KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. 500 companies, in particular. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc. 500 companies, and data indicated that 95% of these businesses now use at least one social media platform.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

Launch Marketing

APRIL 2, 2020

In 2020 we are long past the beginning of the digital age. While technology is still growing and changing, we adapt more quickly to the convenience of the new tools being offered. The novel coronavirus pandemic (COVID-19) and the social distancing that comes with it is an unimaginable challenge, but fortunately numerous B2B organizations offer digital tools to help us live and do our jobs virtually.

B2B Thought Leadership 74

B2B Thought Leadership Webinar Metrics Social Media Skype 74

Strategic-IC

APRIL 2, 2020

How does sales and marketing change in a downturn? We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. What Approach Should Sales and Marketing Take Right Now? We’re all finding our way in this new world. What was normality just a few weeks ago is now a distant (and longed for) past.

Account Based Marketing 100

Account Based Marketing ABM Digital Transformation Terms and Conditions 100

Zoominfo

APRIL 2, 2020

As the coronavirus pandemic has continued to worsen, large companies like Amazon, Microsoft, Google, and many others have either encouraged employees to work from home or mandated it. Despite this, the transition to working from home is fundamentally more difficult for smaller businesses and not nearly as widespread.

Small Business Marketing 179

Small Business Marketing Amazon Business Google 179

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Kaon

APRIL 2, 2020

Kaon Interactive has helped visionary companies (such as Thermo Fisher Scientific , Amazon Web Services , and IBM) put in place their digital transformation platforms (global, redundant, cloud-based, and device- and venue-agnostic), making their transition to all virtual events and engagements seamless for their sales and marketing teams. When trade shows were canceled due to the global pandemic, these companies simply took their current interactive experiences online to deliver engaging and in

Digital Transformation 147

Digital Transformation Trade Show Differentiation Amazon 147

Content Marketing Institute

APRIL 2, 2020

It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading. Continue reading → The post When You Should (and Shouldn’t) Create Long-Form Content appeared first on Content Marketing Institute.

Content 132

Content Content Marketing Paid Search Agency Companies 132

The Daily Egg

APRIL 2, 2020

Creating a high-performance website doesn’t happen by chance. We often fall short of real success. Not because we’re written bad copy or made the wrong offer, but because we use the wrong website format. How do you know the best structure to use? According to Brian Massey, Conversion Scientist and author of Your Customer Creation […]. The post 5 Website Formats Proven to Get Results appeared first on The Daily Egg.

Marketing Websites 142

Marketing Websites Conversion Best Practices Marketing 142

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Without them, business decisions end up being made blind, based on what you think is going to work, rather than what is actually working. . Social media marketing analytics is big business. It’s projected to grow by almost $9.4 billion (USD) by 2024.

Social Media 126

Social Media Budget Programs Tools Media 126

Biznology

APRIL 2, 2020

Podcast: Play in new window | Download (Duration: 27:05 — 31.0MB). Did you miss our webinar: The Value of Employee Comms During COVID-19? Here’s a recap. Today we have a special episode of EE Voice: Mark Dollins (friend, comms pro and a former EE Voice guest ) and I recently conducted a webinar to discuss the value of employee communications during COVID-19 — as well as share best practices and helpful hints during this crisis.

Webinar Metrics 104

Webinar Metrics Consulting Practices Best Practices 104

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

APRIL 2, 2020

On February 26, 175 executives gathered at the Marriott Long Wharf hotel in Boston, Mass., to discuss the future of one of the world’s largest biotech companies. Within days, it was revealed that several of them were infected with COVID-19. Following this confirmation, all conference attendees were immediately asked to self-quarantine, and by early March, Biogen had effectively transitioned it’s 7,400 employees to a fully remote workforce.

Small Business Marketing 100

Small Business Marketing Business Comparison Amazon 100

Emplifi

APRIL 2, 2020

Revealing crucial insights into changing behaviors, Socialbakers' data shows how the marketing landscape has changed due to the coronavirus pandemic.

Social Media 135

Social Media Social Marketing Media Marketing 135

ClickZ

APRIL 2, 2020

30-second summary: The coronavirus pandemic could end up being the event that adds momentum for the automation of jobs in the digital marketing industry as companies try to survive and bounce back. Advances in machine learning have given rise to independent software providers building out packaged solutions to save time for media buyers. Systems that orchestrate marketing efforts with a more robust view of the customer journey encompasses a host of benefits driven by AI and automation.

Marketing AI 134

Marketing AI Work Management Marketing Management Paid Search Agency 134

Inbox Insight

APRIL 2, 2020

Go to them, or let them come to you? Account-based marketing and inbound marketing represent two very different approaches to gaining customers. But which one will deliver the best results? Reading time: 5 minutes. What is account-based marketing (ABM)? Account-based marketing proactively targets potential customers using personal communication and lead-nurturing in a more direct way.

Inbound Marketing 112

Inbound Marketing Account Based Marketing B2B Marketing Work Management 112

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Bannersnack

APRIL 2, 2020

Leaders realize that in order to prosper in this fast-paced business environment, innovation is vital. To achieve that, collaboration and creativity need to go hand in hand. Creativity is hard to define because everyone most likely has their own thoughts on what it means. However, I believe we can all agree that it’s often the […].

Creativity 105

Creativity Leads Lead Marketing Qualified Leads 105

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. Today, this journey often involves the use of search engines. As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search eng

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Optinmonster

APRIL 2, 2020

Are you struggling to work from home and be as productive as you were at the office? But no matter how many work from home tips your boss gives you, your day always seems to take a weird turn around lunchtime: This can be especially true if you’re working from home with a significant other, not to mention kids. But just like any professional skill, being productive while working from home can easily be learned.

Work Management 96

Work Management Tips Product Marketing Management 96

SmartBug Media

APRIL 2, 2020

During these uncertain times, it’s inspiring to see so many businesses opening their virtual doors a bit wider to help support healthcare professionals, educators, and families whose lives have been significantly impacted by the coronavirus outbreak. Generosity has not been limited to those on the front lines. In fact, we’re seeing free and discounted tools and trainings to support marketing, sales, and service professionals who are practicing Intelligent Inbound ® and might need an extra boost

Paid Search Agency 99

Paid Search Agency Marketing AI Tools Enterprise Management 99

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClickDimensions

APRIL 2, 2020

Work looks different right now for many of us. We have traded our workplace cubicles and offices for a seat in the home office or at the kitchen table. Our breakroom banter with co-workers has been replaced with lunchtime conversations with family, roommates or pets. The current COVID-19 pandemic has changed many things about our lives, including the way we work.

Work Management 92

Work Management Product Planning Tips 92

Heinz Marketing

APRIL 2, 2020

By Sheena McKinney , Executive Assistant at Heinz Marketing. A few months ago (pre-COVID), the thought of extra time and especially time at home would have conjured up a whole host of ideas and projects I could tackle. You know the kind. When you’re at work you think of things you need to do at home. When you’re at home you think of things you need to do at work.

Work Management 89

Work Management Paper Blogger Internet Marketing 89

BenchmarkONE

APRIL 2, 2020

Times aren’t exactly easy peasy right now. A lot of us have to scale back in any way possible. This effects morale, how we do our jobs, and our strategies. . When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. But when you need some additional exposure, it’s one of the best methods for getting the job done.

Press 88

Press Tips Business B2B Thought Leadership 88

Hubspot

APRIL 2, 2020

You've had the thought. You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a podcast. One of podcasting's most endearing qualities is its accessibility. Not only can anyone make a podcast , but everyone should make a podcast. Yeah, I said it.

Budget Programs 91

Budget Programs Hubspot Software Best Practices 91

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Oktopost

APRIL 2, 2020

Times are evolving for B2B communication. As the world depends on video-conferencing amidst the crisis, cross-cultural issues are becoming ever more present. We are proud to continue the conversation in the Oktopost original discussion series, “The Globalization of Social Media.”. As Charles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent that survives.

B2B Thought Leadership 77

B2B Thought Leadership B2B Thought Leadership Broadcasting 77

SendGrid

APRIL 2, 2020

Add another layer of email protection and build your brand with a new standard known as BIMI. The post What Is BIMI? (Brand Indicators for Message Identification) appeared first on SendGrid.

Brand Identity 82

Brand Identity Branding Ad Building Practices 82

Hinge Marketing

APRIL 2, 2020

Today, we’re going to talk about five top measures of M&A success. In 2020, the fundamentals continue to look strong so we can expect quite a few more M&As in our industry. TRANSCRIPTION: Today, we’re going to talk about five top measures of M&A success. In 2020, the fundamentals continue to look strong so we can expect quite a few more M&As in our industry.

Cross-Selling 77

Cross-Selling Video Marketing Acquisitions Paid Search Agency 77

Moz

APRIL 2, 2020

Posted by randfish Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Wh

Paid Search Agency 82

Paid Search Agency Planning Advertising Agencies Terms and Conditions 82

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Convert

APRIL 2, 2020

Among the 200+ factors that determine how a website does in SEO, content, links, and speed form the three key ones. Conversion rate optimization experiments (A/B tests, split URL testing, personalizations, etc.) can impact each of these. So naturally, if you’ve a high-traffic landing page, you’d be worried about experimenting with it because… … you.

SEO 81

SEO Landing Pages Conversion Rate Traffic 81

xiQ

APRIL 2, 2020

Social distancing is the new normal in the business world. Face-to-face meetings and events are either cancelled or postponed. Being able to successfully conduct virtual meetings and events is the need of the hour. Watch an engaging discussion between Gianni Giacomelli – Chief Innovation Leader at Genpact and Head of Innovation Design at MIT CIDL and Usman Sheikh – Founder and CEO of xiQ, as they explore what going virtual means, the role of artificial intelligence-based tools and ho

Marketing AI 71

Marketing AI B2B Account Based Marketing ABM 71

Seismic

APRIL 2, 2020

There’s no doubt that times are changing – that includes sales as much as any other profession. Offices are closed, and workforces are distributed across remote setups. In-person interaction has been taken off the table for the time being, with the new normal living online and through video chats and emails. Sellers have already been adapting to changing buyer expectations, and to a more tech-savvy business landscape.

Peer-to-peer 76

Peer-to-peer Outreach Efficiency Conference 76