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B2B MARKETING INSIDER FEBRUARY 21, 2013 Is Thought Leadership The Future of Marketing? In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a content culture , Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing. Ann | PUZZLE MARKETER FEBRUARY 21, 2013 Mobile vs. Social – Round 1: Ding! Ding! Ding! This year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we’d like to pose a debate question… Where are you spending your digital dollars? Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. Is this where you’re spending your marketing dollars? Vote by clicking here! | VIEWPOINT FEBRUARY 21, 2013 PowerViews with Bob Perkins: Inside Sales is Here to Stay My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible. Customer Demands Blur the Line Between Inside Sales and Field Sales. mail communication. isp.org. Stay Tuned | MODERN B2B MARKETING FEBRUARY 21, 2013 How to Make a Splash With Twitter At Your Next Big Event by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. If you need some help, check out our brand new Sample Social Media for Events Template. Before an Event. Build Twitter Lists. | | | | | | | | | -
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 21, 2013 How To Build The Ultimate Lead Generation Machine Yesterday we had the privilege of presenting with a few experts in the field of lead generation on how to build the ultimate lead generation machine. Our COO, Pete Gracey, was joined by Jamie Shanks, Scott Miller and Mike Puglia. For those who were unable to attend, you missed some great insights from the above mentioned experts. have included the link to the recording should there be an interest in viewing the webinar at a later date/time. 82% of Social Media Website traffic and Leads come from Twitter- Optify. Social Media data is generally going to be the most accurate data available. MORE >> -
WRITING ON THE WEB | THURSDAY, FEBRUARY 21, 2013 SEO: 3 Things Journalists and Bloggers Can Learn From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. just attended a week-long writer’s conference in San Miguel. and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking! could be wrong, of course, because I didn’t sit through the only two courses on social media and blogging basics. Granted, this was a course for fiction and non-fiction publications and writers. MORE >> -
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 21, 2013 “Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV 'Buffer. In this show, Robert Murray, author of It’s Already Inside shares key leadership tips with the show host, Jeff Ogden. What you’ll learn in this show: Why forgetting the basics hurts many companies. How to avoid “shiny object syndrome” and stick to the basics. How the best focus on clear competitive differentiation and “dial it up to 11″ Marketing Made Simple T V is a weekly show delivering the best business thought leaders in a fun and engaging format. The Producer and Director of the show is Craig Yaris and it is edited by Kevin Ogden. MORE >> -
SYNECORE | THURSDAY, FEBRUARY 21, 2013 Not All Responsive Web Design is Created Equal If you’re considering a website redesign or planning to build a website for the first time, it is my hope as a designer that you have some understanding of what Responsive Web Design (RWD) is and why you need it. RWD is an amazing way to design your website that makes it possible for visitors to access your content anywhere, anytime, from virtually any device. Many web designers agree that this is the best method to ensure your website is best suited to the mobile customer. However, amidst this constant conversation about RWD, it’s easy to forget about the basic rules of web usability. MORE >> -
BIZNOLOGY | THURSDAY, FEBRUARY 21, 2013 Digital Marketing on a Vine–Twitter’s New Video Venue Image via CrunchBase. Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media marketing. But is it, really? How long does it take you to tell your brand’s story? Can you do it in just six-seconds? In video? With sound? Does 140 characters suddenly seem excessive? Welcome Welcome to Twitter’s visual challenge. But Vine has also gathered its share of detractors – and faced its first scandal, if you will. Within a week of launch, porn video clips started to appear. MORE >>
- Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project BLUE FOCUS MARKETING | THURSDAY, FEBRUARY 21, 2013
- Marketo Certification Exam Announced B2B LEAD BLOG | THURSDAY, FEBRUARY 21, 2013
- 8 Useful Tools for Identifying and Connecting With Prospects HUBSPOT | THURSDAY, FEBRUARY 21, 2013
- Content marketing in perspective: thanking Lee Odden and many others CONTENT MARKETING EXPERIENCE | THURSDAY, FEBRUARY 21, 2013
- LinkedIn Recommendations: Why Less is More B2B MARKETING TRACTION | THURSDAY, FEBRUARY 21, 2013
- My (Simplified) Social Media Strategy DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 21, 2013
- The Ultimate Hack. A {growtoon}. GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 21, 2013
- Use Social Media Statistics to Find Your B2B Audience SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 21, 2013
- How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest MARKETRI | THURSDAY, FEBRUARY 21, 2013
- What eMagine Customers are Saying: Client Recommendations B2B WEB STRATEGY | THURSDAY, FEBRUARY 21, 2013
- Being a Successful Freelancer: 25 Things I Learned the Hard Way STORIES THAT SELL | THURSDAY, FEBRUARY 21, 2013
- What We Talk About When We Talk About “Social” SAZBEAN | THURSDAY, FEBRUARY 21, 2013
- Content marketing personas: an introduction CONTENT MARKETING EXPERIENCE | THURSDAY, FEBRUARY 21, 2013
- Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2 MARKETING ACTION | THURSDAY, FEBRUARY 21, 2013
- Gerry McGovern: content is not the strategy, the task is CONTENT MARKETING EXPERIENCE | THURSDAY, FEBRUARY 21, 2013
- Top 13 Must-Read Books for Bloggers WRITTENT | THURSDAY, FEBRUARY 21, 2013
- Doctors, Patients and Online Confidentiality: What Medical Boards Care About FATHOM | THURSDAY, FEBRUARY 21, 2013
- Are You Using The IKEA Effect To Help Them Buy? BUYER INSIGHTS | THURSDAY, FEBRUARY 21, 2013
- Understanding How Buyers Make Decisions SALES INTELLIGENCE VIEW | THURSDAY, FEBRUARY 21, 2013
- Marketri Adds Houston, Texas-Based Oil and Gas Engineering Consulting Firm to Client Roster MARKETRI | THURSDAY, FEBRUARY 21, 2013
- VisualIQ Connects Attribution to Media Buys CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 21, 2013
- The B2B Content Marketing Strategy Checklist by Velocity Partners UK is here! FEARLESS COMPETITOR | THURSDAY, FEBRUARY 21, 2013
- Don’t Think Outside a New Box ACQUIRING MINDS | THURSDAY, FEBRUARY 21, 2013
- Tips for Keyword Selection CLIENT BRIDGE | THURSDAY, FEBRUARY 21, 2013
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