales and marketing teams live and breathe this ideology. It’s what helps both departments work as one unit, so together, we can drive deals forward and influence company growth.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Buffer
MAY 28, 2019
What if you had a magic wand and could make any change you wanted on social media ? Quite a question, right? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. We pulled up all the latest news and changes so that you’ll know what to expect next on social.
Scoop.it
MAY 28, 2019
Copywriting and SEO can’t be viewed as two separate endeavors. They’re closely connected, and you can’t be successful in one area without emphasizing the other. Unfortunately, a lot of copywriters either give SEO a half-hearted try, or they unknowingly make costly mistakes that limit their success. In this article, we’re going to focus on the most common blunders and how they can be remediated.
Kapost
MAY 28, 2019
Not long ago, I was lucky enough to serve as the moderator for a content marketing panel at Boulder’s annual Startup Week. The room full of marketers who braved the. The post Content Marketing Demystified: 5 Takeaways from Boulder Startup Week appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
Hubspot
MAY 28, 2019
Content strategy is a phrase that means a lot of different things to a lot of different people. For some, it’s a rigorous, drawn-out process that can take months to complete. For others, it’s a handful of slides. Or worse, whatever it takes for the client to sign off the annual retainer. It usually depends on the agency or in-house team you’re working with.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Integrated B2B
MAY 28, 2019
In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? Use nature-related metaphors like that of the symbiotic relationship between whales and suckerfish.
The Mx Group
MAY 28, 2019
The post Channel Management: 3 Ways Partner Portals Can Drive Sales appeared first on The Mx Group.
ClickZ
MAY 28, 2019
A new report has found that fear among marketers about their job security has increased between 2018 and 2019. The State of Marketing Technology 2019 report published by Walker Sands last month paints a broadly positive picture about the adoption of martech among businesses, but also highlights some of the negative aspects of the contemporary marketing context.
Leading Results Rambings
MAY 28, 2019
It’s almost summer – are you feeling the heat? I’m not just talking about the summer heat. I’m referring to the heat put on marketing teams as employees gear up for summer vacation and work piles up for those of you left in the office. Don’t let leads go unnurtured or customers unattended. What can you do to make sure your marketing doesn’t fall through the cracks as employees leave for vacation?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Atomic Reach
MAY 28, 2019
Do you believe your content is effective? Have you figured out your winning recipe? According to one of our most unique content marketing influencers , Dan McGaw, you cannot be a snowflake and win at content marketing. Dan McGaw is a Keynote Speaker, Storyteller and Author. From being an award-winning entrepreneur to serving the United States as an Ambassador of Entrepreneurship, Dan McGaw has positioned himself as an influential voice in content marketing.
Leading Results Rambings
MAY 28, 2019
It’s almost summer – are you feeling the heat? I’m not just talking about the summer heat. I’m referring to the heat put on marketing teams as employees gear up for summer vacation and work piles up for those of you left in the office. Don’t let leads go unnurtured or customers unattended. What can you do to make sure your marketing doesn’t fall through the cracks as employees leave for vacation?
Litmus
MAY 28, 2019
Given that we have team members based all over the globe, remote work is a big part of what we do. It’s a vital part of our company culture—it helps us hire the best people (no matter where they’re based), lets us keep a healthy work-life balance and be better parents , and empowers us to be more productive at work. . Still, there is just something special about being all together.
Leading Results Rambings
MAY 28, 2019
It’s almost summer – are you feeling the heat? I’m not just talking about the summer heat. I’m referring to the heat put on marketing teams as employees gear up for summer vacation and work piles up for those of you left in the office. Don’t let leads go unnurtured or customers unattended. What can you do to make sure your marketing doesn’t fall through the cracks as employees leave for vacation?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Digilant
MAY 28, 2019
Programmatic adoption is rapidly rising, but some healthcare brands are still wary of making the investment. Guidelines put in place by government agencies are confusing, and the uncertainties surrounding patient privacy and Health Insurance Portability and Accountability Act (HIPAA) regulations are blurry. Healthcare brands want to reach the right audience for their services or products, but they don’t want to cross ethical or legal lines by taking audience targeting too far.
Porch Group Media
MAY 28, 2019
Facebook continues to be the top social platform for marketers. 2.23 billion people log into Facebook every month. With such a massive number of users, it’s safe to say that many of your customers and prospects can be found on the platform. In fact, 95% of social media marketers say Facebook delivers the best ROI. . Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest a
nDash
MAY 28, 2019
As we get ready to enter JUNE – I know, where did time go?! – we’d love to highlight a few new features and improvements to the nDash platform. The nDash Staff Pick . Not sure who to send an assignment to? Not a problem! With the nDash Staff Pick, you’re able to upload the assignment you’d like written, and then ask our customer success team to make the call.
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