You may not know it, but your company page already exists on Facebook. And, it’s blank.
Why? Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. If your company page did not exist, Facebook created a blank page for you.
If an employee types in a variation of your company name, Facebook will create another company page. This can happen even if you have a branded Facebook company page. The employee may misspell the company name, abbreviate it, or use an old name. All can result in the creation of a blank company page.
So, even if you don’t plan to enter business messages on Facebook, you should consider creating a basic company, firm or organization page with your brand on it. Then, give your employees the link to the correct Facebook page and ask them to make sure they connect to it. You’ve invested in your brand – don’t allow blank!
New Incite provides social media planning, Facebook page creation and outsource social media messaging. Contact us today for more information on how we can help you establish a credible Facebook presence.
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