Mon.May 07, 2012

Trending Sources

Everything you wanted to know about Twitter Chats

grow - Practical Marketing Solutions

I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Twitter Chats have become an important networking and sales tool. In fact, you can even make money off of Twitter chats.

Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. You have staff, tools and resources. You have a clear strategy, well-defined goals and an execution plan. You have executive support. But how long will it last? How long will you have the resources and support you need?

A proud American company that never understood digital

grow - Practical Marketing Solutions

A long, long time ago I had to pick an online platform to store my photos. What better brand name to trust with your photos than Kodak, right? Wrong. For a century Kodak WAS photography. The tech. The fun. The innovation.

Industrial Content Marketing with Purpose

Industrial Marketing Today

In my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk about why your content marketing must have a purpose. With the abundance of content available on the Internet these days, it is difficult to rise above the noise and get noticed. Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

Biggest Dilemma for Men Using QR Code on Indoor Advertising?

Marketing Edge

So I’m standing at a urinal doing what guys do in that position, which is stare at indoor advertising and I’m faced with a dilemma, what to do with my other hand. You see as a geek. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. advertising Blog Post Facebook mobile Facebook apps Indoor Advertising Mobile Contests QR Codes

The 10 Best Marketing Infographics of 2012 (So Far)

Hubspot

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? Ha, just kidding. You know what infographics are! They're this , and this , and this. But those are all so 2011.

Does Automation Impact Lead Conversion Rates? [CHART]

It's All About Revenue

by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate.

11 Apps Every Marketer Should Download

Hubspot

Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software !

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Top Four Ways to Convert Social Networkers into Customers

B2Bbloggers

So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You just have to understand one thing. Nobody cares about your product. So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts.

B2B 30

How to clean up a cluttered website? Content analytics is the answer

Biznology

Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda.

Give Your Customers Uplifting Content to Kick Off Each Monday

Content Marketing Today

Lynda McNutt Foster Delivers with Her Weekly Launch List. . Lynda overflows with brains, enthusiasm, creativity, and fun. So, I wasn’t surprised to find her new weekly newsletter unique in its approach to its recipients.

Marketing Made Simple TV premiers this Thursday at noon

Fearless Competitor

This is the new weekly online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. You’ll find the show at www.marketingmadesimple.tv and other sites, including. DBMEI and YouTube.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

B2B Marketers: It’s Time to Claim Your Facebook Company Page

B2B Marketing Traction

You may not know it, but your company page already exists on Facebook. And, it’s blank. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. If your company page did not exist, Facebook created a blank page for you.

Dell Launches Social Media Training for B2B Channel Partners

Social Media B2B

Dell recently launched a social media training program for its B2B channel partners “to help our partners fully leverage social media tools to improve the lines of communication while elevating their own marketing efforts.”

Stats to think about when putting together a great tweet

Ad Your Comment Here

I was plowing through the May issue of Harvard Business Review and came across some good statistics on Twitter that can help us all make better tweets. The full article is worth a read (it’s a quick one, so why not!),

How to Conduct a B2B Marketing Content Audit

Fearless Competitor

In my research I find many companies with content on their websites for their lead generation programs – white papers, e-books, webinars, etc. Those companies are undoubtedly asking themselves…. Is our content really working for b2b lead generation ? Is it engaging our target audience? Is it helping us win business? To answer these questions, we need to first go back to the goals of Content Marketing. I see three key goals: To get the attention of prospects. To earn their trust.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

INFOGRAPHIC: Social Video

Client Bridge

AdAge defines "social video" as the use of video as the central organizing element for social interaction and storytelling online. Today, social video accounts for 51% of all Internet traffic. From ViralTracker, here's an infographic that shows why marketers should embrace the social video trend by moving away from the push model with video that is engaging, likeable and sharable. View Original Article

Give Your Social Media Campaign a Face with Video

WindMill Networking

Social media has brought the idea of personal branding for executives more into the forefront today than in years past. The TV show “ Undercover Boss ” is a perfect example of personal branding.

Niche vs General Marketing: What's the Difference?

SnapApp

Successful businesses generally use one of two marketing strategies. They can try to appeal to everybody -- like Walmart or McDonald's -- or they can aim for a small but dedicated core group. This second approach, called niche marketing, has successfully created businesses focusing on customers ranging from scrapbooking aficionados to Dungeons & Dragons enthusiasts. Finding your niche market means focusing your efforts on a very targeted group. Photo by Richard_of_England).

How Does Your Inside Sales Team Deliver A Message?

Sales Prospecting Perspectives

A lot has been written lately on the AG Salesworks Blog about different approaches to inside sales/teleprospecting and specifically about having “business conversations” with the right people within our target audiences. Recently, I was reading a number of articles from various sources on the web, and I stumbled upon an article posted on Inc.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Social Business: Where It’s Been & Where It’s Going

Sazbean

“Chasing the past, I stumbled into the future” – T A Sachs. I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present).

Top 50 Sales & Marketing Influencers for 2012

Your Sales Management Guru

Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. **revised Posting. KNOXVILLE , Tenn., May 7, 2012— Ken Thoreson , author of the award-winning Your Sales Management Guru blog, articles and book series for sales leaders, renowned consultant, columnist and speaker, and Acumen Management Group Principal, was named to Top Sales ’ “ Top 50 Sales & Marketing Influencers for 2012 “ list.

In Social Media -- Timing is Everything

Manhattan Marketing Maven

Nielsen recently released State of the Media Advertising & Audiences. It got me thinking about timing and digital media. While time has been a critical planning factor in traditional media, digital marketers don’t think in terms of prime time, roadblocks or time triggered communications as much as their offline counterparts.    That strikes me, as a missed opportunity since timing is everything in life and in marketing.

The Results Are in! Takeaways from VR Email Tests: Offer Edition

Vertical Response

We’ve given you quite a few ideas lately on the different components of your email campaigns that you could test ( CTAs , Personalization , etc.), but had yet to give you any tips on how to could mix up your copy/content itself to generate better results. Time to remedy that! Tale of the Tape.

CTR 1

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

E-Quip Blog: Harnessing the Power of Change

E-Quip

Harnessing the Power of Change. If you plot the pace of societal and technological change over the course of human history, you see a generally linear pattern of growth over centuries until you reach the post-World War II era