Heinz Marketing

FEBRUARY 16, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 4 Ways Companies Can Bring Humanity Back to Business. Sales and marketing don’t have to be a numbers game, humans need connection.

Leads 70

Leads Lead Marketing Qualified Leads B2B 70

B2B Marketing Directions

FEBRUARY 16, 2019

Some pundits contend that account-based marketing will create better alignment between marketing and sales. In reality, ABM can be a catalyst for improving sales-marketing alignment, but it won't cause such improved alignment to magically materialize. The adoption of ABM will quickly uncover weaknesses in the relationship between your marketing and sales teams, and that's a good thing.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Planning 40

Messages that Matter

FEBRUARY 16, 2019

What happens when you aren’t using your position enough? By using it enough I mean consistently executing your position as the theme for all marketing communications. And repeating your position as much as possible in every marketing communication, and especially throughout your website. Many B2B software and technology marketers seem unaware of the critical role […].

Positioning 40

Positioning Software B2B Marketing B2B 40

Customer Experience Matrix

FEBRUARY 16, 2019

It seems a bit soon to wax nostalgic about the good old days of the Customer Data Platform industry. But the industry has become so bewilderingly diverse in recent years that it is tempting to recall simpler times when all a new product needed to promise was making it easier to unify their customer data. That was way back in 2016. Stride is clearly a next-generation CDP, on the market for under two years and including the analytic and orchestration tools common to new CDP systems.

Ideal Customer Profiles 120

Ideal Customer Profiles Generation Ad Frequency Segmentation 120

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