Wed.Nov 07, 2012

Trending Sources

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Learn from those who are bigger, faster and stronger.

The Five Metrics that Must be on Your Marketing Dashboard


by Laura Patterson, VEM and Julie Schwartz, ITSMA. Marketers are always asking us, “What are the five most important metrics that should be on our marketing dashboard?” These marketers want a template; a quick and easy answer so they can move on to their next challenge. Well, we’re not giving them the easy way out. What does senior management expect marketing to contribute towards these outcomes?

The New, Old Rules for Winning Fans and Influencing Followers

grow - Practical Marketing Solutions

By {grow} Community Member John G. Olson. Dale Carnegie. heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age. It reminded me of a book I read decades ago, Dale Carnegie’s classic  How To Win Friends and Influence People ,  I paged through it again and was reminded of its timeless wisdom for garnering social influence. about had it!” John G.

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Customer Case Studies: More Effective, Loss Costly

Stories that Sell

Time and again, I've posted on the effectiveness of customer case studies. But now, there's more evidence that they not only work, but also that they're one of the least expensive content marketing options out there. In a 2011 survey by TechValidate , 126 B2B marketing and sales professionals weighed in on their challenges and strategies for content marketing. Conclusion.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

The 5 Indispensable Requirements of Modern Marketing

It's All About Revenue

by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. The Internet, mobile, social media, and analytical tools available have flipped the equation. Where once sales was able to control most of the buying process, customers now can run the table. This is a daunting amount of responsibility. Digital Body Language. But that’s not enough. It’s Social and Mobile.

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Blog Writing: 5 Tips to Break a Blogging Rut

Writing on the Web

Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. Reaching customers on an individual level. Read other blogs.

13 Types of Product Content Sales Needs to Close More Deals


As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. But there's a lot more to it, my friend. That changes today. Product Marketing Content. 1) Product Videos.

I have seen the future of B2B marketing. It’s on Forbes.

Chris Koch

I’m sure I don’t need to introduce you to Forbes’ “BrandVoice” program (used to be “AdVoice). The guy who manages the platform at Forbes, Lewis Dvorkin, (if he also created the platform he’s a freakin’ genius) recently wrote about its power to disrupt traditional journalism , citing my new employer, SAP, as one of the companies that sometimes get more hits for the stuff it posts than Forbes’ own journalism. He concludes that journalism (what little is left of it) is safe from the assault of brands like SAP. Reinforcing the no-pitch rule. But hey, I’m a known crank. This Makes My Teeth Itch.

B2B Marketing Trends for 2016

How Social Media Is a Lot Like Sex [DATA] #socialsmushing


Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? Check out our new slide deck below, which you can also find on SlideShare here. The similarities are really quite striking. Have a look, and feel free to tweet the deck (#socialsmushing) or share it on Facebook. And hey, don't feel awkward. Just a heads up.).

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The Future of Online Advertising

It's All About Revenue

by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? Wrong, says Eloqua’s Chief Technology Officer Steve Woods. While online ads have commonly been about delivering ads to buyers who have interacted with a brand, now there’s the ability to personalize by delivering ads based on where the person is in the buying cycle. At Eloqua Experience , Steve took time to share the online advertising trends shaping the industry. Check it out in the video below. Click here to view the embedded video. It’s free.

Get Maximum Impact From Your Sales Technologies

Jill Konrath's Fresh Sales Strategies Blog

What sales tools do you use to open doors & close sales? If you’re concerned that you’re not getting the maximal impact from them, check out my interview below with Jonathan London , co-author of Using Technology to Sell. Click to download one chapter. ). Ever since I’ve known Jonathan, I’ve been impressed with his depth of expertise regarding what it takes to “get the business.” I know you’ll get some golden nuggets from reading about his perspectives. JILL: What are the biggest mistakes you see sales organizations make relevant to technology? What are they?

3 Simple Ways to Connect with Your Target Audience


The B2B Demand Gen Marketing Playbook

Six YouTube Tools and Tips For Social Media Success

WindMill Networking

Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. In fact, YouTube gives marketers everything they need to succeed as video creators.

Remarketing 101 – The Basics You Should Know

Vertical Response

Did you know that over 95% of users leave websites without converting ? Ninety-five percent?! It’s hard enough getting customers just to visit your web site, so using creative tactics to keep visitors engaged is important, and that’s where remarketing comes in. What is remarketing? conversion can range from making a purchase, to inquiring about more information, or taking some other desired action.

Does a 200% Return on Investment Sound Exciting?

Tomorrow People

Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind. The old-fashioned ‘push’ methods of marketing are too expensive and easily tuned out by today’s sophisticated digital audience. The internet and social media have changed the rules of the game. Inbound marketing is a far more subtle method.

4 Areas of Importance to Focus on When Creating a Customer Community

Modern B2B Marketing

by Liz Courter Over the last year I have been busy learning about how a community can not only help with customer retention and satisfaction, but it can also help customers achieve personal and professional growth. By building out a community for your customers, you can show them that you are invested in their success and create a high level engagement for current and future customers.

B2B Marketing Trends for 2016

Small Business Strategy: 10 Trends to Watch


As you read this, the business landscape is shifting right under your company’s foundation. How customers make decisions, how they discover, communicate, and share, how they influence and are influenced, is evolving considerably. In fact, customer behavior is not only changing, it’s fragmenting and opening the door to new touch points. Your business will now have to compete for the customers you know and additionally, a new breed of customers that you need to know. At the heart of this customer divide is technology. They’re empowered and they’re entitled. News & Notes

INFOGRAPHIC: Social Media ROI Myths

Client Bridge

While most marketers agree that social media brings many benefits, how to measure social media's return on investment is still something of a challenge. From WOMMA (Word of Mouth Marketing Association), here's an infographic that dispels three myths of social media ROI. View Original Article

Top 10 Tips for Exhibition Marketing in the Social Sphere.

Savvy B2B Marketing

Today's guest post is written by James Barnett who is an Exhibition Marketing enthusiast and former Business Consultant researching the Social Sphere’s relationship with the Creative Industries on behalf of Nimlok UK, distributor of Modular Exhibition Stands. Top 10 Tips for Exhibition Marketing in the Social Sphere. Exhibition Marketing has a unique relationship with the social sphere, as social media platforms allow you to communicate your messages with contacts and build relationships. Twitter, What to Tweet? Tweets should be focused on encouraging traffic to visit your stand.

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Turn Prospecting Rejection into Sales Pipeline

Sales Intelligence View

Outbound prospecting requires sales reps to put a lot of time into researching companies and planning a sales strategy. The extra effort makes a “NO!” from a prospect even bitterer than a “NO!” from an inbound lead. The rejections are inevitable, so how can sales reps turn a no into a yes? Get Rid of “I” and Make it About “You”. Try to make every sentence about your prospect. Be Inquisitive.

A Content Formula for Complex B2B Organizations

Does a 200% Return on Investment Sound Exciting?

Tomorrow People

Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind. The old-fashioned ‘push’ methods of marketing are too expensive and easily tuned out by today’s sophisticated digital audience. The internet and social media have changed the rules of the game. Inbound marketing is a far more subtle method.