Sun.Mar 29, 2015

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Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark Consulting

'There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn.

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A clever way to generate more tweets – and expand your audience

Direct Response Coach

'Even if you have no experience or interest in Twitter, this technique could work for you. ——————-. Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.].

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4 Ways to Delight Visitors With Your 404 Error Page

Hubspot

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Maybe the developer forgot to remove that link when they deleted that blog post. Or maybe they updated the site and an extra sneaky character got into the link URL.

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Making Marketing Personal in B2B

TaylorMadeIn KEW

I’ve been asked to speak at Marketing Week Live on 30 April this year on the topic of ‘Making Marketing Personal in B2B’ and I’ve been doing a lot of thinking about how I wanted to approach this subject. Because there’s a lot of talk in B2B marketing circles lately about how we can ‘personalise’ the marketing experience. But, I’ve realised that, for me, the real challenge isn’t around personalisation, it’s around making marketing personal to the customer, which are two very different perspective

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The 2015 Modern Marketing Experience Begins Now

SnapApp

The Oracle Marketing Cloud Modern Marketing Experience (MME) kicks off this week in Las Vegas. This is Oracle Marketing Cloud’s biggest event, with over 2,500 expected attendees gathering to celebrate a year filled with top-notch marketing, innovation, and creativity. A Celebration of Marketing. 2014 was a great year for content marketing. Marketers began to reap the benefits of offering extraordinary content throughout the buyer’s journey as they created more engaging experiences and saw their

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How to Develop Content "Astronomically"

B2B Marketing Directions

Research shows that producing enough content remains one of the greatest challenges facing B2B marketers. ( B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends - North America ) For the past several years, the volume of content needed to fuel effective marketing programs has been growing exponentially for four basic reasons: The need to make content relevant for individual buyers at every stage of the buying process The short lifespan of many content resources The need to publish content

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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40
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Digital Marketing Tactics [infographic]

GreenRope

Which Digital Marketing Tactic Has The Biggest Impact on Revenue? By Nicole Slocum.

Tactics 40