Sat.May 28, 2016

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How to Win Influencers and Friend People

Marketing Insider Group

If this headline sounds familiar, it’s because Dale Carnegie wrote the bestselling book about social influence, “How to Win Friends and Influence People” in 1937. Even though digital influence wasn’t around back then, the basics of human connection remain the same: How you choose to connect with people (online or offline) influences your business. When […].

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How Will Machine Learning Change the State of Digital Marketing?

Content Standard

If you don’t understand machine learning (ML), it’s time to give yourself a crash course—especially as it relates to marketing. Just as SEO, programmatic buying, and other new technologies have revolutionized certain aspects of the marketing industry, ML figures to change the whole process, from how we handle simple marketing tasks to how we approach the larger task of telling brand stories.

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Social Media News You Can Use: Character Count, Customers & Content

Sprout Social

This week in social media, Twitter announced it was adding more flexibility to Tweets, Rebekah Radice shared how small businesses can market themselves on social media and Stephan Hovnanian dropped some knowledge on ways that brands can better appreciate their advocates. Twitter: Express Even More In 140 Characters. In the coming months we’ll make changes to simplify Tweets including what counts toward your 140 characters.