Webbiquity

JUNE 18, 2013

'It’s official—Amazon will close affiliate accounts in the state of Minnesota due the state legislature’s recent passage of an online sales tax bill. Here is the announcement that Amazon’s Minnesota affiliates received today: “We are writing from the Amazon Associates Program to notify you that your Associates account will be closed and your Amazon Services LLC Associates Program Operating Agreement will be terminated effective June 30, 2013.

Amazon 209

Amazon Act-On Advertisements Advertising 209

ViewPoint

JUNE 18, 2013

'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. All real salespeople love sales leads and don’t ever believe anyone who tells you differently. The argument comes when salespeople define a lead. Until SalesForce came along and called every raw name in the database a lead, most of us thought—there are inquiries and there are leads.

Sales Leads 200

Sales Leads Sales Qualified Leads Lead Scoring Lead Ranking 200

The Point

JUNE 18, 2013

'Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. I talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”.

Salesforce.com 199

Salesforce.com Work Management Marketing Management Content 199

KoMarketing Associates

JUNE 18, 2013

'The best thing about leaving a conference is feeling like you’re leaving with a list of things to do. It makes the time (and money) you spent worthwhile. The great news is that’s exactly what happened when I left SMX Advanced last week. The conference, held in amazingly sunny Seattle, offered a slew of great speakers who provided actionable items for the audience.

Link Building 190

Link Building SERP Ideal Customer Profiles Conference 190

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Marketing Insider Group

JUNE 18, 2013

'If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. There are a bunch of slideshare decks you can use in your business, top Marketing Conferences , my favorite Marketing Quotes , Marketing Books and Blogs To Read and so much more. Do you create marketing that helps people or just more hype?

Planning 181

Planning Paid Search Agency Advertising Agencies Social Media 181

ANNUITAS

JUNE 18, 2013

'The majority of my content comes from conversations with customers and partners. It comes from listening and learning from the market.

Generation 182

Generation Demand Generation Content Advertising Agencies 182

Adobe Experience Cloud Blog

JUNE 18, 2013

'Author: Jason Miller Google recently announced a new Penguin update furthering the search giant’s objective to decrease Web spam and reward good quality content and effective white hat SEO techniques. If you’re practicing black hat SEO tactics such as keyword stuffing, duplicate content, and link schemes, be careful; the Penguin or Panda might swallow you whole.

Google 105

Google Thought Leadership Marketo SEO 105

Paul Gillin

JUNE 18, 2013

'A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here. These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should do, and explain why they’re important. 1. Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches.

Social Media 97

Social Media Social Marketing Media Social Networks 97

EMagine B2B Blog

JUNE 18, 2013

'We have many clients who want their site to emulate other sites. There’s nothing wrong with that! (So long as we’re not copying.) However, sometimes the other website looks great, but isn’t very usable. While looks are important, usability is much more important. Let’s take a look at the trend of the stacked or layered design, and how they answer these important usability questions. 1.

Design 61

Design Trends Google Relevance 61

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Hubspot

JUNE 18, 2013

'The IRS lists that there are over 1.1 million nonprofit organizations in the United States -- so nonprofit marketers, like the rest of us, have their work cut out for them. Getting people to care deeply enough about an issue is extremely challenging, particularly given the number of emails, invitations, and requests most people get on a daily basis.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Hubspot Network Marketing 59

EMagine B2B Blog

JUNE 18, 2013

'We have many clients who want their site to emulate other sites. There’s nothing wrong with that! (So long as we’re not copying.) However, sometimes the other website looks great, but isn’t very usable. While looks are important, usability is much more important. Let’s take a look at the trend of the stacked or layered design, and how they answer these important usability questions. 1.

Design 51

Design Trends Google Relevance 51

Hubspot

JUNE 18, 2013

'Happy Tuesday, marketers. NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been "misleading" users about their role in sharing data with the government. He also says, "The U.S. government is not going to be able to cover this up by jailing or murdering me. Truth is coming, and it cannot be stopped." Doesn''t that make you feel a whole lot better?

Emarketing 56

Emarketing Mobile Marketing Broadcasting Viral Marketing 56

The ROI Guy

JUNE 18, 2013

'Recently someone asked me why PPT presentations were not effective any more, and what Alinean''s ValueStory (tm) tablet-based guided selling App was doing to help evolve Sales PPTs to restore this effectiveness. This overview PDF is a great resource to see how ValueStory can evolve your current Sales PPTs, adding the Interactivity, Insights and Intelligence you need to implement more provocative and effective customer engagements.

Resources 46

Resources Effectiveness Ads 46

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Digital B2B Marketing

JUNE 18, 2013

'There are easy ways to create good content, right? No. Sorry. Creating good content is hard. And it’s getting harder. If you take the content shortcuts that are recommended by so many self-labeled content marketing experts, you will be sorely disappointed in the long run. Here are five common bits of advice you shouldn’t follow. Easy Content Myth 1: Just Post Your Slides On SlideShare!

Content 158

Content Opinions Video Marketing Advertising Agencies 158

Convince & Convert

JUNE 18, 2013

'Image via BigStockPhoto.com. A state of disarray so chaotic that it’s dizzying to look at. A mess that is beyond the normal range of disarray. Visual clutter that draws attention to itself. It may sound like I am describing Lindsay Lohan heading into court on a Monday morning. But no, I am describing a Facebook business page lacking a strategy without consistent engagement but has potential to become super-hot.

Facebook 167

Facebook Landing Pages Marketo Paid Search Agency 167

Biznology

JUNE 18, 2013

'When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve foraging. You’ll always be fed. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak.

Social Media 168

Social Media Media Advertising Agencies Public Relations 168

Hubspot

JUNE 18, 2013

'This situation sound familiar? You have an idea, then lose it, then come back to it again. You write it down quickly, check some email, get derailed, jump into a meeting, grab a coffee, then settle back in … only to hate what you thought of in the first place. You have no problem writing a post once you have an idea, but coming up with the idea in the first place can be the hardest part.

Curation 59

Curation Social Media Advertising Mediums Work Management 59

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Crimson Marketing

JUNE 18, 2013

'( Business2Community ).

B2B Marketing 170

B2B Marketing Marketing & Strategy Marketing Strategy B2B 170

Hubspot

JUNE 18, 2013

'Small businesses don''t exactly have it easy. And with new marketing technologies emerging at a rapid pace in recent years, it''s no wonder 59% of small business owners say it''s harder to run a small business now than it was just five years ago. But "harder" may not necessarily be a bad thing, considering 72% of small business owners also expect their 2013 revenue to outperform their 2012 revenue.

Small Business Marketing 60

Small Business Marketing Word of Mouth Business Stats 60