Fri.Jan 15, 2021

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How to Identify Dead Deals in Your Pipeline

InsightSquared

You’ve set big goals for your team. You’ve even upped the quota. Everyone is onboard but can you really make it happen? Where to start? Step one: stop wasting time on dead and dying deals. . According to our research, on average, it takes sales reps more than three weeks to recognize — and admit — a deal is dead. That’s hours and hours of valuable time, spent sending emails, defending the deal to managers, identifying new contacts and more.

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5 Successful Lead Generation Strategies

Zoominfo

After a year like no other, here we are in 2021 still standing. The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

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Books I’ve Been Reading

Biznology

I hope you, your families, and your friends are all well and safe as we continue to navigate the COVID surge and increasingly restrictive containment measures. I thought I would start the year with a recap of the great books I read over my break. I will be back next week with our regularly scheduled content and programming. I wish you all health and peace during these continuing trying times. “People say that life is the thing, but I prefer reading.” – Logan Pearsall Smith.

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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Finding the best prospects goes beyond surface-level details like company name and phone number. Sales professionals also need access to extensive intelligence such as buying signals, reporting structures, and tech stacks.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How We Learned To Stop Worrying and Love Social Media Governance

Biznology

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). ISMG is a serious condition that afflicts many organizations and can lead to sleepless nights, hair loss, or in the most serious cases, WTF outbreaks.

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Sales Prospecting Techniques for 2021

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. When was the last time you read a sales prospecting email? I’m sales’ worst nightmare, I rarely ever open and read sales emails; like many, they are sent directly to my delete box. On occasion, when a prospecting email catches my eye, it’s because the sender personalized it.

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3 B2B Website Must-Haves for 2021

BOP Design

As we embark on our 2021 marketing adventures and happily bid adieu to 2020, we wanted to share our top B2B website must-haves for the upcoming year. Now, more than ever, your B2B website is the vital core of your brand communications. Gone are the days of tradeshows, sales meetings, and dog and pony shows at your beautiful office. Your website is now the first interaction ALL your prospective customers have with your brand, and no doubt, marketers are feeling the pressure.

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Meet the Teamlancers Part 2: A Veteran Freelancer Talks Teamlancing at Any Age

ClearVoice

For the past few months, I’ve been working as part of a Teamlancing collaboration with a fantastic group of teamlancers from around the globe. I’m generally careful about the details I share of my professional life, and usually tend to reveal project details and specifics only upon completion. That said, a vast majority of us are simultaneously going through what feels like identical career shifts.

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How Mature Is Your Marketo Attribution Reporting

SmartBug Media

The marketing attribution process can be confusing, especially to those new to the inbound marketing process. Although a majority of strategists understand the importance of this concept, only one in four are closely tracking and measuring their outreach campaigns, which makes it challenging to identify the most impactful. Marketing attribution tracks the ways consumers interact with products or brands before making purchases, determining the specific touchpoints that moved them to the next step

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What Is a Logo Jungle?

ClearVoice

What is a logo jungle? A logo jungle is a visual grouping of logos of multiple brands. Logo jungles often are used for informational purposes to quickly convey choices or relationships between brands, or for promotional purposes to build trust for a brand by association with other brands. Although you might not have heard of the term logo jungle (as it’s a term we’ve coined), you’ve likely seen countless logo jungles during corporate presentations, in marketing materials, on we

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

30-second summary: Between multiple devices, fast-paced lifestyles, ever-changing minds, and the pandemic getting the brand message across is usually a shot in the dark. So many disparate marketing tools only make the task tougher. As confusion ensues, costs go up and productivity is impacted. Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal.

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That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap]

Content Marketing Institute

This week in content marketing, Nickelodeon and the NFL team up to recruit a new audience, a public sewer agency makes each employee feel like No. 1, and a popular email newsletter spills into new channels. Continue reading → The post That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap] appeared first on Content Marketing Institute.

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Best Warehouse Management Software

The Daily Egg

The biggest problem with running a warehouse is inventory management. What if you had a way to manage daily operations and optimize your daily packing and shipping orders? Or a way to be notified when inventory was low and automatically replenish stock without lifting a finger? Warehouse management software solves the most common problems you […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Set Up SMTP in WordPress (The Easy Way)

Optinmonster

Are you looking for an easy way to set up SMTP in WordPress? Simple Mail Transfer Protocol (SMTP) ensures the emails you sent from your WordPress website is not seen as spoof emails. That way you can improve the email deliverability rate and rest assured that it never hits the spam folder. The good news is there’s a simple way to set up SMTP in WordPress with only a few clicks.

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Get Closer to Your HealthTech Buyers by Getting Rid of Technology Bias [Updated]

Golden Spiral

Updated from August 20, 2019. The #1 Marketing Mistake You Can Make. Leading with a technology bias is the biggest mistake you can make in marketing — it immediately puts distance between you and your audience. If you work in technology, it can be easy to assume that everyone knows what you’re talking about all the time. You live and breathe your industry, and as a marketer, it’s your job to share your B2B tech company’s message.

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How to Make the Most of Content Audit Results

Content4Demand

At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library. With your content audit results, you can analyze what’s fresh, who the assets target, where that content fits in the buyer’s journey, where your gaps are and whatever other criteria you can imagine that can help you understand the value of your existing content.

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3 holiday email insights for the most wonderful time of the year

Litmus

The year-end holiday season always seems to be a hectic one in the email marketing world. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. Subscribers are also busier than ever, so breaking through to them is even more of a challenge. How can you make the “most wonderful time of the year” good for you, too?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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7 B2B Marketing Tactics to Master in 2021

Delivra

B2B marketing tactics are always evolving. In the past decade or so, they’ve been trending towards a business-to-person (B2P) style, as the lines between personal and professional have become more blurry. So in 2021, there are seven B2B marketing strategies you need to have mastered. 1. Find your audience. Whether you’re a B2B or B2C marketer, you have to go to your audience to share your messaging, at least at first.

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Google News Initiative Creates COVID-19 Vaccine Misinformation Fund

RebelMouse

The Google News Initiative. launched a new fund to battle misformation about the COVID-19 vaccine. The COVID-19 Vaccine Counter-Misinformation Fund is open to publishers all over the globe who reach audiences that are underserved by fact checking or targeted by misinformation. The fund will provide up to $3,000,000 to projects that will provide "effective corrective tools and content to counterbalance COVID-19 vaccine misinformation.

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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years.

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Top 10 spots más vistos en 2020: día, campofrío y barilla ganan la atención de los consumidores

illumin

El 2020 ha sido el año de los anuncios cargados de emoción, de mensajes de solidaridad y ánimo para superar esta pandemia, y también de marcas que han luchado por hacerse un hueco y ganar la confianza de un consumidor que dirigía sus compras hacia el ecommerce o comercio electrónico, ante la imposibilidad de hacerlo […]. The post Top 10 spots más vistos en 2020: día, campofrío y barilla ganan la atención de los consumidores appeared first on AcuityAds Inc.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Google News Initiative Creates COVID-19 Vaccine Misinformation Fund

RebelMouse

The Google News Initiative launched a new fund to battle misformation about the COVID-19 vaccine. The COVID-19 Vaccine Counter-Misinformation Fund is open to publishers all over the globe who reach audiences that are underserved by fact checking or targeted by misinformation. The fund will provide up to $3,000,000 to projects that will provide "effective corrective tools and content to counterbalance COVID-19 vaccine misinformation.

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Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)

Zoominfo

If you’re a sales manager, you’ve maybe been in the sales forecasting hot seat — of presenting numbers that look different from your prediction. It’s time to take control of the process and find your forecasting sweet spot. What Is Sales Forecasting? Sales forecasting is how sales managers, directors, and VPs estimate upcoming revenue. The forecast predicts how much the company will sell in the way of products or services and by whom (from individual reps to sales teams).

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Why You Might Want to Be More Negative in Your Marketing

Hubspot

Ever wake up on the wrong side of the bed? Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign? Ugh. Those are the times you wish you could shut out the world, or at least channel a little of your inner snark.

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4 Content Personalization Tactics That Will Wow Your Audience

DivvyHQ

You've done it! You've shifted the internal mindset of your marketing org to focus on customer needs (vs. just talking about yourself/your products). But have your teams taken the next step? Content personalization takes your customer-focused perspective to a whole new level. Learn how to leverage this growing content marketing trend to gain more attention and drive more conversions.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)

Zoominfo

If you’re a sales manager, you’ve maybe been in the sales forecasting hot seat — of presenting numbers that look different from your prediction. It’s time to take control of the process and find your forecasting sweet spot. What Is Sales Forecasting? Sales forecasting is how sales managers, directors, and VPs estimate upcoming revenue. The forecast predicts how much the company will sell in the way of products or services and by whom (from individual reps to sales teams).

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Modern B2B Marketing Attribution: Making the Business Case

Adobe Experience Cloud Blog

When my father was in college, he had a friend who was blind. His friend made a deal with him – he’d buy a car they could share. The catch? When my father’s friend wanted to take a girl on a date, my father would drop any other commitments and be their designated driver. Sometimes, just for fun, they’d go to an empty lot and his friend would drive the car – flying around at a reckless speed with only the yelling and screaming of his pals to prevent catastrophe.

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What is Evergreen Content? How to Ideate and Create Evergreen Content

seo.co

Table of Contents. + What is Evergreen Content? + Importance of Evergreen Content. + How to Zero in on the Right Evergreen Topics. + 9 Tips for Creating Compelling Evergreen Content. + How to Promote Your Evergreen Content. + SEO.co: A Scalable, Done-for-You Content Solution. Everyone wants to talk about viral content. And while there’s certainly something to be said for creating a viral piece of content that ricochets around cyberspace and gets seen by millions of people, viral content isn’t su