Sat.Apr 14, 2012

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Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! It has been an incredible journey so far. Come along with me as I take a trip down memory lane…. I remember registering my DBA as “Tiecas Type & Graphics” on April 14, 1987 with the Harris County Clerk’s Office in Houston, Texas. I had read an article in Inc.

Top Internet strategy, marketing and technology links for the week of April 14, 2012


Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? AdAge). Top 25 Most Social CIOs: Who’s the Most Active in Social Media? Mashable!). Five Twitter Tips for B2B Marketers (Marketing Profs). Monetize Your Social Site Without Annoying Your Users (GigaOM).

Slideshare: The Quiet Giant of Content Marketing

Fearless Competitor

Don’t know if you heard the news, but Slideshare is now totally re-written in HTML5. So what? Two main benefits: Google can now search INSIDE your slides, so it rocks at SEO. It is now very mobile friendly. So it looks great on smartphones like Androids and iPhones. And DemandGen Report shared this article: SlideShare Scoring High Marks For ROI, Integration Among B2B Marketers.

Infusionsoft Revamps Its Interface, Adds New Campaign Builder, Web Analytics and Lead Scoring

Customer Experience Matrix

Infusionsoft introduced its latest release earlier this month. This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. Stated so plainly, this doesn’t sound like much. But Infusionsoft says it’s the biggest release in company history and I've no reason to doubt.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.