Thu.Feb 21, 2013

Trending Sources

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. Of course, this depends on your level of experience and the number of positions you’ve held.

Is Thought Leadership The Future of Marketing?

B2B Marketing Insider

In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a content culture , Todd Wheatland predicted that content and technology would combine to drive the future of marketing.

How To Build The Ultimate Lead Generation Machine

Sales Prospecting Perspectives

Yesterday we had the privilege of presenting with a few experts in the field of lead generation on how to build the ultimate lead generation machine. Our COO, Pete Gracey, was joined by Jamie Shanks, Scott Miller and Mike Puglia. For those who were unable to attend, you missed some great insights from the above mentioned experts. I have included the link to the recording should there be an interest in viewing the webinar at a later date/time.

Mobile vs. Social – Round 1: Ding! Ding! Ding!

Puzzle Marketer

This year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we’d like to pose a debate question… Where are you spending your digital dollars? Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest

Marketri

Pictures are worth 1,000 words, so if your architecture, engineering, or construction firm is not marketing itself on the photo-based social network Pinterest, you’re missing out on the opportunity to say volumes to potential customers.

8 Useful Tools for Identifying and Connecting With Prospects

Hubspot

Ah, the elusive prospect. You know they're out there in need of your service or product, but it can be tough to uncover them at the right time in their search. So how do you find them ? And once you find them, what the heck do you do with them? Just poke 'em with a stick?

How to Make a Splash With Twitter At Your Next Big Event

Modern B2B Marketing

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment.

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. I just attended a week-long writer’s conference in San Miguel.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Ultimate Hack. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Related Stories Soup Or Bowl. A {growtoon}.

Media 34

Not All Responsive Web Design is Created Equal

Synecore

If you’re considering a website redesign or planning to build a website for the first time, it is my hope as a designer that you have some understanding of what Responsive Web Design (RWD) is and why you need it.

“Secrets of Great Leaders” Robert Murray author of It’s Already Inside on Marketing Made Simple TV

Fearless Competitor

Buffer. In this show, Robert Murray, author of It’s Already Inside shares key leadership tips with the show host, Jeff Ogden. What you’ll learn in this show: Why forgetting the basics hurts many companies. How to avoid “shiny object syndrome” and stick to the basics. How the best focus on clear competitive differentiation and “dial it up to 11″ Marketing Made Simple T V is a weekly show delivering the best business thought leaders in a fun and engaging format.

VisualIQ Connects Attribution to Media Buys

Customer Experience Matrix

As I threatened – I mean, promised – a couple of weeks ago , I’ll be writing about marketing measurement systems over the next month or two.

Buy 23

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Understanding How Buyers Make Decisions

Sales Intelligence View

Many salespeople make a critical error when approaching prospects; they assume that the prospect wants to buy their product and is unlikely to say “no” to their offer.

Buy 32

Digital Marketing on a Vine–Twitter’s New Video Venue

Biznology

Image via CrunchBase. Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media marketing. But is it, really? How long does it take you to tell your brand’s story? Can you do it in just six-seconds? In video? With sound? Does 140 characters suddenly seem excessive? Welcome to Twitter’s visual challenge.

Use Social Media Statistics to Find Your B2B Audience

Social Media B2B

B2B marketers often use statistics for their social media presentations. Whether these are educational decks for internal or external audiences, or slides to prove the need for an investment in social media, this is a very limited use for all the statistics that are available online.

Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2

Marketing Action

According to the Content Marketing Institute, Ninety-one percent of B2B marketers are using content marketing tactics to grow their business, and 87 percent of those businesses are leveraging social media.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Are You Using The IKEA Effect To Help Them Buy?

Buyer Insights

The IKEA Effect provides a clear warning to sellers – ensure the buyer is involved in the process of defining, building, or tailoring your product, or at least in the process of purchase and justification.

Tips for Keyword Selection

Client Bridge

Keyword selection is an important part of SEO for content marketers. Without doing proper research and analysis, your content marketing efforts may largely be wasted. The Content Marketing Institute has a list of twelve questions to ask yourself when selecting keywords for SEO purposes. Have I mined keyword research resources?

The B2B Content Marketing Strategy Checklist by Velocity Partners UK is here!

Fearless Competitor

Buffer Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable. Terrific show. Watch it here.

B2B 9

Doctors, Patients and Online Confidentiality: What Medical Boards Care About

Fathom

Naturally, physicians worry about the repercussions of divulging certain information online, whether on their own hospital/practice websites or separate social media profiles. How much of the concern is warranted, and over what types of information?

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

What eMagine Customers are Saying: Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries.

The 5 Biggest Facebook Marketing Mistakes

SnapApp

If you use Facebook right, it can be one of the most cost-effective marketing tools in your company's public relations arsenal. If you use it wrong, the popular social media platform might reach nobody at all -- or worse still, reach thousands with a poorly conceived message.

Top 13 Must-Read Books for Bloggers

Writtent

When you’re constantly creating content for your business blog, the wells of inspiration can dry up pretty quickly. It’s crucial to fill them up again by consuming quality content yourself.

Marketri Adds Houston, Texas-Based Oil and Gas Engineering Consulting Firm to Client Roster

Marketri

DOYLESTOWN, Pennsylvania (February 21, 2013) – Marketri LLC, a full-service, business-to-business (B2B), marketing consulting company, announced today it has been retained by GATE, Inc. Gibson Applied Technology & Engineering, Inc.),

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Don’t Think Outside a New Box

Acquiring Minds

Given the dynamic nature of business, you are probably facing a dizzying array of business challenges every day. Have you faced a new business problem that you tried to solve with a legacy perspective? Maybe you found that old rules don’t solve new problems.

Being a Successful Freelancer: 25 Things I Learned the Hard Way

Stories that Sell

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Don’t Think Outside a New Box

Acquiring Minds

Given the dynamic nature of business, you are probably facing a dizzying array of business challenges every day. Have you faced a new business problem that you tried to solve with a legacy perspective? Maybe you found that old rules don’t solve new problems.