A long, long time ago I had to pick an online platform to store my photos. What better brand name to trust with your photos than Kodak, right? Wrong. For a century Kodak WAS photography. The tech. The fun. The innovation. was saddened, but not surprised that Kodak announced yesterday that its photo-sharing site has been sold to Shutterfly as part of its Chapter 11 fire sale. What an amazing turn of events for this once proud and dominant company. How could a brand that strong lose it so fast? The company had everything it needed to succeed. The name. The technology. The resources. MORE >>

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? Ha, just kidding. You know what infographics are! They're this , and this , and this. But those are all so 2011. What has 2012 delivered marketers in the way of awesome infographics? This post has rounded up the best of the best -- the ones that are chock full of information, excel at data visualization, and deliver brand new data to marketers. Take a look at our favorite marketing infographics so far in 2012! From Mavenlink. MORE >>

In my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk about why your content marketing must have a purpose. With the abundance of content available on the Internet these days, it is difficult to rise above the noise and get noticed. Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process. See Content Marketing: Think Like a Publisher, Act Like an Investor ). What am I talking about? MORE >>

Barb Cote. Creativity is not a trait that we inherit in our genes or a blessing bestowed by the angels. It’s a skill. Anyone can learn to be creative and to get better at it.”. So says author Jonah Lehrer in his new book, “ How Creativity Works.”. Three key thoughts from his book reminded me how we have committed to a culture of creativity here at SIGMA: 1. For prompting creativity, few things are as important as time devoted to cross-pollination with fields outside our areas of expertise.”. We have to either work together or fail alone.”. Guess who wins? MORE >>

Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software ! And the functionality of these apps is ever-expanding, which is good news for marketers, because it means you can now download an app that does more than just fling angry birds at little green pigs. That's right -- now there are apps out there that make a marketer's life easier, and even make them better at their jobs. Here are what I consider to be 11 must-have apps for marketers so you can really make a dent in your career! 1) Evernote. 3) GoDocs. MORE >>