Writing on the Web

JANUARY 30, 2014

'Turning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog.

Case Studies 136

Case Studies Youtube Top of Funnel Case Study 136

Convince & Convert

JANUARY 30, 2014

'In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. Thanks in part to a timely re-tweet by Tim O’Reilly , that article went on to be our 3rd most seen blog post in our 2.5 years of content. I think it’s fair to say that our prediction was pretty spot on. 2013 was the watershed year where we witnessed the continuous invasion of sensor technologies into all ‘things’ – enabling.

Internet Marketing 141

Internet Marketing Social Marketing API Social Media 141

SugarCRM

JANUARY 30, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Loopfuse 103

Loopfuse Advertising Agencies Gartner Forrester 103

Convince & Convert

JANUARY 30, 2014

'Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both companies and news outlets. Announced on January 16, Instafax is the new media extension of the BBC News’s former teletext service Ceefax, which was phased out in 2012.

Video Marketing 138

Video Marketing Communities Marketing Management Mobile Marketing 138

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SugarCRM

JANUARY 30, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Loopfuse 101

Loopfuse Advertising Agencies Blogger Gartner 101

Vidyard

JANUARY 30, 2014

At the start of November I put together ten video marketing predictions , and it’s pretty cool that – just one month into the new year – we’ve seen three of them play out. This week fast food burrito brand Chipotle announced a new online miniseries of four short episodes set to premiere February 17 on Hulu. The satirical (and seemingly cheesy) “Farmed and Dangerous” holds the mirror up to industrial agriculture practices and takes episodic brand content to a w

Branding 51

Branding Brand Identity Paid Search Agency Television marketing 51

Hubspot

JANUARY 30, 2014

'Thinking about the future is something nonprofit marketers constantly do. From contemplating how to better engage Millennials , to seeking out new foundations as granters, there are seemingly countless things on the minds of these marketing pros. One thing we know these marketers often ponder -- but many neglect to act on -- is adopting inbound marketing solutions for their organizations. and it should be something they consider.

Inbound Marketing 57

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 57

Biznology

JANUARY 30, 2014

'We’ve all come to expect that retailers will flood the search engines during the holiday season with ads containing very strong, compelling offers to purchase. Not only is the holiday season when retailers have the opportunity to end the year in the black, it’s also an incredibly competitive time of year. They need to roll out the big guns if they want to catch their shoppers’ attention.

PPC 129

PPC Verticals Search Engine Marketing Search Marketing 129

Hubspot

JANUARY 30, 2014

'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Scott Monty , Global Digital Communications at Ford Motor Company: " It doesn''t matter how frequently you choose to write.

Tips 51

Tips Inbound Marketing Paid Search Agency Hubspot 51

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Webbiquity

JANUARY 30, 2014

'Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Image credit: Rebekah Radice. If you said Pinterest, you’ve been doing your homework!

Best Practices 190

Best Practices Social Networks Paid Search Agency Stats 190

Hubspot

JANUARY 30, 2014

'These days, your audience''s first impression of your business is based almost exclusively on your website. so redesigning your website isn’t a task to take lightly. It requires a good deal of thought, time, and potentially money, but the upside can be enormous. It’s important to note here that "redesign" doesn’t necessarily mean you need to change every single one of your branding and graphic design elements.

Marketing Websites 61

Marketing Websites Lead Ranking Lead Scoring Top of Funnel 61

Hubspot

JANUARY 30, 2014

'Creating content can feel difficult and discouraging. You''ll spend hours producing something you think is great, only to get little engagement, traffic, or leads. And then we have to explain it all to our boss if we want to keep creating content at all. Not. Exciting. With all of this frustration in the day-to-day of content creation, w ouldn''t it be great if someone would just. give you a complete blueprint to a successful content strategy?

Cost per Lead 57

Cost per Lead Marketing & Strategy Marketing Strategy CPL 57

Hubspot

JANUARY 30, 2014

'This month, Litmus, an email testing app, released an infographic featuring data from 3 billion email opens over the past year. The data was enlightening, though not surprising: Consumers today have many more options and far greater control over how and when they read emails. Yep, just like the rest of inbound marketing: Marketers aren''t the ones in control.

Email Marketing 55

Email Marketing Template Hubspot Mobile Marketing 55

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