Webbiquity

MARCH 16, 2020

Guest post by Brooklin Nash. Marketing and sales are more connected (or at least, they should be aligned ) than ever. How are you closing the gap between the two? LinkedIn Sales Navigator can help. Yes, it’s typically thought of as a sales tool (it’s in the name, after all). But Sales Nav is powerful for B2B marketing, too. The platform helps you find your target audience, get to know those people and companies, and know when the sales team should act.

Linkedin 242

Linkedin B2B Thought Leadership Lead Scoring Lead Ranking 242

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Why? Because smart marketers know the value of email list segmentation.

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Segmentation Enterprise Management Tips Work Management 143

Content Marketing Institute

MARCH 16, 2020

The content production process seemed like a never-ending series of hurdles. But that changed when this content marketing team armed themselves with the right process and helpful tools. Here’s how. Continue reading → The post Helpful Tools to Streamline Your Content Production Process appeared first on Content Marketing Institute.

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Process Product Tools Content 122

Emplifi

MARCH 16, 2020

People are concerned for their wellbeing and businesses are uncertain about the economic future. As society spends more time in physical isolation, online communication has never been more important.

Product 83

Product Spending Business Social Media 83

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

MARCH 16, 2020

We’re pleased to be able to syndicate pieces from Consultants Collective member consultants, advisors and coaches who have shared their expertise with leading business publications. Today, we feature Consultants Collective member consultant Bill Hall , whose article originally appeared in Forbes. The baby boomer generation is retiring at a more rapid pace every day.

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Training Enterprise Management Work Management Thought Leadership 129

The Daily Egg

MARCH 16, 2020

We’re breaking down the top SaaS analytics tools into 4 key use cases—so you can mix and match the tools that meet your needs. The post Top 18 SaaS Analytics Tools for 2020 (By Use Case) appeared first on The Daily Egg.

Analytics 140

Analytics Tools Marketing 140

Engagio

MARCH 16, 2020

There’s no shortage right now of tips for how to work from home and how to run virtual events ( including ours ). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and resources. Though it’s tempting to say “business as usual” because that should create stability, it’s not our best bet.

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Ideal Customer Profiles Work Management Marketing Management Budget Programs 133

ClickZ

MARCH 16, 2020

30-second summary: Too often, the budget is wasted because the marketer driving the ship isn’t keeping pace with modern consumer behavior. The coming year holds great promise for digital marketers. In this article, we’ll take a look at two areas of great opportunity—two places you can focus to tackle these challenges head-on: real-time insights and real-time automation.

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Automation Allocation Marketing Automation Services Mobile Advertising 127

Litmus

MARCH 16, 2020

With the emergence of the coronavirus (COVID-19), brands are being forced to quickly act and adapt to a situation that changes daily. Email is the most powerful channel to stay connected to your customers , so brands are turning to their email marketing teams to keep customers and prospects informed—and to build trust in times of uncertainty. Is your inbox already filled with notifications about COVID-19?

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Tips Effectiveness Paid Search Agency Deliverability 126

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

xiQ

MARCH 16, 2020

The Coronavirus pandemic has brought businesses to a halt! Workers have been sent home, events have been cancelled and face-to-face meetings have become extinct. Marketing Doesn’t Have to Lose a Step! We have assembled a panel of marketing leaders and innovators from some of the world renowned companies to enlighten us about the challenges presented to marketing.

Webinar Metrics 104

Webinar Metrics Account Based Marketing ABM Marketing & Strategy 104

Oktopost

MARCH 16, 2020

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic.

Social Media 104

Social Media Media RSS Work Management 104

Liveintent

MARCH 16, 2020

Along with setting out to make oral care more accessible, fun, and enjoyable, Quip is always looking for the next way to reach a new audience. Early on, they were reliant on Facebook advertising but have now branched out and spend more on offline media than online media. At the head of this media diversification is Quip’s VP of Growth, Shane Pittson. .

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Advertisements Advertising Facebook Spending 98

Oktopost

MARCH 16, 2020

To our customers, partners and community: In response to the global coronavirus outbreak, Oktopost is closely monitoring the developing situation and taking proactive steps to make sure that our employees are safe while ensuring continuity of business operations. Our teams in Atlanta, London and Tel Aviv have already transitioned to work from home according to recommendations from local public health officials.

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Communities Social Media Efficiency Service 98

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

Heinz Marketing

MARCH 16, 2020

Most of the “how to work from home” blog posts I read last week missed one important element – how do you do it when your kids are stuck home with you as well?! I posted this question on LinkedIn last week hoping that other parents facing this new reality for the new couple/few weeks would have some ideas (proven or otherwise). And boy did you guys deliver !

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Template Linkedin Planning Tips 95

Bannersnack

MARCH 16, 2020

Spoiler: this article contains so many egg puns, it’s not even bunny. Easter is hopping up on us quickly, so we hatched a plan to make sure that this year you’ll be cracking everyone up with egg-tra special Easter jokes. But before we get into the puns section, let’s address an important question. How Did […].

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Planning Design Marketing 93

Convert

MARCH 16, 2020

Working remotely is the dream, isn’t it? Many office workers sitting in cubicles see it that way. Managers see it that way too, but also fear it is a productivity killer. At Convert, we’ve perfected “work from home”. It works for us now, but we’ve come a long way to create a reliable system. Four.

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Product 93

SmartBug Media

MARCH 16, 2020

Regardless of the complexity of your products or services, when it comes to your website, you have one goal: Make your website easy to browse, easy to navigate, and easy to understand. A lot of that ease of use comes back to educating your website visitors, especially in more technical industries such as manufacturing. One UX expert has developed a website-specific knowledge gap , which is the amount of information a user needs to know in order to successfully use your website.

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Marketing Websites Product Trigger Marketing Order 90

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Kapost

MARCH 16, 2020

The understatement of the century: We’re feeling the blow from Coronavirus. As marketers, nowhere is being hit harder than the event marketing front. So, in the spirit of hope and support for my fellow demand generation and event. The post Coronavirus Canceled Your Event? Here’s What Marketers Can Do Now appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Demand Generation Paid Search Agency Demand Event Marketing 77

Hubspot

MARCH 16, 2020

Recently, I took a leap of faith, and bought leggings online. I was nervous because of the obvious: I couldn't see the leggings in person or try them on in-store, and I wasn't sure how the sizing worked. I didn't want to pay for shipping and item tax without even knowing if I was going to love my purchase. During the checkout process, I kept thinking about how much I wanted to try the leggings on before I bought them, just to make sure I was making a good choice.

Buy 89

Buy Product Budget Programs Brand Identity 89

DemandBase

MARCH 16, 2020

Impressions! Visits! Pageviews! Clicks! Leads! Scale! More! More! More! My days used to be about casting as wide a net as possible but at the same time, to be as efficient as possible. I was thrilled to measure success with increases to the hundredth of a percentage. And at the end of the day, it was challenging (if not near impossible) to help Sales understand the value of our digital programs that didn’t end with the acquisition of an email address.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

Martech Advisor

MARCH 16, 2020

In the age of the "retail apocalypse", retailers are facing a harsh reality: invest in technologies to get ahead, or risk falling behind, writes, Dr. Anil Kaul, co-founder and CEO Absolutdata. Retailers closed out 2019 with solid gains, according to the National Retail Federation, which reported holiday sales grew 4.1% over the previous year’s numbers.

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Merchandising Amazon Startups Demand 75

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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

Content

DemandBase

MARCH 16, 2020

Two weeks ago, we were in the final stages of preparation for what would have been our seventh annual ABM Innovation Summit. Now, everything has changed. Although the COVID-19 virus will undoubtedly have far more broad consequences than merely the cancellation of events (indeed, on a day when the stock market has plunged more than 10% and 6.7 million people in my home state of California have been ordered to shelter in place for the next several weeks, it seems somewhat silly to even point that

Account Based Marketing 69

Account Based Marketing Thought Leadership Conference DemandBase 69

xiQ

MARCH 16, 2020

ABM in the age of AI: Persona vs Personality-Based Marketing. Watch our webinar and learn how to use personality-based marketing to gain buyer-specific DISC insights, analyze first-hand intent data to qualify leads, custom tailor your marketing and sales and scale 1:1 personalization. If you want to learn more about our products and solutions, you can call us at +1 (650) 815-4015 Ext. 700.

Account Based Marketing 62

Account Based Marketing ABM Personalization Video Marketing 62

Emplifi

MARCH 16, 2020

Social distancing is important during this worldwide pandemic, which means that companies need to work remotely. Do you have what you need?

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Paid Search Agency Marketing Companies Social Media 76

Litmus

MARCH 16, 2020

Multiple ESPs, Trello, Slack, Dropbox, Dreamweaver… no matter which tools your team uses, Litmus meets you where you work to improve your campaigns and simplify your workflow. The modern marketing stack is becoming increasingly specialized—and Litmus integrations are designed to save you time, boost team visibility, and improve efficiency. In our latest customer webinar, we walked through how our integrations work, how they help you save time and avoid errors, and how you can increase team visib

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Webinar Metrics Marketo Planning Paid Search Agency 61

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Outreach

MARCH 16, 2020

Deploying and onboarding new technologies to your sales team is no easy task, but we see creative change management solutions from our customers every day. From helping our customers onboard Outreach, we’ve learned first-hand secrets to managing change when deploying new technology. Here are a few of the change management techniques that our most successful customers are using to adapt to new technology and set their sales teams up for success.

Work Management 59

Work Management Outreach Digital Transformation Tips 59

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? It shouldn’t. The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. The result? Better email experiences for everyone. Before the European Union’s General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of emai

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

FunnelEnvy

MARCH 16, 2020

Unlike consumer marketers, B2B revenue teams often reason about their market at an organization or account level. That may be based on specific named accounts or company size, industry or other related firmographic attributes. Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information.

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Traffic Effectiveness Marketing Websites Personalization 57