Biznology

JUNE 15, 2018

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.” I was forced to edify them by explaining that it’s actually the opposite: “Amazon tests, so they have a lot of money.” Nowadays, everyone seems to have the testing religion.

Marketing Websites 162

Marketing Websites Amazon Video Marketing Creativity 162

Marketing Insider Group

JUNE 15, 2018

For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity Can Revolutionize How You Work. Have you ever noticed that when you’ve been successful at something you were also having fun? Joel Comm argues that there’s a connection there – a […]. The post Weekend Reading: “The Fun Formula” by Joel Comm appeared first on Marketing Insider Group.

Marketing 120

Marketing 120

Adobe Experience Cloud Blog

JUNE 15, 2018

Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page. Fortunately, it is easy to make your website more user-friendly.

Marketing Websites 134

Marketing Websites Mobile Marketing Thought Leadership Paid Search Agency 134

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything.

Content Marketing 98

Content Marketing Paid Search Agency Storytelling Content 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Only B2B

JUNE 15, 2018

How Graphics and UI can Generate More Leads Think about it for a second. What do you remember from the last website or blog you visited (except for. The post appeared first on ONLY B2B.

B2B 84

B2B Generation Marketing Websites Leads 84

Kapost

JUNE 15, 2018

Diving into video marketing is a powerful way to enhance B2B marketing strategy and customer interaction potential on many levels for any brand. A video is easy to access and. The post How to Use Video into Your Content and Marketing Strategy appeared first on Kapost Content Marketing Blog.

Marketing & Strategy 70

Marketing & Strategy Marketing Strategy Video Marketing Content 70

Liveintent

JUNE 15, 2018

We’re back with a brand new episode this week, and excited to announce that new LiveIntentionals are coming your way (finally). In the meantime, here’s a quick overview of what’s been happening over the past few months in the world of Facebook, GDPR, Google, Cambridge Analytica, Sizmek and more big players. The post A Mashup of Recent Adtech/Martech News In 2 Minutes appeared first on LiveIntent Blog.

Facebook 69

Facebook Google Brand Identity Branding 69

Hubspot

JUNE 15, 2018

Perhaps the personal YouTube name you made when you were 14 isn’t cutting it anymore (I’m looking at you, SoccerLuvr4444). Or maybe you’re striving to create a new brand identity, and you’d like a new YouTube name to reflect that. Whatever the reason, changing your name on YouTube is an easy three-step process. Before we jump in, it’s important to note that this guide will show you how to change the name displayed on your YouTube channel, and the one seen when you comment on people’s videos -- t

Youtube 69

Youtube Consulting Display Google 69

Brightedge

JUNE 15, 2018

Welcome to Part 2 of our 3-part SEO basics series, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series covered basic on-page SEO terms and definitions. In this segment, we’ll define essential SEO linking concepts and search engine directives. […]. The post A Guide to Basic SEO Concepts: Part 2 appeared first on BrightEdge SEO Blog.

SEO 59

SEO Segmentation Design 59

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

B2B Marketing Insights - WE

JUNE 15, 2018

Four out of five consumers use search to find local information before purchasing. Whether you’re a consultant, manufacturer, accountant, retail business or coffee shop, you need local traffic to your business. Local SEO can be a driver to bring this traffic to your business. This is critical because local traffic can often be the lifeblood of your business.

Traffic 56

Traffic SEO Business Ideal Customer Profiles 56

33Across

JUNE 15, 2018

Last Week, myself along with a few others from our UK team were lucky enough to visit a surprisingly sunny Amsterdam for Digiday’s Video Summit Europe. Publishers from throughout Europe came together. The post Digiday Video Summit: Monetizing Video Through Interesting Times appeared first on 33Across.

Video Marketing 48

Video Marketing Features 48

Outreach

JUNE 15, 2018

At Outreach, our users’ security is paramount. We take every precaution to protect your information so that you can focus on bringing innovations to market through your extraordinary products and services. That is why we are proud to announce Outreach has achieved ISO 27001 certification for the 4th consecutive year ! ISO 27001 is one of the most widely recognized and internationally accepted information security standards.

Outreach 49

Outreach Validation Marketing Management Advertising Agencies 49

Ontraport

JUNE 15, 2018

Running marketing campaigns without tracking in place is going into marketing blind, yet the vast majority of marketers still don’t have tracking in their own campaigns. The post Take the Guesswork Out of Your Marketing appeared first on The ONTRAPORT Blog.

Marketing 49

Marketing Campaigns 49

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Content Standard

JUNE 15, 2018

Last month’s arrival of the General Data Protection Regulation, or GDPR, was met with a range of responses by companies in Europe and around the world. Some brands saw the regulations go into effect with barely any friction at all. Others found themselves scrambling to put a bow on months of preparation and reform to their data collection practices.

Privacy 46

Privacy Transparency User-Generated Content Opt-out 46

Goolara

JUNE 15, 2018

For anyone interested in migrating an in-house server to Amazon Web Service (AWS), the question remains: How do I migrate my email marketing system and send email from an Elastic Compute Cloud (EC2) instance? If you don’t know what that means, don’t worry, we’ll explain it all. The important thing to remember is this: Goolara Symphonie can be run from AWS, giving cloud users a powerful tool to perform email marketing from their own environment.

Amazon 45

Amazon Email Marketing Elasticity Blast Campaigns 45

Heinz Marketing

JUNE 15, 2018

I called Mike Volpe this week to talk about sales and marketing alignment, but we talked first about competition. Mike is chief marketing officer at Cybereason and speaking next week at the Zoominfo Growth Acceleration Summit. Like many industries, cybersecurity is red-hot and highly competitive. Incumbents, newcomers, wannabees – all trying to get a finite number of prospects to pay attention.

Peer-to-peer 40

Peer-to-peer Word of Mouth Zoominfo Trade Show 40

Goolara

JUNE 15, 2018

They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR). It was a long hard slog, but when the dust had cleared, the feeling was that the Council of the European Union and the European Parliament had a regulation that would satisfy the privacy issues inherent with any new or future technology, without hampering individual ne

Privacy Policies 45

Privacy Policies Opt-out Opt-in Terms and Conditions 45

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

EveryoneSocial

JUNE 15, 2018

Make no mistake, social media represents one of the most fertile horizons for sales teams. Every prospect you’re trying to reach and establish a relationship with is on social. This is why social media is a must for any sales team operating in a competitive market. Join us on June 28th , when EveryoneSocial CEO, Cameron Brain will take you through the current social selling trends and practices.

Webinar Metrics 40

Webinar Metrics Case Study Case Studies Social Media 40

The Freeman Company

JUNE 15, 2018

Spotlight on insights from industry experts Bruce Mau, Andy Cunningham and Haluk Kulin on what’s driving the evolution of brand experience

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Brand Identity Branding 40

ViewPoint

JUNE 15, 2018

Increase the top line while reducing expense—it’s what every CEO wants—and what their sales and marketing leaders are looking for as well. Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it. Companies that execute this strategy more effectively than the competition will grow faster, more profitably—and individuals responsible for these achievements will be rewarded.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

Hubspot

JUNE 15, 2018

Like most small businesses, we used to get 90% of new clients from referrals. If we had more time, we’d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships. But we had limited time AND money. So we had to come up with a different solution. As a result, we built a follow-up email system -- using the free Email Templates tool from HubSpot Sales -- that generated $100,000 in the past 30 days.

Template 100

Template Click Rate Advertising Agencies Paid Search Agency 100

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Brandpoint

JUNE 15, 2018

The content (or marketing) angle is your brand’s unique perspective or opinion. Your content angle sets the tone for the entire piece and sets you apart from other organizations covering the same topic. It’s not what you say, but how you say it. That’s the essence of content marketing — finding a unique way to deliver essential information in an interesting and informative way.

Lead Ranking 82

Lead Ranking Lead Scoring Content Keywords 82

Hubspot

JUNE 15, 2018

It’s fair to say that Australia is one of the best places in the world to start a business, boasting a thriving tech industry and an entrepreneurial edge. But starting your own business comes with a ton of expenses -- and one of the biggest is finding office space to work your magic in. The good news is that you can vastly reduce this expense by opting to use one of Australia’s many coworking spaces, where you’ll also benefit from being in the midst of like-minded people who are willing to share

Best Practices 70

Best Practices Godaddy Startups Communities 70

Conversica

JUNE 15, 2018

The fourth industrial revolution is upon us. Connectivity, data, and processing power have come together to make disruptive technologies like artificial intelligence possible. While we are just scratching the surface on what we can do with AI, we’re seeing more and more companies – from fledgling startups to large corporations – begin to offer specialized AI applications.

Marketing AI 58

Marketing AI Conversion Business Work Management 58